China International Animation Festival is sponsored by the State Administration of press, publication, radio, film and television and the people's Government of Zhejiang Province, and hosted by Hangzhou Municipal People's government, Zhejiang press, publication, radio, film and Television Bureau and Zhejiang Radio and television group. It is the only national animation professional Festival, and also the largest, most popular and most influential animation professional event at present. It has been successively honored by the 11th Five Year Plan and the 12th Five Year Plan 5. The outline of the cultural development plan is listed as a cultural exhibition project with priority support.

Since 2005, China International Animation Festival has been held in Hangzhou every spring. It aims at "Animation Festival and people's festival", aims at "specialization, internationalization, industrialization, branding and marketization", and takes "international animation, embracing the world" as its theme. It covers more than 50 products, including five major sectors, namely exhibition, forum, business, event and activity Brand project.

The 14th China International Animation Festival will focus on the annual theme of "international animation, beautiful Hangzhou", hold five major sections, including exhibitions, forums, business, events and activities, with a total of more than 50 colorful activities, mainly including eight features and highlights:

First, we will carry forward the splendid country and commemorate the 40 years of reform and opening up. With the theme of "animation development and 40 years of reform and opening up" and in combination with the "classic folktale animation project" launched by the State Administration of radio, film and television, this animation festival Summit Forum has set up a number of professional discussion activities, such as the main forum, master class, and new class. The main forum is jointly held with CCTV finance and economics channel and will be produced into a dialogue column for broadcast. The Industrial Expo is "Hangzhou animation, wonderful" Focusing on "Guoman", it focuses on the development achievements of China's excellent animation and game enterprises, such as CCTV Animation, Ali, Tencent, Netease, Zhongnan cartoon, Xuanji technology, and dianhun network. It advocates to promote Guoman culture, actively transfer positive energy, constantly improve cultural confidence, and Practice Socialist Core Values.

2. More international, involving 85 countries and regions. There are 85 countries and regions participating in the animation festival. The British eONE company is bringing the pig piggy to China to seek cooperation and communication. The Japanese comics and Korean Animation delegation will attend the exhibition. The famous Xiong Benxiong and the father of the first tone will be present at the animation festival. Animation Festival set up "China has a story" incubator competition. Eleven of the world's most famous animation festival organizers and executive agencies, such as the French oncey Animation Festival, known as the "Oscar of animation industry", will gather in Hangzhou to participate in the Hangzhou summit of the international animation alliance; Cosplay super grand ceremony has set up an international competition area in seven countries; we also invited representatives of international friends from 18 countries to send invitations to the world as folk friendly envoys of the animation festival Step up international participation. At the same time, this animation festival also attracted media such as the associated press, Japan Asahi news, Japan Yomiuri news, etc., to participate in the coverage of China International Animation Festival.

Third, higher specifications, Oscar winners gathered at the summit forum. Lee Unkrich, the director of best animated feature film and best original song winner of the 90th Academy Awards, the creative member of best animated feature film nominations "beloved Van Gogh" and "the breadwinner", the creative team of best visual effect award, best photography winner "blade runner 2049" and "the future of nascent sound" in Japan The international animation leaders such as "father" ITO Bozhi will attend the summit forum, the main forum will be hosted by CCTV celebrity Chen Weihong, and the leaders of SARFT and the dialogue column of CCTV financial channel will also guide and participate in the main forum.

IV. famous experts and enterprises gather to lead the industry development vane. Alibaba moved its new retail experience store of the second dimension to the animation festival for the first time; Tencent video also put the most important animation IP release of the year in Hangzhou; iqiyi and station B, which had recently been listed on Nasdaq, were the guests of the animation festival; CAI Zhizhong, Zhu Deyong, Zheng Yuanjie and Xia Da, and other famous artists would sign and release their works at the Animation Festival More and more famous enterprises choose China International Animation Festival as the main position of annual release, which not only reflects the recognition of the market for the animation festival, but also makes the animation festival become the wind vane leading the development of the industry.

5. Collect collections from all over the world and prepare to build China Animation Museum. The Chinese Animation Museum under preparation for construction held a collection collection activity for the whole world. Up to now, it has collected more than 1600 classic animation works at home and abroad. Among them, Wan Laiming, the founder of Chinese animation, drew "golden monkey presents peaches", the Chinese classic animation "havoc in heaven" Celluloid film produced in 1961, the American animation "Snow White and seven dwarfs" background original painting produced in 1937, and the American animation "Donald Duck and Mickey Mouse" celluloid film produced in the 1950s. At this animation festival, Ji Kemei, director of China Film Archive in Paris, France, Zhao Zexiu, President of Hawaii painting and Calligraphy Institute, and other famous artists will donate important collections to China Animation Museum.

Vi. more interactive experience and more fun Animation Festival. The animation interactive show is set up for the first time in this animation festival. There are not only Cosplay on-site display inside and outside the museum, but also animation band singing, and Optimus Prime style animation robot town. All kinds of animation sketches attract the audience to take selfies. More Kanban mothers will invite you to take photos together. The audience will be in the animation park from the moment they get off the car. In the venue, Alibaba, Tencent, Netease, Lego and other famous enterprises have launched theme exhibition areas and interactive activities. The model play exhibition includes the classic IP models of Disney, Nintendo, Warner, paramount, Jiyingshe and other international famous enterprises, and invites the audience to experience a more fun Animation Festival.

Seven, the city's Animation Festival, to create a two-dimensional carnival. In addition to the main venue of Baima Lake, we have also set up 10 branch venues in the city, launching various competitions such as international children's cartoon competition, COSPLAY super grand ceremony, animation sound excellent competition, animation singing and other events, and holding various activities such as animation floats tour, international animation film exhibition week, etc. We have built the first animation subway station, opened a special animation subway train throughout the year, and will also open the first animation bus line in the country, so that the audience can take the animation bus to watch the animation festival. After the animation bus Festival, it will still be presented in the West Lake Scenic Area throughout the year. Animation not only enriches people's life, but also benefits the countryside. Hangzhou's "May Day" has one more festival than other cities in the country, that is, China International Animation Festival.

8. Join hands with Alibaba to create a never ending Animation Festival. China International Animation Festival Office and Alibaba will sign a strategic cooperation agreement. The two sides will make good use of their own industry experience and resource advantages to do online and offline Animation Festival articles, strengthen Hangzhou animation industry articles, and build online and offline secondary ecological articles. To jointly build "Guoman new retail" online animation platform with otoo concept, provide channel and flow support for animation enterprises, boost the growth and development of enterprises; provide incubation and operation platform for original animation IP, promote cross-border integration and expand business transactions; promote further industrialization, informatization and data-based of China's animation, use data analysis to diffuse development, and promote scientific development of industry. Strategic cooperation includes four aspects: first, empowering animation exhibition, extending to "Guoman". Strengthen online and offline interaction, break through the barriers between offline animation enterprise resources and Taobao secondary business resources, create a never ending Animation Festival, never ending animation transactions, and improve daily consumption of animation culture. Second, empowering Animation Festival, extending to the industry. Each year, 20 high-quality enterprises are selected from the online platform to provide policy support to settle in Hangzhou, and the white paper of China's animation industry is jointly released through the analysis of online and offline crowd and transaction data on the platform of "guomanxin retail". The third is to empower the wandering and extend to the online second-dimensional crowd. Set up a new retail zone at the animation festival, and a Guoman zone at the Taobao creation festival to jointly create more exclusive animation programs and activities for the national animation audience. Fourth, empowering Hangzhou to extend to key cities in China. Starting from Hangzhou, through the cooperation of China International Animation Festival, we will create classic cases, and gradually integrate diffuse exhibitions all over the country into the "Guoman new retail" platform. We will promote the construction of the "capital of animation" and promote the development of the national animation industry.

China International Animation Festival, which has been successfully held for 14 consecutive years, has effectively gathered the information flow, capital flow and talent flow of the national animation industry, and is becoming an important platform for promoting the development of national animation industry; China International Animation Festival, which has been successfully held for 14 consecutive years, has effectively built a platform for cultural exchange between Chinese and foreign animation, and is becoming an important platform for promoting China's animation to go global Bridge: China International Animation Festival, which has been successfully held for 14 consecutive years, has effectively inspired the creativity and enthusiasm of animation lovers at home and abroad, and is becoming an important festival loved by the people, especially teenagers.

China International Animation Festival has been established in Hangzhou for 14 years. It is the only national festival exhibition brand in Hangzhou, and also a cultural gold card of Zhejiang Province. We will join hands with all friends who care about, support and participate in the China International Animation Festival to jointly run the animation festival exhibition, accelerate the construction of the animation capital, and make new contributions to strengthen China's animation industry, promote foreign cultural cooperation and exchange, and promote the great development and prosperity of socialist culture.

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