Starting from 2020, centering on the strategic plan of the central government to deepen the integration of culture and tourism, Ningbo Cultural Expo and Ningbo International Tourism Exhibition will be officially "integrated into one" and renamed as Haisi Road (Ningbo, China) cultural and Tourism Expo to further build an important platform for the exchange and cooperation of domestic and foreign cultural and tourism industries and promote the integration and development of cultural and tourism industries.



From September 25 to 27, 2020 Haisi Road (Ningbo, China) culture and Tourism Expo (hereinafter referred to as "Haisi Road culture and Tourism Expo") will be held in Ningbo International Convention and Exhibition Center. As the first grand meeting after the combination of Ningbo cultural fair and Ningbo International Tourism Exhibition

1、 Focus on international trade of "the Belt and Road Initiative"
As the hub city of the "the Belt and Road Initiative", Ningbo has attracted many countries along the "the Belt and Road Initiative" to participate in the previous Ningbo Cultural Expo, with a strong international atmosphere. Despite the impact of the epidemic this year, we should actively integrate and introduce international cultural resources in China.



For example, Russia, as the host country of this year's exhibition, will display "Tolstoy's works & translation manuscripts of grass baby", Russian oil paintings and other fine arts. Russian folk music performance, Tolstoy literary works meeting, Russian Winter Palace Art Museum live broadcast and other activities will also show the audience wonderful Russian customs.




2. Focus on the deep integration of culture and tourism to help the recovery of tourism industry

The cultural and tourism industry integration zone will display Ningbo's key cultural and tourism projects and scenic spots, and the Binhai New Area of Ningbo Bay will bring a new image of the bay area construction of "one kind in a year, three years of great changes"; the Dongqian Lake exhibition zone will carry out animation creative layout in combination with the key formats of Dongqian Lake, and through the scene simulation and creative display of lohoo's IP "arabier" to analyze lohoo's Qianhu series products and Qianhu magic cube Classic tour line for promotion



In addition, the key tourist destinations of Ningbo, such as Tianyige Moon Lake, the most beautiful coastline at 30 degrees north latitude, Xiangshan film and Television City, Siming Mountain, Qiantong ancient town and Cicheng, will appear on the same stage to launch the slogan of "watch the exhibition, visit Ningbo" and promote the tourism promotion of Ningbo's "National Day Golden Week".







3. Focus on the integrated development of the Yangtze River Delta and counterpart support cooperation in the field of culture and Tourism

At this exhibition, Shanghai, Nanjing, Hangzhou, Jiaxing, Nantong and other key cities in the Yangtze River Delta come to Ningbo with their excellent cultural and tourism industries for exchange and sharing, and jointly promote the development of cultural and tourism integration in the Yangtze River Delta.




4. Promote the integration and innovation of culture, finance and science and technology

Ningbo, as the only two places in the country, has been listed as a national cultural and financial cooperation demonstration zone. This year, the exhibition zone will build a national cultural and financial cooperation demonstration zone and a pilot zone for inclusive financial reform. A number of banks and financial institutions will participate in the exhibition.



The culture and technology exhibition area brings a variety of intelligent technology products and services, such as functional robots, smart home, virtual housekeeper, intelligent piano and so on, bringing the audience the charm of "Ningbo Zhizao".




5. Frontier Design and art life

The exhibition area of China Design Award gathers the creative power of the youth from both sides of the Taiwan Strait and their excellent entries, and brings experience and interaction into it, fully demonstrating the design concept of integrating Chinese traditional culture into a better life. The overall stationery series of the Forbidden City shows the concept and quality of cultural and creative design of the Forbidden City in the form of "old friends and new faces". Shaanxi History Museum, Shanghai Guanfu Museum and other domestic head museums will also appear, displaying distinctive cultural and creative derivatives and cultural works of art




6. "Four knowledge" culture spreads Ningbo spirit, and "cultural Ningbo" construction shows important achievements

The Ningbo spirit of "unity of knowledge and action, advance in the face of difficulties, know the book and be polite, know the kindness" is the unique spiritual value of Ningbo City. According to its development, "Ningbo Xiaozhi" will continue to be the mascot of Haisi Road Cultural Tourism Expo. "Ningbo Xiaozhi" and its derivatives exhibition will form a separate exhibition system. The theme of the exhibition area is "Ningbo spirit" and "Ningbo Xiaozhi", showing the development process of "Ningbo spirit" and "Ningbo Xiaozhi". At the same time, "zhika" and "Ningbo Xiaozhi" related innovative derivatives will be released.



The four exhibition areas of "scholarly Ningbo", "film and television Ningbo", "music Ningbo" and "creative Ningbo" have introduced representative enterprises, cultural and creative products and projects from Ningbo.







7. Night exhibition to stimulate the consumption vitality of urban night culture and Tourism

In the exhibition industry of Ningbo, a new initiative of "night Exhibition" was launched, extending the exhibition time to 20:30 p.m. A joint exhibition of "one hundred counties and one thousand bowls" with the theme of "pondering Ningbo" will be held to introduce 30 time-honored brands' delicacies and the Yangtze River Delta's special delicacies to create a cultural and tourism feast on the tip of the tongue.







8. Innovate the exhibition hall on the cloud and strengthen the online and offline linkage

The exhibition will create a "cloud exhibition hall" and create a new "Ningbo Xiaozhi" virtual anchor. It will explore and open up a new channel for online culture and tourism integration by building a live studio platform and introducing online celebrities.



At the same time, it introduces the content of "voice shaking talent", live broadcast, band performance, music performance, etc., takes "night life, night consumption" as the breakthrough point, and sets up diversified forms such as talent travel, live broadcast, challenge competition, etc., so as to create an autumn fireworks market and enhance the audience's new consumption boom.




9. Add new members to the Cultural Tourism Expo

On September 28, the annual exhibition hall of "Zhi (+) / plus" creative Ningbo culture and Tourism Expo will be officially opened, which will serve as a continuation and annual exhibition window of Haisi Road culture and Tourism Expo. Located in Nantang old street, the exhibition hall will display the high-quality cultural and creative exhibits of the key exhibitors in the cultural and Tourism Expo, and will be built into a "never ending cultural and Tourism Expo" and a communication highland to carry forward the Ningbo spirit of "four knowledge".




10. Conference forum, supporting activities

The supporting activities of Ningbo Cultural Tourism Expo in 2020 mainly include the opening ceremony of Cultural Tourism Expo and the launching ceremony of online cloud exhibition, the signing ceremony of major projects, forum meetings, award ceremony, wonderful performances and events, etc., focusing on the development of cultural tourism industry in our city.

Please contact with the organizer before the exhibition.

• Telephone:0574-56116797 0574-56116796
• Fax:0574-56116743
• Address:No.4, Kaiming street, Ningbo City, Zhejiang Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870