The 14th anniversary of the Communist Party of China's joint construction of tea industry in Sichuan and the 100th anniversary of the founding of the party in 2021 is also the key to the implementation of the "high quality and high efficiency tea industry belt". In order to implement the spirit of the Eighth Plenary Session of the 11th provincial Party committee, speed up the construction of "10 + 3" modern agricultural system under the new development pattern, polish the gold lettered signboard of Sichuan tea, and promote Sichuan Chongqing modern agriculture to accelerate the formation of regional economic layout with complementary advantages and high-quality development, Sichuan Provincial Department of agriculture and rural areas, Sichuan Provincial Department of economy and information technology, Sichuan Provincial Department of Commerce, Sichuan Provincial Department of culture and tourism, Sichuan Provincial Department of agriculture and rural development, Sichuan Provincial Department of economy and information technology, Sichuan Provincial Department of Commerce, Sichuan Provincial Department of culture and Tourism The 10th Sichuan International Tea Expo supported by the Economic Cooperation Bureau will be held in Chengdu in April 2021.
In order to create a professional, international and high-standard tea industry event for the national tea industry, production enterprises, distributors, tea consumers, tea culture lovers and upstream and downstream industry chain, this Tea Expo presents five new highlights.

Highlights of this year
（1） Scale expanded again and quality improved continuously
The planned area of this Tea Expo is 70000 square meters, which is 10000 square meters larger than that of the previous one. A new intangible cultural heritage tea culture and cultural and creative boutique Museum is added. And for the first time, an enterprise service exhibition area was added, and 5g technology enabling, service, finance, e-commerce and other platform institutions were introduced to provide technical support services and channel expansion services for enterprises.
（2） The first e-commerce festival of tea industry
Focusing on new models, new formats and new scenes, this Tea Expo will continue to adopt the dual line exhibition mode, hold online Tea Expo simultaneously, and hold tea e-commerce festival for the first time to help enterprises expand online sales.
（3） Do a good job in the buyer's meeting and enhance the actual effect of transaction
A special buyer invitation class was set up to invite key large-scale purchasers in Western China and cross-border e-commerce engaged in tea export business. A "procurement negotiation area" was set up to provide a procurement docking negotiation platform for exhibitors.
（4） Do a good job in major activities and enhance the value of the exhibition
Taking advantage of the opportunity of "Celebrating the 10th anniversary of the Tea Expo and the centennial of the party's celebration" and standing in the opening year of the 14th five year plan, we will carefully plan and hold major activities to expand the influence of the Tea Expo in the whole industry and at home and abroad.
（5） Increase publicity and promotion to enhance the impact of the exhibition
In addition, we should invite all kinds of media to promote the brand in Sichuan Province, cities and counties.

Exhibition hall planning
The planned area of this exhibition is 70000 square meters. Setting: refined Sichuan tea house (20000 square meters), famous tea boutique house (20000 square meters, including "Sichuan Chongqing cooperation exhibition area"), industrial integration and international trade hall (10000 square meters), tea art hall (10000 square meters), intangible cultural heritage tea culture and cultural and creative boutique Hall (10000 square meters), etc. For the first time, it specially planned the enterprise service exhibition area, innovatively introduced 5g technology enabling, service, finance, e-commerce and other platform institutions to provide technical support services and channel expansion services for enterprises.

In session activities
1. Appraisal and licensing activities
Time: March April 2021
Overview: in order to "welcome the 100th anniversary of the founding of the Communist Party of China and boost the high quality development of tea industry" as an opportunity, we will organize and carry out activities from March 2021 to the Tea Expo, such as top ten famous teas, top ten famous utensils, Gold Award tea (tea utensils) in the Expo, design competition of non legacy cultural and creative works, and evaluation of booth creative design.
2. Refined Sichuan tea high quality development forum
Time: 10:30-12:30 am, April 29, 2021
Overview: in the first year of the 14th five year plan, how can Sichuan tea industry achieve high quality development? It is planned to invite agricultural system, industry associations, tea experts, enterprise leaders, marketing masters, cross-border e-commerce, channel providers and relevant functional departments to the meeting to explore the high-quality development path of Sichuan tea.
3. Sichuan tea culture seminar
Time: 13:30-15:00 PM, April 29, 2021
Overview: focusing on the theme of researching and excavating Sichuan tea culture and boosting the high-quality development of tea industry in our province, it is planned to invite experts and scholars from tea industry, cultural circles, member units of cultivation contact mechanism of refined Sichuan tea industry and representatives of relevant enterprises to carry out discussions.
4. 2021 launching ceremony of Sichuan Chongqing tea national tour (Chengdu Station)
Time: 09:30-11:00 am, April 30, 2021
Overview: focusing on the in-depth implementation of the construction of Chengdu Chongqing double city economic circle and strengthening the exchange and cooperation of Sichuan Chongqing tea industry, the "Sichuan Chongqing cooperation exhibition area" is planned to be specially set up in this Tea Expo, and all districts and counties of Chongqing are invited to participate in the exhibition. During the meeting, the "2021 Sichuan Chongqing tea national tour (Chengdu Station) launching ceremony" is held, announcing that Sichuan Chongqing tea industry will join hands to choose the opportunity to tour around the country and promote and do a big job together Strong Sichuan tea and Chongqing tea brand.
5. The first Sichuan tea e-commerce Festival
Time: April 29 June 2021
Overview: focus on the new development pattern, innovatively hold the "first Sichuan tea e-commerce Festival", adopt the mode of 1 (main venue of Tea Expo) + 11 (sub venues of main production cities), organize the flow platforms such as touyin, Taobao, Kuaishou, Jingdong, pinduoduo, Suning e-commerce, etc., as well as the new format (Live) alliance of Sichuan e-commerce.
(1) Set up "tea e-commerce live supermarket" in the main venue of Tea Expo. Various forms of live broadcasting activities such as brand live broadcasting, joint live broadcasting with major cities, well-known online celebrities live broadcasting exhibition, live broadcasting with goods and so on were carried out.
(2) Sichuan tea e-commerce festival was held in 11 major cities. Organize well-known network red anchor to go to each branch venue, focus on tea and local 10 + 3 modern agricultural advantageous industries and products, carry out live broadcast publicity and goods, drive the digital and brand development of a group of good tea and good things, drive the cultivation of a group of Sichuan tea e-commerce live broadcast talents, and show the new image and new strength of Sichuan tea e-commerce marketing.
6. Online Tea Expo
Time: April 29 October 2021
In line with the new mode, new format and new scene, this Tea Expo will continue to adhere to the two-line exhibition mode of combining offline and online. With the help of cloud computing, artificial intelligence, big data and other technologies, it will create the "10th Sichuan online Tea Expo", providing an online platform for major cities and enterprises to display products, release new products and meet customers all day long, and providing enough services for consumers and purchasers Users can visit the online exhibition, supply and demand docking platform.
7. Buyers' meeting
Time: April 29 - May 2, 2021
Venue: procurement negotiation area of the exhibition hall
Overview: set up a special class to invite buyers, invite key large purchasers in Western China and cross-border e-commerce engaged in tea export business to attend the meeting, and carry out procurement docking talks with major producing cities and enterprises in the specially set "procurement docking zone", so as to help enterprises expand sales.
8. Celebration of the second "international tea day" series activities and national tea drinking month - "the second Sichuan national tea making Festival"
Time: April 29 - May 2, 2021
Overview: Taking the opportunity of celebrating the second "international tea day", it is proposed to set may every year as the "national tea month", hold the second Sichuan national tea making Festival, and carry out the special activity of "healthy tea drinking · ten thousand people making tea" (main production city) together with various tea industry associations and tea art institutions. During the conference, major mainstream media will be invited to vigorously promote Sichuan tea consumption and enhance its influence.
9. Other activities during the meeting
During the meeting, there will also be opening ceremony and museum tour activities, "tea + wine, tea + water, tea + bamboo, tea + culture and tourism" and other integrated development theme promotion meetings, intangible cultural heritage tea culture and cultural and creative industry promotion activities, guest of honor provincial and theme city promotion activities, "welcoming the centennial of the founding of the Communist Party" customized commemorative tea release meeting, ingenious builders Chinese tea selection activities, classic tea poetry conference, tea packaging creative design conference Competition, tea machinery application and promotion and other activities of more than 30 times.

(1) Six kinds of tea and new tea drinks, tea deep processing products

(2) Eight famous kilns and all kinds of tea utensils

(3) Tea space daily necessities: mahogany, root carving, incense Road, flower arrangement, tea clothing, calligraphy and painting, etc

(4) Tea machinery, tea fertilizer, tea packaging

(5) Tea tourist attractions and health care real estate

Please contact with the organizer before the exhibition.

• Telephone:028-87616272
• Truename:Mr. Hu
• Fax:028-86620482
• E-mail:320673450@qq.com
• Address:8 / F, building 3, Hongxing international, 69 Qingyun South Street, Chengdu

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