Why did domestic and foreign companies choose Shanghai Wedding Dress Exhibition as their new product launch site?

COTV GLOBAL LIVE

At the 35th Shanghai Wedding Dress Exhibition held recently, hundreds of wedding dress booths from 15 countries and regions competed, and 12 well-known domestic and foreign wedding dress brands used the exhibition as the stage for the latest season's wedding dress "debut in China", demonstrating that Shanghai, as the exhibition center city of China, is deeply integrating with services, shopping, culture, and manufacturing, and jointly creating new economic advantages in Shanghai.

According to the person in charge of the exhibition organizer, the Shanghai Wedding Show, which is held twice a year for nearly 20 years, has mainly focused on showcasing brands and new products. It was not until the previous edition that the exhibition was held in response to the requirements of exhibitors, professional audiences, and ordinary consumers, highlighting the launch of the well-known wedding brand "China's debut", attracting a total of 8 brands to participate. The number of wedding brands participating in the debut of this year's Shanghai Wedding Show has increased by 4 compared to the previous one, indicating that measures to fully promote the four major brands of "Shanghai Service", "Shanghai Manufacturing", "Shanghai Shopping", and "Shanghai Culture" are being implemented through traditional exhibition channels. This also indicates that domestic and foreign brand merchants and Chinese consumers have increased mutual attention and importance through the Shanghai Show.

In the past, when brides got married, they mostly rented wedding dresses or bought a wedding dress at a low price. Now, when brides go out on festive days, they often wear carefully selected traditional Chinese dresses. At the wedding banquet, they also have to change to a set of Western style wedding dresses, which are mostly purchased rather than rented. The relevant standards and requirements have changed. The shooting locations for wedding photography have also shifted from indoors to tourist attractions at home and abroad, as well as unique cultural connotations "Se Township." According to relevant professionals.

Christopher Paunil is a Canadian designer who co founded a wedding brand with his partner. The core design philosophy is to present a powerful and confident image of a new era bride to people. Although the relevant brands have participated in the Shanghai Wedding Show for the second time, Christopher Paunil himself is still visiting China for the first time. He said, "I am very optimistic about the Chinese market, and I am considering learning more about Chinese traditional culture and consumer habits, and incorporating Chinese elements into my wedding dress design."

The 35th Shanghai Wedding Dress Exhibition has a total exhibition area of 120000 square meters, featuring four sub exhibitions: wedding dresses, themed photography, photo albums and frames, and wedding consumer procurement. The 2019 Shanghai Children's Photography Exhibition was also held simultaneously.