SFE Shanghai international franchise Expo was founded in 2005. It is a professional exhibition jointly sponsored by Shanghai Chain Management Association, Shanghai ibison Exhibition Co., Ltd. and Shanghai Bohua International Exhibition Co., Ltd. and it is an important event to promote the standardized and orderly development of the chain industry and the interaction of market information Platform.



As an internationally recognized professional franchise exhibition with both authority and scale influence, SFE has always been committed to promoting the development of the franchise industry, integrating the leading-edge information and high-quality resources of brand franchise for the franchise investors, and becoming an efficient bridge between brand and investors.


SFE covers hundreds of mainstream business segments in catering, retail, service, education, chain resources and other industries, strictly selects representative benchmark brands in the current market, and conducts on-site brand store type display, product and service experience, business policy negotiation, project description meeting and brand roadshow, Industry Summit Forum, annual outstanding brand selection, open class of franchising, etc Various forms of activities enable the franchised investors to quickly understand the development trend of the industry, understand the successful model of the brand, match their own investment plans, and find the desired projects. So far, the exhibition has served more than 6000 high-quality chain brands, chain suppliers and service providers, receiving a total of 1.5 million professional visitors at home and abroad.



The exhibition has a wide range of social influence, with more than 300 professional and public media partnerships, covering millions of accurate and high net worth people. At the same time, adhering to the concept of high efficiency, transparency and public trust, a professional team has been set up to operate its own self media matrix, and the cumulative number of fans has exceeded 300000, increasing by more than 20% every year.


In 2020, SFE Shanghai international chain exhibition will continue to adhere to the concept of market-oriented and professional exhibition, take the Shanghai Exhibition parent exhibition in East China as the origin, start the 4-stop tour of Shanghai Tianjin Chengdu Shanghai, combine with Shanghai Bohua International Exhibition Co., Ltd., the leader of the exhibition industry, to create a super large industry flagship exhibition.

Catering industry: Chinese fast food, Chinese dinner, western fast food, western dinner, Japanese and Korean food, baking chain, coffee shop, hot pot, specialty snacks, dessert drinks, other catering industries
Retail industry: supermarkets, convenience stores, food, nutrition and health products, fresh food, mother and baby products, cosmetics, gift accessories, household products, stationery, women's products, health equipment, clothing, shoes and hats, tea, wine, other retail industries
Service industry: education and training, children's entertainment, beauty and body care, home decoration, laundry, washing and dyeing, chain hotels, KTV, bars, high-end customization, car maintenance and beauty, car rental, real estate agency, fitness and health care, medical service, express logistics, housekeeping and cleaning, image and text, e-commerce and wechat business, other service industries
Suppliers: raw materials, facilities, equipment, commodities, other suppliers
Service providers: it services, financial management, consulting institutions, real estate developers, law firms, payment service providers, other service providers

• Telephone:021-63152628
• Zipcode:200030

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