By the end of 2017, there were 241 million people aged 60 and over in China, accounting for 17.3% of the total population. It is predicted that by 2050, the number of elderly people in China will reach a peak of 487 million, accounting for 34.9% of the total population. At present, there are 14 million people aged 60 and over in Hunan Province, accounting for 18.67% of the total permanent population of the province. According to the forecast data of national development and Reform Commission, the market scale of China's pension industry will reach 8 trillion yuan in 2020, accounting for 12% of GDP. The pension industry is facing a golden opportunity period of rapid development, and will gradually develop into one of the important industries of the national economy. How to turn the aging crisis into an opportunity for economic development in the situation of deepening the aging degree, increasing the scale and aging before getting rich? In this context, Hunan International elderly Industry Expo aims to build a platform for display of elderly products and industrial information exchange in Central China, and promote the orderly development of elderly products and services.
With the theme of "scientific pension", "health preservation" and "filial shopping", Hunan International elderly Industry Expo introduces the scientific research and practical achievements of the international elderly service industry according to the needs of the elderly's life and the development of the elderly service industry, builds a platform for learning, exchange and integration of the domestic and foreign elderly service industry, so as to improve and improve the health and spiritual culture of the elderly in China And living standards, to promote the scientific development of China's elderly care service industry to play an important leading role, at the same time, to explore the market for enterprises committed to the elderly care service industry, to find customers and partners, to provide a platform and opportunity for improving the brand image of enterprises and expanding product sales.
Exhibition positioning: 1. Break through the traditional exhibition mode, strengthen the influence of the international senior industry development summit forum in Central China, lead the exhibition with the forum, and enhance the brand influence and industry influence of the Expo through the influence of the forum.
2. Break through the traditional exhibition mode, strengthen the promotion function of the Internet, establish a more professional wechat platform, official website platform, APP shopping platform, introduce e-commerce and e-commerce network sales, strengthen the exhibition transaction function, highlight the on-site sales of the exhibition, and promote the marketing and brand promotion of exhibitors.
3. Break through the traditional exhibition mode, through the strong and strong combination, and in combination with a number of industry associations, the exhibition will be made into a parent-child Festival, shopping festival and art festival for the elderly, to bring the exhibition with festivals, improve the quality of professional visitors, attract more elderly visitors, and achieve the goal of building the exhibition into the largest international professional exhibition in the central region.

Activities:
1、 Opening ceremony of 2018 Hunan International elderly Industry Expo
Time: 09:00-09:30, October 11, 2018
Main items: opening ceremony of 2018 Hunan International elderly Industry Expo
Attendees: leaders of national ministries and commissions, relevant departments of provinces and cities, important guests, experts, representatives of participating enterprises, delegation representatives of all provinces, cities and prefectures of Hunan Province, media representatives, etc.
2、 2018 China (Hunan) first traditional Chinese medicine health care Summit Forum
Invite well-known policy experts, government leaders, enterprise elites, industry leaders and top figures from home and abroad to come together to interpret the current situation and trend of China's pension industry, pay attention to the development prospect of pension industry, introduce the successful experience of international and domestic pension industry, and discuss the future development opportunities and challenges of pension service industry.
3、 Award ceremony of the second senior service product design competition in Hunan Province
The second Hunan elderly service product design competition is a public welfare platform to promote the development of the elderly industry, which is sponsored by the Department of civil affairs of Hunan Province, the office of the elderly Committee of Hunan Province, the carnation elderly care industry group, and co organized by the school of design and art of Hunan University and the Hunan prosthetic orthopedic rehabilitation center. It is also one of a series of activities of Hunan International elderly Industry Expo, aiming to promote the independence of enterprises Innovation ability and core competitiveness; speed up product service innovation in the aging market, build a platform for display, resource docking and incubation docking of elderly products and services; carry forward the spirit of innovation of the whole people, design more scientific, healthier, more comfortable and practical products for the elderly, further improve the quality of life of the elderly, and promote the aging industry Development.
4、 Launch the "happy year" elderly public service in Hunan Xiaoxiang trip
In combination with the provincial and municipal health and Family Planning Commission, the provincial and municipal food and drug administration, and the provincial and municipal civil affairs departments, we invited well-known health care institutions and experts to go deep into Hunan, prefectures and cities, and large communities in Changsha (1 in each prefecture and city / 10 in Changsha Community) to carry out public welfare free health care knowledge popularization and free expert on-site consultation activities. During the old Expo, a public welfare free clinic area for traditional Chinese medicine and Western medicine was set up on the spot, and famous experts and professors were invited to help the middle-aged and old people to have a free clinic on the spot. Through the activities, the popularity of Hunan old Expo was really expanded.
5、 2018 Changsha International Festival of culture and art for the aged
（1） "Silver hair talent show" the first talent competition for middle-aged and old people in Hunan Province
Time: April September 2018
Location: old Expo site / 14 prefectures and cities in Hunan Province
Content: the first talent competition for the middle-aged and the elderly in Hunan Province will be held by combining political and legal channels, Changsha elderly association and Changsha elderly Sports Association. The competition takes individuals as the unit and faces all middle-aged and old people in Hunan. The first round of online audition is to select the finalists to enter the semi-finals of the old Expo. Finally, the awards were selected through the finals.
（2） Senior literature and art performance
Time: October 11-12, 2018
Venue: Expo site
Participants: elderly people and major pension institutions in Changsha
Performance category: group performance
Performance form: singing and dancing, content requires active health
Activity arrangement: 14 cities and prefectures, each city and prefecture selects 3 excellent mass singing and dancing program groups of elderly groups to perform, each team has 30 people, 42 teams in total.
（3） The first China (Hunan) cheongsam art competition for the middle aged and the elderly
Time: April October 2018
Location: Changsha, Hunan (old Expo site)
Content: jointly invite cheongsam Association of all provinces (including Hong Kong, Macao and Taiwan) to participate in the competition. Through the official website of Hunan old Expo and official wechat of the old Expo, the competition registration and audition will be carried out. From April to June, the semi-final contestants were selected through Internet and wechat voting. From July to September, a semi-final was held in Yuelu District, Furong district, Kaifu District, Yuhua District and Tianxin District of Changsha respectively. On the spot, experts scored and voted online to select the finalists. In October, the finals will be held at the old Expo. Finally, the winner will become the public image ambassador of Hunan old Expo and win the competition prize.

Elderly living supplies: clothing for the middle-aged and the elderly, shoes and hats, clothing, clothing, jewelry with special functions and to meet the needs of the elderly; daily household supplies, to meet the needs of the elderly, household living supplies, bedding, cotton and wool fabrics, thermal protectors; household fabric, telephone for the elderly, mobile terminal products for the elderly, kitchen health equipment, etc.
Categories of elderly medical care and rehabilitation: household medical, nursing and rehabilitation equipment; wheelchair, crutches and walking aids; one button call system, special vehicles and barrier free facilities; hearing aids, noise reducers and magnifiers, presbyopic glasses, etc.; living AIDS and showers; massage, fitness equipment, family first-aid equipment, disability supplies; electric scooter, home electric nursing shake Bed, elderly toilet chair; respiratory sleep detector, blood pressure and temperature detector, medication reminder; intelligent kitchen kitchenware, electronic pedometer, healthy weight scale; anti bedsore air cushion, varicose socks, various shoulder and knee protection series.
Pension service industry: Institutional pension services include well-known general hospitals, specialty colleges, information management system of pension homes, sub-health treatment centers, mental health clinics, health insurance institutions, rehabilitation centers, pension institutions, physical examination centers, sports venues; community pension services include the standardized community of the province's aging work; community, street pension service stations, and elderly care centers Institute; elderly activity center, empty nest elderly care service center, starlight home for the elderly; home-based elderly care services include life care services, providing day care, shopping, distribution meals, newspaper ordering and other domestic service companies for the elderly; medical care services, medical and health care institutions providing disease prevention, health care, psychological services for the elderly; elderly Safety demand facilities, safety call system, emergency rescue services, barrier free furniture, bath facilities, information exchange aids such as mobile phones for the elderly, positioning devices, fall arrest pagers, electronic nannies and other products for the elderly to prevent falling injury and loss, shampoo beds, nursing robots, psychological counseling, property safety and other related service institutions; nutrition education and consultation service package for the elderly Including nutrition research institutions; testing and inspection institutions; consulting institutions, certification institutions, education and training institutions to promote audio-visual, book data; health insurance institutions, industrial investment and financing institutions.
Leisure culture for the elderly: newspapers for the elderly, websites for the elderly, publishing and distribution units of books and magazines for the elderly; enrollment and application of universities for the elderly, literary and art groups for the elderly, fashion shows for the elderly; exhibition of paintings and photographs for the elderly; toys, bonsai, fishing gear, flowers, chess and cards, musical instruments for the elderly; scientific research achievements, new products, new technologies, patent transfer and promotion for the elderly; legal services for the elderly Institutions, elderly marriage agencies, elderly reemployment counseling, etc.
Living and smart elderly care: suitable for the elderly travel routes, products, websites and platforms, related services, apartments, service platforms, app and smart wearable devices.
Catering culture: time-honored cultural catering, elderly nutrition catering, vegetarian and specialty catering, community catering distribution system and service institutions, etc.

Please contact the organizer of the exhibition for implementation before participation.

• Telephone:0731-86969957
• Fax:0731-86969957
• E-mail:hz@hnpcie.com
• Address:Room 15-16, complex building, No. 2, Sany Road, Xingsha, Changsha, Hunan, China

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