From April 20 to 22, the 14th Straits Tourism Expo and 2018 China (Xiamen) International Leisure Tourism Expo were successfully held in Xiamen International Convention and Exhibition Center in the same period.

The largest number of visitors came to the exhibition in three days, exceeding 200000, and nearly 215000 people came to the exhibition, an increase of 34.4% compared with 2017
Exhibition activities are the most, "2 + 2 + 5 + n" reflects the integration of tourism and culture;
Exhibitors from 43 countries and regions have brought nearly 10000 kinds of tourism products;
The total consumption and trading volume of exhibitors, buyers, guests and visitors of the exhibition and forum is about 220 million yuan (excluding the trading volume of agreements and contracts), of which the on-site sales volume is 71 million yuan, 3.2 times of that in 2017;
The special rate of booth is the highest, 85%, 3% increase, and the enthusiasm of promotion is the highest, reaching 40 games;
Three forums gathered, and guests talked about new ideas of tourism transformation and development.

The seven highlights of this Tourism Expo are distinctive:

1、 Taiweinong

At this Travel Expo, the number of exhibition booths of "Taiwan Pavilion" and "Golden Gate Pavilion" increased from 80 booths in 2017 to 110, and there were 40 businesses with gifts in Taiwan. The proportion of travel agencies, homestays, and cultural and creative enterprises increased. Popular gifts and many commodities, such as pineapple cake, niuguatang, Golden Gate noodle line, Yigen, etc., were favored by visitors. There was a long line in front of the counter, competing to buy.
Mr. Lai sezhen, President of Taiwan Tourism Exchange Association, Mr. Xu Jinrui, President of Taiwan Travel Industry Quality Assurance Association, and Mr. Xiao Bolen, President of Taiwan travel business association all attended the meeting. They had frank, in-depth and friendly communication with the main leaders of tourism departments in mainland China on deepening tourism cooperation, and put forward many constructive opinions and suggestions for the further development of Cross Strait Tourism.

The important activities of 2018 Tourism Expo - the famous guides and swords from both sides of the Taiwan Strait and Hong Kong and Macao organized by Xiamen Jianfa international tourism group once again landed in Kinmen. The two tourism festivals of Xiamen and Macao, with 17 activities throughout the year, were launched during the Tourism Expo, which conformed to the development trend of tourism cooperation between Xiamen and Kinmen, and made the characteristics of cross-strait communication more distinct. It is worth mentioning that 30 ofo shared bikes have landed in Jinmen for the first time, and together with 60 shared bikes provided by Jinmen, they have jointly helped the famous guide "Chinese tour guides work together and go hand in hand" to successfully hold the outdoor activity.




2、 International Model

There are 43 countries and regions participating in this Tourism Expo, an increase of 6 over 2017. In addition to participating in the exhibition, tourism agencies such as national tourism bureaus, tourism offices, tourism associations, airlines and other tourism institutions also presented wonderful exotic performances, bringing many visual feast for the general public, and the central stage was full of seats.
There are more than 10000 domestic and foreign tourists, including 2500 overseas tourists. They participated in various forms of professional matchmaking activities, such as "fresh Fujian" night promotion meeting, 2018 China (Xiamen) International Leisure Tourism Expo exchange meeting, global famous tourist (Fujian) tourism product purchase conference, "one to one" buyer seller matchmaking meeting, professional buyer route inspection activities and exhibition hall site negotiation, and achieved a lot of two-way communication results. Among them, taking Sanya as the bridge and combining with Xiamen's key market development, the organizing committee specially invited 18 Russian delegation to Xiamen to participate in the inspection, laying a good foundation for the development of the Russian inbound market in Xiamen, Fujian.





3、 "BRICs" fever

Less than eight months have passed since the ninth BRICs summit, and the heat is still warm. In order to welcome the guests from home and abroad and let them experience the charm of "high quality" and "high beauty", Xiamen Tourism Development Commission specially planned a series of tourism promotion activities of Xiamen meeting theme: setting up the theme exhibition area of Xiamen meeting, holding the "picture exhibition of tourism reception results of Xiamen meeting", holding the "BRICs National Food Festival", launching the "New World Heritage · BRICs road" tourism route examination To let the guests in Xiamen and the tourists have a long memory, experience and imagination of "Xiamen story".

"BRICs tea", "BRICs porcelain", "BRICs stamp", "BRICs bag" and other BRICs elements are sought after, and the guests are constantly consulted; "Xiamen meeting tourism reception achievement picture exhibition" changes into "group photo wall", and there are a large number of group photographers; "BRICs National Food Festival" exhibition area is full of gluttons, and many hotels are sold out of stock.




4、 Decado
In this Tourism Expo, many industry leaders were invited to help: Ma Yiliang, deputy director of tourism statistics and economic analysis center of China Tourism Research Institute, Dr. Liu Feng, founder of pinnacle intellectual industry, and Jia Yunfeng, chairman of deanjie Global Consulting Group, etc. as speakers, participated in the 2018 China (Xiamen) marine tourism heating forum organized and implemented by Xiamen Jianfa CITS group.

The 2018 China (Xiamen) International Leisure Tourism Forum, which is planned and hosted by Xiamen Jianfa international tourism group, has set off the climax of this Tourism Expo Forum. Wei xiao'an, chief expert of the world tourism cities Federation and a leading figure in China's tourism industry, Tang Siyun, researcher of Sanya Tourism Development Committee of Hainan Province, Chang Hong and Bei, chief representatives of the Los Angeles conference and Tourism Administration in China Qu Xiangdong, chairman of Beijing Xingzhi exploration culture development group, Qin Chuan, vice president of Beijing lvwei culture and tourism holding group, Xue Baohong, Ph.D., leader of China experience education research, Wang Tianpeng, founder of Moganshan houwu life, and other travel tycoons shared their wisdom. The participants benefited a lot from the full share of the guests. It can help Xiamen to develop its leisure tourism, and provide valuable cases for reference, so as to make it a world-class brand of leisure seaside city.

It is worth mentioning that the Malaysia Xiamen General Chamber of Commerce invited the Malaysia real estate Godfather Zheng Shuixing, the Yongda group CEO Wu Guang Lun, the sales director Gong Kaimin of the Zheng Yang Group to the HA to hold the "one road Horse Chinese teaching mission real estate investment forum" to promote the cooperation between China and Malaysia and promote the overseas investment and development of Xiamen.




5、 Hot selling
The popularity of "tourism hot sale" in this exhibition is unprecedented - 215000 people have come to the scene of the Travel Expo to purchase a large number of travel products brought by more than 100 travel agencies and OTAs, 30 high-end hotels, 14 international airlines, more than 200 gift merchants and Taiwan, Kinmen and other domestic and foreign exhibitors, with unprecedented prosperity. Hot sellers have also launched "full reduction", deduction, seckill, auction, discount and other preferential activities for the audience. Xiamen Pavilion travel agency hot selling exhibition area, travel agency hot selling street and other popular booths, exhibitors made a lot of money, exhibition three days, on-site sales reached 71 million yuan.





6、 New business form

In this exhibition, tourism + finance, tourism + real estate, tourism + education, tourism + network platform and other types of exhibitors extended from the tourism industry chain, as well as emerging tourism elements, such as hot springs, wooden houses, shared cars, yacht experience, VR experience, bubble houses, robot interaction and other new leisure formats, bring a good experience to the public tourists.




7、 Mobile foot

More than 50 tourism resources and cultural promotion and performance activities submitted from 43 countries and regions, feast the eyes of the general public tourists on the central stage every day.
In addition, a number of supporting activities planned and hosted by Xiamen Jianfa CITS group have presented a colorful "global Carnival" to you: go hi gofun! Hi! Have fun! " The 2018 Minnan (International) tourist festival with the theme of "tour + interaction + Exhibition + hot sale" aims to realize the enjoyment and benefit of the whole people; the 4th Senior Tourism Festival of China Travel Service is set up to bring public welfare free travel to 500 senior friends!

It is worth mentioning that nearly 5000 competitors from home and abroad are invited to the "cross Xiamen" Urban Crossing challenge competition planned and implemented by Xiamen Jianfa CITS group to "turn the sky". Through the new tourist attractions, cultural and artistic experience points, food and other task points in Xiamen, the overall style of Xiamen is displayed to the world, so that more people can understand and love Xiamen, and improve the brand awareness and reputation of the city.

2、 Related description

1. The standard booth includes: three coamings, one negotiation table, two exhibition chairs, two spotlights, one 5A / 220V power socket, one paper basket, Chinese and English lintel board, and carpet;

2. Indoor open space: rent from above 36 ㎡; no exhibition equipment.

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• Zipcode:361008

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