The Hong Kong Autumn/Winter Fashion Show kicked off on the 14th, with 1400 exhibitors showcasing fashion trends

COTV GLOBAL LIVE

The 50th Hong Kong Autumn/Winter Fashion Show, organized by the Hong Kong Trade and Development Council, was unveiled in January. The exhibition is the leading fashion procurement platform in Asia, held for four consecutive days at the Hong Kong Convention and Exhibition Centre, attracting approximately 1400 exhibitors from 11 countries and regions to participate in this industry event. As the largest fashion exhibition in Asia, the exhibition attracted approximately 14000 buyers from 76 countries and regions last year, confirming Hong Kong's important position as a global hub for fashion traders and retailers.

"Without realizing it, this year has arrived at the 50th edition of the Hong Kong Fashion Show. From initially held in hotel venues to now becoming one of the largest fashion exhibitions in Asia, the fashion festival has created many important business opportunities for exhibitors from all over the world. The fashion festival is the best platform for them to promote the latest products and provide trend information."

Fashion Uniforms and Workwear Exhibition Area

The exhibition is divided into multiple themed exhibition areas to cater to different procurement needs in the industry, including ready to wear, designer brands, and upstream industrial raw materials, including fabrics and accessories, as well as commercial services and the latest technology that can be applied to fashion and garment manufacturing.

The "Fashion Uniforms and Workwear" exhibition area, which made its debut last year, has returned with great reputation this year. This year, there is a Hong Kong designer uniform design exhibition area, which will showcase the uniform series designed by Hong Kong designers Zhao Yanlun, Zheng Zhaoliang, He Kuncheng, Leung Chun ting, Zhang Lulu, and Ren Minghui.

And the world of fashion accessories has once again returned, gathering fashionable boutiques such as shoes, handbags, accessories, and scarves. The Hong Kong Footwear Association will showcase its selected latest shoe designs and hold a fashion parade for the first time at this year's exhibition. Special exhibition areas such as "fashionable sportswear", "warm clothing", "wedding and evening dresses", and "lingerie and swimwear" will showcase the latest designs in the industry. In addition, the International Fashion Design World has set up a special area to showcase designer works from over 60 countries and regions.

FASHIONALLY four performances

Six Hong Kong fashion designer brands will jointly present "FASHIONALLY Collection # 13" and three "FASHIONALLY Presentations" during the exhibition period. FASHIONALLY Collection # 13 was created by three designers - Yang Zhan, Wu Jianghua, and Li Limin - to create a fashion show that exudes a free and independent atmosphere, showcasing the latest collection.

In addition, "FASHIONALLY Presentation" is led by three new Hong Kong designers - Huang Xiaotu, Li Juqi, and Guo Jiali. They present the latest collection in a theatrical fashion demonstration and storytelling style in specially arranged scenes.

Trend Seminar Perspective on Fashion Trends

In addition to exciting fashion shows, multiple buyer forums, trend seminars, and lectures introducing the latest production technologies held during the exhibition are effective channels for industry communication and obtaining the latest information. International fashion advisory firm Fashion Snoops held a seminar on "2020 Spring/Summer Fashion Trends" on the afternoon of the 14th to analyze the trends of the upcoming season; Other seminars will explore topics such as rapid shoe making technology, sustainable development of the fashion industry, market prospects and the latest cotton spinning technology, O2O retail strategies, and invite industry leaders and experts to share their insights.