2025 China Shandong Qingdao Health and Wellness Tourism Industry Expo

COTV GLOBAL LIVE

1、 Exhibition Introduction

The health and wellness tourism industry is a new type of industry that has gradually emerged in recent years with the implementation of the Healthy China strategy. It covers all aspects of clothing, food, housing, and transportation, and is an important content to meet people's pursuit of a better life. It is also an indispensable element to realize people's longing for poetry and distant places, and promote their physical and mental health. Vigorously developing the health and wellness tourism industry, organically integrating medical and health care with elderly care, health preservation, real estate, tourism, vacation, culture, leisure, entertainment and other industries, is an inevitable requirement for adapting to China's new urbanization and modernization transformation and development.

This year's Health and Wellness Travel Industry Expo adopts various forms such as exhibitions, lectures, forums, communication and negotiation, supporting activities, and media promotion to integrate real estate, tourism, health, and elderly care industries. It aims to build a platform for exhibition and promotion, industrial integration development, and international exchange. By showcasing health and wellness cities, travel real estate, elderly care industries, smart health, and overseas real estate, it is committed to building a platform for health and wellness+cultural tourism, city+industry exhibition and promotion, investment and financing docking and project cooperation, as well as an international exchange and cooperation platform.

The 2025 China Shandong (Qingdao) Health and Wellness Travel Industry Expo will be held from July 10th to 12th, 2025 at the Qingdao International Convention and Exhibition Center.

2、 Basic Information
Name: 2025 China Shandong (Qingdao) Health and Wellness Tourism Industry Expo

Date: July 10-12, 2025

Location: Qingdao International Convention and Exhibition Center

Scale: 30000 square meters, 500 exhibitors, 20% of international products, and 30000 visitors.

Exhibition theme: Experience the joy of living abroad and enjoy the excitement of silver age
Regional positioning: Based in Shandong and radiating throughout the country

3、 Display scope:

（1） Vacation real estate, health and wellness real estate, elderly care real estate, tourism real estate, health and wellness characteristic towns, cultural and tourism real estate, travel real estate, agricultural real estate, real estate boutique, prefabricated buildings, etc.

（2） Health and wellness industry, health and wellness cultural tourism characteristic towns, rural complexes, beautiful countryside, ecological health and wellness towns, sports and fitness industry, health and wellness destinations, water-based health and wellness entertainment facilities, yachts and cruise ships, leisure tourism destinations, theme parks, health and wellness facilities and equipment, leisure agriculture and tourism development, scenic spots and attractions, tourism bureaus, travel agencies, international tourism destinations, award tourism, outbound tourism, hotels and homestays, rural tourism, study tours and campsite education, cultural and tourism projects, natural and cultural landscapes, RVs and camping supplies, leisure farms, ecological flower and sightseeing agriculture, health and wellness cultural tourism planning and design and landscaping, construction and construction of health and wellness cultural tourism investment projects, etc.

（3） Cultural and Tourism City+Industry Exhibition Zone, showcasing domestic and foreign tourism IPs, urban culture, sports events, theme parks, urban landscapes and styles, hotel accommodations, cultural and tourism planning and design, and other cultural and tourism resources;

（4） The exhibition and display area of the big health industry focuses on showcasing products, services, innovative progress, and development achievements in the fields of health and wellness tourism projects, smart health, nursing homes, elderly care products, and healthcare;

（5） The exhibition and display area for health and wellness tourism projects focuses on showcasing the unique tourism landscapes, unique climate resource advantages, and complete urban supporting facilities of provinces and cities such as Sichuan, Yunnan, Guizhou, Hainan, Guangxi, Hunan, Chongqing, Hubei, and Shaanxi;

（6） The exhibition and exhibition area of international health care and accommodation projects will invite health care, medical care and accommodation projects from the United States, Canada, Australia, Britain, France, Spain, Portugal, Cyprus, Greece, Singapore, Malaysia, Thailand, Cambodia, the Philippines, Qatar, South Korea, Japan, Dubai, the Belt and Road and other countries and regions to participate in the exhibition;

（7） Set up exhibition areas such as health detection and management, characteristic hospitals, rehabilitation hospitals, health industry parks, medicines, medicine and food homology, health food, traditional Chinese medicine industry parks, famous Chinese medicine museums, health management and consulting, health care industry bases, nutritional meals, rehabilitation and health care physiotherapy equipment, medical equipment, medical products, leisure and fitness, nursing homes, elderly care institutions, apartments for the elderly, smart health care, comprehensive elderly care communities, home service centers, smart health care home appliances, health management institutions, pension insurance and pension investment and financing services, talent recruitment and investment attraction, Internet medicine, big data and the Internet of Things, and healthy city management platform.

4、 Audience organization:

"Online and offline" dual drive locking precise professional audience

1. Information flow advertising with millions of placements

Tiktok, Toutiao, Kwai, WeChat information flow and other advertisements have been launched millions of times, relying on big data accurate algorithm to reach 1 million core professional audiences in an all-round way, and to explore relevant clues and business opportunities of purchasers in an all-round way.

2. Full matrix and global marketing, accurately reaching buyers

Public domain marketing communication on self media platforms, conversion of private domain investment streams such as enterprise WeChat and communities, customized content combination promotion, and assistance in enterprise marketing communication.

3. Dedicated invitation team

Deeply cover and promote the upstream and downstream markets of the health and wellness industry. Fully invest in market advertising, dedicated line advertising, and on-site promotion to fully cover the professional market in North China.

4.200+Customer Center Targeted Invitation

Intelligent screening of over 1 million database resources, with a professional team inviting and filtering one-on-one multiple times, and targeted matching of high-end buyers.

5. Digital marketing, focusing on the effectiveness of exhibitions

The three major marketing systems of Haiming Cloud Exhibition, public platform, and procurement and distribution community are digitized to achieve intelligent supply-demand matching, establish communication bridges, and achieve "order based" customer acquisition with one click, ensuring the effectiveness of audience attendance.

6. Exclusive invitation for joint top purchasers of high-quality industry resources

We attach great importance to the support of inviting large and medium-sized core buyers in groups, and specifically invite important departments responsible for production, technology, procurement, research and development to attend the conference.

5Important activities

1. Opening ceremony:

The opening ceremony of the Expo will be held at 9:18 am on the first day of the exhibition at the East Entrance Hall of Hall 1 of Qingdao International Convention and Exhibition Center. We plan to invite Yan Heping, leaders of the Ministry of Civil Affairs and the Elderly Care Service Department, President of the China Association for Social Welfare and Elderly Care Services, and President of the China Rehabilitation Assistive Devices Association; Leaders of the Shandong Provincial Government, as well as guiding units such as the Provincial Department of Civil Affairs, Provincial Health Commission, Provincial Federation of Disabled Persons, and Provincial Council for the Promotion of International Trade; The Mayor of Qingdao Municipal People's Government and leaders of relevant departments in Qingdao attended. At the opening ceremony, speeches were delivered by the Deputy Director of the Shandong Provincial Department of Civil Affairs, the President of the China Association of Rehabilitation Aids, the President of the China Association of Social Welfare and Elderly Care Services, and the Deputy Mayor of Qingdao Municipal People's Government. Mayors in charge of 16 cities, directors of the Civil Affairs Bureau, presidents of the National Elderly Care Association, well-known experts and scholars at home and abroad, and leaders of industry brand enterprises participated in watching the opening ceremony.

Leaders conduct field visits and provide guidance. After the opening ceremony, the leaders and guests who participated in the opening will enter the exhibition hall to visit and guide, with professional commentators providing guidance.

2. International Health and Wellness Industry Innovation and Development Forum:

At the same time as the Expo, the "International Health and Wellness Industry Innovation and Development Forum" will be held. The forum invites well-known elderly care experts, representative elderly care projects, and industry experts with rich operational experience from home and abroad to share and exchange a series of specialized topics in the health and wellness industry from the perspectives of top-level design industry foresight, front-line operation mode sharing, and practical experience exploration of elderly care institution management in China. Starting from practice, the forum will explore the current situation and bottlenecks of the industry from multiple dimensions and depths, explore new paths for future development, and create a top-level summit in the field of elderly care services and operations.

Participants of the forum, including leaders of the opening ceremony, mayors in charge of 16 cities in Shandong Province, directors, deputy directors, directors, and section chiefs of the Civil Affairs Bureau, presidents of domestic and foreign industry associations, and directors of elderly care institutions, attended the summit forum.

3. Health and Wellness Travel Development Conference and Health and Wellness City Development Forum:

The Expo will hold the Health and Wellness Tourism Development Conference and Health and Wellness City Development Forum at the same time, aiming to promote the construction of health and wellness cities, explore the prospects of the industry in depth, and comprehensively promote the healthy development of the health and wellness tourism industry. The content covers the opening ceremony, keynote speeches, industry exchanges, roundtable forums, and other segments. We plan to invite industry decision-makers, experts, scholars, representatives of academic associations, and business representatives to share a series of exploratory and leading academic perspectives and innovative practices.

4. Investment Promotion Conference:

Organize a "Investment Promotion Conference for the Travel and Wellness Industry", with relevant leaders such as mayors or directors of civil affairs bureaus in 16 cities in Shandong Province, to promote the development planning environment and investment promotion policies of the wellness industry in each region, and invite representatives of large enterprises to promote the strategic plan for the development of the wellness industry. At the same time, a centralized signing ceremony for large-scale health and wellness projects in various cities and regions of Shandong Province was held on site.
5. Selection of Silver Age Study Tour Base:

Carry out the selection activity for Silver Age Study Tour Bases, register and select eligible funds from various cities in Shandong Province, select a batch of high-quality study tour bases, and create a model province for Silver Age Study Tour.

6. Selection of high-quality health and wellness travel institutions:

Selecting high-quality health and wellness travel agencies within Shandong Province, the event aims to showcase and showcase a group of outstanding health and wellness travel agencies, establish industry benchmarks, promote health and wellness travel to the public, and spread new concepts of healthy elderly care.
7Organize cultural characteristic activities:

In order to enrich the cultural life of the elderly and share the development achievements of the elderly care industry in the province, the Expo will hold cultural activities such as elderly song and dance performances, elderly calligraphy and painting competitions, and elderly photography competitions on site.

8. Carry out public welfare service activities:

At the Expo site, activities such as free clinics, legal consultations, and elderly care service consultations will be organized. Experts and legal advisors from well-known hospitals will be invited to provide health and wellness service consultations for the elderly.

6、 Exhibition fees

1. Standard booth costs 7800 yuan per 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket

2. Luxury booth priced at 9800 yuan per 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket, carpet

3. Light booth: 900 yuan/square meter, starting from 18 square meters

Configuration: There is no configuration for the bare land, and it needs to be designed and constructed by oneself, with management fees and electricity fees paid

Organizing Committee Contact Information: 17669659952