The East China Import and Export Fair (CFETS) is supported by the Ministry of Commerce of the people's Republic of China and jointly sponsored by nine provinces and cities, including Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Nanjing and Ningbo. It is held in Shanghai every March.
Since 1991, the China Fair has successfully held 28 sessions and has become a regional international economic and trade event with large scale, the largest number of merchants, the widest coverage and high turnover in China. According to statistics, there were 53635 overseas merchants and 36613 domestic merchants from 114 countries and regions in the last China Fair. The number of overseas merchants increased by 1.2% compared with that of the 26th China Fair, and the number of new overseas merchants reached 23063, accounting for 43% of the total number of overseas merchants.
 
2、 Brief introduction of cross border e-commerce theme exhibition of China Fair
In 2016, the fair introduced the concept of cross-border e-commerce for the first time, set up a "cross-border e-commerce exhibition area", and invited cross-border e-commerce related enterprises such as cross-border e-commerce platform, logistics, payment, third-party services to participate in the exhibition, and contacted with domestic and foreign suppliers and professional purchasers at the site of the fair at zero distance, becoming one of the most popular exhibition areas.
 
3、 Advantages of cross border e-commerce exhibition of China Fair
 
1. Characteristics of the 29th China Fair and cross border e-commerce Exhibition:
1) Administrative endorsement gathers popularity;
2) Brand influence of China Fair;
3) Publicity of overseas administrative organs, associations, embassies and consulates;
4) Invite exhibitors to participate in offline docking meeting;
5) Back to the scene of cross border e-commerce Summit;
 
2. Marketing and promotion services with high attention
The cross-border e-commerce exhibition area with the core of "foreign trade manufacturing industry + cross-border e-commerce" faces nearly 6000 visitors. During the exhibition, more than 100000 people flow, with a high attention rate of about 20%. Attract people and enhance their popularity through channels, corridors, light boxes, logo walls, summit background walls, etc.
 
3. Cross border e-commerce industry chain is gathering
The cross-border e-commerce exhibition covers the upstream and downstream industry chains of cross-border e-commerce. It can reach more different partners in the industry chain, and at the same time, it can get more cooperation opportunities while improving its popularity.
 
4. "Exhibition" = "exhibition" + "meeting"
Four days of high popularity exhibition, two days of dry goods sharing of cross-border e-commerce summit, create enough opportunities to discuss with the tycoons of all walks of life. The conference invited leaders of competent departments, well-known e-commerce experts, e-commerce platform operators and other industry authorities, as well as e-commerce solution suppliers, traditional enterprise representatives, enterprise leaders and other big names, so as to effectively let each professional audience and exhibitors interact, exchange ideas and spark each other, and explore new directions of cooperation.
 
5. Authoritative media:
1) TV station: CCTV, foreign language channel, news comprehensive channel of Shanghai TV station, first financial TV, first financial radio, Xingshang channel, Zhejiang satellite TV, Ningbo TV station, Ningbo Radio economy Station, Ningbo Radio News Station.
2) E-commerce media: Alibaba, made in China, global resources, China Textile Network, China Textile Network, tradeindia, world buyer network, China trade yellow page, China Import and export exhibition guide.
3) Online media: , , sina.com, sohu.com, China News Agency, Xinhua news agency.
4) Newspapers and magazines: China Daily, Shanghai Daily, first financial daily, Xinmin Evening News, morning news, Wenhui, economic daily, Jiefang Daily, Shanghai business daily, international business daily, Oriental Morning News, etc.
 
6. Official cooperation organizations:
Shanghai cross border e-commerce industry association; Shanghai cross border e-commerce public service platform; Shanghai e-commerce development research center; Shanghai Industrial Cooperation Association; Shanghai Chamber of Commerce for import and export; Japan Biji nexi exhibition; South Korea eight star trade; Taiwan Arts and gifts export industry association; Poland China industry and Commerce Federation; Shanghai Industrial Economy Federation; Shanghai Jiyan exhibition.
 
7. Buyer invitation channels
Major trading companies at home and abroad; overseas import agents; heads of overseas supermarkets; experts in the industry; major industry associations; cross-border e-commerce platforms; overseas administrative embassies and consulates.

1. Cross border import exhibition area
International famous light luxury brand series products, fast-moving products, daily necessities, household accessories, clothing, shoes and hats, import and export food, fresh, fruits and vegetables, health products, alcohol, drinks, mother and baby products, beauty products, intelligent products
2. Export goods supply chain and brand distribution exhibition area
Textile and surface accessories, clothing and accessories, bags, shoes and hats, household appliances, furniture and decorations, kitchen and bathroom, intelligent home appliances, sports and outdoor products, mother and child products, beauty products, outdoor products
3. Cross border service provider exhibition area
Retail e-commerce at home and abroad, well-known overseas retail brands and agents, overseas businesses, import and export trading companies, domestic mainstream e-commerce platforms, domestic import cross-border e-commerce platforms, international express delivery and transfer companies, cross-border payment companies, e-commerce IT infrastructure and software solution providers, digital marketing, e-commerce agent operation, e-commerce parks, venture capital companies, etc;
Third party payment products such as gold payment and other electronic payment; electronic currency, online banking system; security and anti-counterfeiting technology, electronic payment, mobile payment operators, institutions and other relevant units.
4. Set up international exhibition area and specially invited overseas country special pavilion.

Standard booth: (3 * 3) basic configuration of 9m ² standard booth: one aluminum alloy square type negotiation table, three folding chairs, one 220V / 500W power socket (not used as the lighting power supply of self-contained lighting lamps, only used for cross-border standard booth of China Fair), two spotlights and one consultation table with lock, one Chinese and English lintel board, carpet laid in the booth of China Fair.

Bare ground: the pure ground without any construction is generally used for special installation, and the construction cost is calculated separately.

2. Investment price:
1) Official guide price of standard booth (3m * 3M): Zone A: 22800 yuan; zone B: 20800 yuan
2) Official guide price of Guangdi: Zone A: 22000 yuan / 9m ² zone B: 20000 yuan / 9m ²

• Company:Shanghai Jiyan Exhibition Service Co., Ltd
• Truename:Wu Jing (director)
• Mobile:17317921669（微信）189 1027 9901
• E-mail:18910279901@163.com

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