With the rapid development of China's national economy, the income level of residents is higher and higher, the demand for catering consumption is increasingly strong, and the turnover has maintained a strong momentum of growth. According to statistics, in the past five years, China's catering industry has been growing at an annual rate of about 18%, which is twice the GDP growth rate. It can be said that the whole catering market is developing well. The characteristics of operation and market segmentation are more obvious, and mass consumption has further become the mainstream of consumption in the catering industry. The merger and reorganization of catering enterprises have been strengthened, the pace of enterprise restructuring has been accelerated, and the development trend has been to expand in different places and to group and chain catering enterprises.
At present, the development trend of China's catering industry is obvious, which is mainly reflected in the modern catering enterprises represented by chain operation, brand cultivation, technological innovation and scientific management, gradually replacing the traditional catering industry's manual and random production, single store workshop type and human experience management type, and rapidly moving towards industrialization, collectivization, chain and modernization; popular consumption is becoming more and more catering The main body of consumption market; catering culture has become the core of catering brand cultivation and catering enterprise competition; modern science and technology, scientific management and modern nutrition concept have been more and more widely used in the catering industry. As a coastal economic province, Shandong's GDP ranks third in the country, and the total amount of catering market ranks second in the country. As one of the eight cuisines, Shandong cuisine has made great progress in recent years
The 4th China (Shandong) International Hotel and catering Expo 2018, with the theme of "building a communication and cooperation platform to guide the healthy development of the industry", adheres to the model concept of "internationalization, marketization, specialization and branding", is scheduled to hold the 4th China (Shandong) International Hotel and catering Expo 2018 in Jinan International Convention and Exhibition Center, Shandong Province, from December 1 to 3, 2018. As an industry event of catering materials industry in East China, the exhibition will adhere to the tenet of "striving for the maximum benefit of exhibitors", strengthen the buyer's organizational means with "buyer's contractual invitation" as the core, and build a practical activity system with exhibition and trade negotiation as the core. The organizing Committee will make every effort to build the exhibition into a high-quality, high-quality and effective one Procurement exchange, cooperation and trade fair!
Welcome to this exhibition. With your support and participation, we will spare no effort to do a good job of inviting professional visitors and purchasers, and strive to bring you valuable services and Exhibition effects. We are looking forward to your presence!
[positioning purpose]
This food expo consists of five parts. Including theme exhibition, skill competition, industry summit, industry docking and supporting activities. With the development mode of high-end, branding and internationalization, we will build one of the largest industrial exhibitions in the northern region, hold them regularly every year, set up Shandong and radiate the whole country.
Main activities during the meeting
（1） Skills Competition:

1. 2018 Shandong young celebrity chef skills competition
The competition aims to show the demeanor and image of young famous chefs in the catering industry and cultivate young high skilled talents to meet the development needs of modern catering industry. It is planned to set up cold food art, innovative hot food, trendy drinks, group meal fast food and other projects.
2. Shandong local flavor cooking competition
In order to display the local flavor of Shandong, excavate the traditional food and highlight the local flavor of Shandong rural food culture, the competition is divided into the special competition of urban characteristic food and the selection and performance competition of Chinese family dishes.
3. 2018 Shandong International Baking Masters
The competition invites the world's top baking masters to compete on site, to build a stage for the players to show their extraordinary skills and exchange and learn from each other, so that more people can understand the baking industry and learn the baking skills on site. During the competition, there will be master performances of pizza making, chocolate making, sugar cake turning, sugar drawing technology, etc.
4. 2018 Shandong beverage creative design competition
The competition focuses on the theme catering decoration space design, lighting design, decoration design, transformation design, future restaurant design, Chinese and Western catering service platform design, buffet platform design, hotel catering industry uniform design, e-menu dishes design, local cuisine creative design, community integration catering design, student entrepreneurship project design of catering professional colleges and universities, etc We will invite experts to comment on the design results, and stimulate innovation potential and entrepreneurship enthusiasm.
（2） Industrial connection
1. 2018 Shandong Hotel and Catering Industry Centralized Procurement Conference
Hotel catering enterprises and supplier enterprises are invited to hold group catering fast-food enterprise docking meeting, leisure and fashion catering docking meeting, star hotel catering docking meeting, brand chain catering docking meeting, catering materials centralized procurement docking meeting, information product docking meeting and other activities respectively, and a procurement signing ceremony is held on site to promote the integration and development of catering industry chain.
2. Product promotion meeting of Food Expo exhibitors
A supplier product release center will be set up on the site of the Food Expo, and a product release conference for key exhibitors will be held on the site. In the city publicity and special activities carried out by the Food Expo, key exhibitors will be invited to carry out product publicity and food recommendation.
3. Internet + catering innovation and development docking
Conform to the trend of Internet + development, and build new advantages and new kinetic energy of the catering industry economic development. Through the construction of life service industry consumption platform and supply chain e-commerce platform, we will promote the online booking and offline experience docking of consumer and catering services, and realize the docking of suppliers and catering enterprises online procurement, and create a consumption pattern innovation in the era of experience economy, and promote industrial convergence.
4. Catering industry commercial real estate project docking meeting
Invite commercial real estate and brand catering enterprises involved in catering projects to carry out cooperation and docking, project promotion, and hold discussions on the improvement of quality and efficiency, capital operation, chain operation and cross-border integration of commercial complex catering and food district.
5. Catering meeting and Exhibition demand meeting of 100 industry associations
Invite the heads of national and provincial industry associations and conference PCO and DMC institutions to attend the meeting, release the catering conference and Exhibition procurement plan, negotiate with brand catering enterprises, conference hotels, exhibition enterprises, exhibition halls and Internet Conference distributors for docking activities, hold the undertaking matters, sign the letter of intent for cooperation, and hold the conference and exhibition industry in-depth dialogue.
（3） Industry Summit
1. 2018 Shandong catering industry development conference
Government leaders, industry experts and enterprise representatives will be invited to participate in the meeting to share experiences in deepening reform, transformation and upgrading, and innovation and development of the catering industry. During the conference, Shandong catering industry development summit, Shandong catering industry academic annual meeting, Shandong catering industry integrity management and development conference, Shandong catering industry vocational education innovation and development conference, Shandong catering industry central kitchen construction conference, Shandong catering industry Food Safety Summit will be held.
2. 2018 Shandong excellent brand summit of catering industry
The conference, together with relevant media, selected outstanding catering brands of various formats through industry research and consumer satisfaction survey, invited catering enterprises of different formats to participate in the conference and share successful development experience.

1、 Exhibition area of hotpot ingredients, seasoning and equipment;
2、 Meat and seafood exhibition area;
3、 Grain and oil condiment exhibition area;
4、 Baking and pastry exhibition area;
5、 Refrigerated food exhibition area;
6、 Hotel catering chain exhibition area;
7、 Central kitchen and food processing machinery exhibition area;
8、 Exhibition area of catering equipment and furniture
9、 Hotel supplies exhibition area;
10、 Other exhibition areas: Catering marketing planning, store design and decoration, o2o solutions; takeout management system, wechat marketing solutions;

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