2025 (Shandong) Craft Beer and Technology Equipment Exhibition and "Angel Brewing Cup" Craft Beer Technology Innovation Forum and Craft Beer Competition Award Ceremony

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March 3-5, 2025 | Jinan Huanghe International Convention and Exhibition Center

Simultaneously held: The 14th International Exhibition on Biological Fermentation Products and Technology Equipment (Jinan) in 2025

Organizational structure

Host: China Bio Fermentation Industry Association

Co organizer: Sino German Beer Technology Center, Qilu University of Technology

Shandong Beverage Industry Association

Organizer: Shandong Xinshi Exhibition Service Co., Ltd

Exhibition Introduction

With the continuous improvement of living standards, people's consumption concepts and habits have undergone tremendous changes. In the field of alcoholic beverages, more and more consumers tend to drink personalized and abundant beverages with unique taste and good experience. Currently, the market share of craft beer, distilled spirits, blended spirits, etc. is showing a continuous upward trend. Especially craft beer, with its unique brewing process and high-quality taste, is entering the daily lives of more consumers with a strong momentum of "new consumption". The industry is developing rapidly and the market prospects are broad.

In order to further promote the improvement of craft beer technology and equipment level, and enhance the brand awareness of domestic craft beer, relying on the "2025 China Fermentation Industry Exhibition", the "2025 (Shandong) Craft Beer and Technology Equipment Exhibition and 2025" Angel Brewing Cup "Craft Beer Technology Innovation Forum and Craft Beer Competition Awards Ceremony" hosted by the China Bio Fermentation Industry Association, the Sino German Beer Technology Center of Qilu University of Technology, and the Shandong Beverage Industry Association, and organized by Shandong Xinshi Exhibition Service Co., Ltd. will be held at the Jinan International Convention and Exhibition Center from March 3-5, 2025. The event aims to follow the development trend of craft beer, accurately grasp the industry trend, and lead everyone to witness the new wave of craft beer together. At the same time, various activities will be held during the exhibition, involving forums and exchanges in the fields of craft beer, distilled spirits, and low alcohol beverages, resource docking, new product promotion, tasting awards, and other aspects, providing the industry with a full industry chain platform integrating "display, trade, learning, and exchange", promoting the organic connection of upstream and downstream industries, and assisting the orderly development of the industry.

Display scope:

Raw materials: malt, hops and hop products, yeast, fruit pulp, flavorings, stabilizers.

Alcoholic beverage brand manufacturers: craft beer brand manufacturers, importers/agents of sake, distilled spirits (brandy, whiskey, vodka, rum, gin), New low alcohol beverages (low alcohol sparkling water, low alcohol fruit wine and tea drinks, special cocktails, apple cider).

Production technology and equipment: raw material preparation equipment, water treatment equipment, saccharification and fermentation equipment, filtration and separation equipment, filling equipment, sealing and labeling equipment, wine storage and preparation equipment, packaging materials and containers, control systems, analysis, cleaning, distillation equipment, oak barrels, valves, pump accessories, home brewing equipment.

Technology and services: alcohol sales and supporting equipment, beer distribution equipment, bar and restaurant supply, technical consulting suppliers, supply chain management, cold chain and warehousing systems, hotel wine supply system and exterior design, logistics beer turnkey suppliers, bar design, bar order system, craft beer catering.

Highlights of concurrent forum activities

2025Angel Brewing CupCraft Beer Technology Innovation Forum

Meeting time: March 4, 2025, 13:00-17:00

Venue: Jinan Huanghe International Convention and Exhibition Center (Huanghe Avenue, Qidian District, Jinan City)

Conference size: 300 people

To strengthen the connection and cooperation between the craft beer industry and upstream and downstream industries, promote technical exchanges within the craft beer industry, share the latest brewing technology, raw material innovation, process optimization and other achievements, provide a platform for industry practitioners to learn and exchange, and enhance the overall technical level of the industry. The 2025 "Angel Brewing Cup" Craft Beer Technology Innovation Forum, hosted by the China Bio Fermentation Industry Association, the Sino German Beer Technology Center of Qilu University of Technology, the Shandong Beverage Industry Association, and Angel Yeast Co., Ltd., will be held on March 4, 2025 at the Yellow River Convention and Exhibition Center in Jinan.

meetingcontent(Subject to on-site release)

Host: Professor and Ph.D. Cui Yunqian from the Sino German Beer Technology Center at Qilu University of Technology

13: 30-14:00 Trend and Prospect of Chinese Workshop Beer

Speaker: Mr. Peng Yue, Secretary General of the Beer Professional Committee of the China Liquor Industry Association Workshop

14: 00-14:30 New Product Innovation of Budweiser Craft Brewing

Speaker: Ms. Xia Ying, Director of Budweiser Wuhan Craft Brewery Factory

14: 30-14:50 Production Technology and Flavor Characteristics of Special Malt

Speaker: Mr. Xu Yide, Deputy General Manager of Yuehai Yongshun Tai (Changle) Malt Co., Ltd

14: Analysis of the flavor characteristics of the new type of hops from 50 to 15:10

Speaker: Ms. Sui Li, Manager of Stenner Hops Zhuhai Company

15: 10-15:40 Cultivate microbial new quality productivity and build the core competitiveness of Chinese fine wine

Speaker: Mr. Xu Yinhu, Senior Engineer/National First Class Wine Tasting Expert/Brewer at Angel Yeast Co., Ltd

15: 40-16:00 More possibilities for the application and research of Chinese local flavor oak barrels in the field of craft beer

Speaker: Ms. Cha Qiaoling, Shanghai Yuxiangtang Industrial Co., Ltd

16: 00-16:20 Craft Beer Brewing Tips

Speaker: Mr. Wang Xin, Local Brewing Brewer

16: How can beer companies innovate and develop through explosive product strategies under the new situation? How to Speaker: Mr. Zhang Ping, General Manager of Panshi Explosive Product Planning Company

16: 40-17:00 Innovative Overview of Craft Beer Equipment

Speaker: Mr. Sun Shifeng, President of Shandong Huiguan Machinery Equipment Co., Ltd

17: 00 Craft Beer Technology Innovation Forum ends

Craft Beer Competition and Awards Ceremony

In order to promote excellent brands, create a typical example of the craft beer industry, promote the healthy development of the craft beer industry, and establish a new benchmark in the industry, the organizing committee of the "2025 China Fermentation Industry Exhibition" organized well-known experts and scholars in the field of craft beer in China, and joined forces with hundreds of industry media to create the "Craft Beer Competition". The awards include gold, silver, and excellent awards, making this year's Craft Beer Culture Festival and Technical Equipment Exhibition rich and colorful, and becoming an important platform for industry communication!

Carnival Beer Festival, indulge in a variety of branded drinks! Multiple Craft Beer Competition (Beer Drinking Competition, Parade Performance, Ticket Lottery) for you to choose from—— Waiting for you to challenge!

Event 1Super Wine GodCompetition:

Competition rules:

1) Select 10 clients to participate and divide them into two groups of 5 people each;

2) Three glasses of beer are placed in front of each contestant's table;

3) The contestants all bite the paper cup with their mouths to see who can finish drinking it the fastest;

Prize setting: Two super beer gods, each awarded one box of beer, 10 participants awarded three bottles of beer each.

Event 2Wine King Competition:

Competition rules:

1) Please provide 10 contestants (divided into two groups of 5 each for the competition);

2) The task of each contestant is to drink the most water within 1 minute;

3) The fastest one is the wine king of the night;

Award: Wine King: Award 3 boxes of beer; Winning Award: 1 box of beer awarded;

Event 3: Craft BrewingBeer Tasting：

Competition rules:

Pour different brands of craft beer into several cups and have participants taste them to see who can distinguish them. After the results are announced, ask professionals to provide feedback;

Award: Excellence Award: Prize for one box of beer; Encouragement Award: Half a box of beer; Participation Award: Two bottles of beer will be awarded.

4. Participation Award:All participants will receive gifts as gifts.

Event 5Lottery activity:

1. Set up free lottery slots in the centralized display area, and participants can participate in free lottery with coupons;

2. Prize setting (500 cash, 100 cash, 50 cash, 10 cash, exquisite gifts or other prizes)

Attendees

The attendees include craft beer brewers, craft beer factory owners, management personnel, beer raw material suppliers (malt, hops, yeast, etc.), beer equipment manufacturers, brand owners, experts from relevant research institutions, universities, scholars, liquor industry media, mass new media, marketing experts and other related supporting service providers, distributors, service personnel, etc.

contact us

Shandong Xinshi Exhibition Service Co., Ltd

Contact: Yu Le 13482504268