Background:
China is a consumer country with a population of more than 1.3 billion, and the fastest growing country in the world. With the rapid and stable economic development and the continuous improvement of per capita income, the demand for alcohol products is growing, and the consumption capacity of alcohol products is also rising. At present, China's consumption of imported wine accounts for 23% of the world's total consumption. China's foreign wine and beer market has huge potential, which will attract more and more imported foreign wine and beer. According to the data, the annual consumption of foreign wine and beer is growing rapidly, and the wine import volume in the first 11 months of 2018 has exceeded that in 2017. Shanghai has a high ability of commercial aggregation and radiation, and a broad market prospect. It has become the preferred place for buyers at home and abroad to visit exhibitions and set up purchasing offices, and the best trade center for domestic and foreign enterprises to engage in commercial exchanges and brand promotion.
Awbe2020 the 7th China (Shanghai) international high end foreign wine and beer exhibition is one of the most influential brand wine exhibitions at home and abroad. Since 2010, it has accumulated more than 60 international organization resources related to alcohol production, more than 20000 importers and nearly 40000 distributors; domestic alcohol distributors, agents, wholesalers, star hotels, supermarkets, catering, group buying, clubs and other industries The number of people and scholars reached 75%. The exhibition has become an international platform to communicate with many liquor industry merchants and wine enthusiasts, help domestic and foreign liquor merchants establish their corporate brand image in China, achieve their sales goals and expand the Chinese liquor consumption market, and build an international high-end liquor exhibition with good effect!
The last high-end foreign wine and beer exhibition attracted nearly 500 high-quality suppliers from 18 countries and regions around the world. According to the on-site statistics, the number of visitors reached 37751, including 31624 domestic, 6127 foreign, and 1200 conference delegates. It is estimated that the growth rate of the exhibition visitors in 2020 will be 20%!

Publicity and promotion:
1. Alcohol and food distributors, agents, importers, downstream distributors and franchises all over the country;
2. Gift group buying company, terminal network seller, online shop, etc;
3. All kinds of leisure clubs and bars;
4. Hotel Catering agencies, foreign restaurants, star rated hotels are also one of the wine consumption markets. At present, there are more than 8000 hotels, Chinese and Western restaurants and chain restaurants in Shanghai, Jiangsu and Zhejiang regions;
5. Group buying units: associations, business groups, state-owned enterprises, international companies, etc;
6. All kinds of supermarkets, such as Carrefour, Wal Mart, RT mart, Metro, 7-11, Lianhua, Hualian, agribusiness, Haode, Kede, the whole family, express, Tesco, Jiadeli, Yichu lotus, airport duty-free shop, free trade zone duty-free shop, etc;
7. Media reporters: alcohol, consumer, food, hotel, health;
8. Wine lovers, white-collar workers, gold collar workers, professional managers, high consumption groups.

Scope of exhibits:
1. Foreign wine: such as champagne, sherry, ice wine, brandy, whisky, vodka, sake, sparkling wine, etc;
2. Beer: imported beer, brewery, fine brewed beer brand manufacturer, self brewed products;
3. Traditional and fashionable wine: cocktail, fruit wine, white wine, yellow rice wine, health wine, etc;
4. Raw and auxiliary materials: hops and hops products, yeast, malt, beer additives, beer chemical auxiliary materials, etc;
5. Technology and service: wine utensils, wine boxes, wine cabinets, barrels, cans, utensils, labels, packaging, refrigeration equipment, storage equipment, logistics and transportation, etc;

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