The 39th China (Zhengzhou) Sugar, Wine and Food Trade Fair and Food Expo

The 23rd China (Zhengzhou) Food Processing and Packaging Equipment Exhibition

Zhengzhou International Convention and Exhibition Center, April 23-25, 2027

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The 40th China (Zhengzhou) Sugar, Wine and Food Trade Fair and Food Expo

Zhengzhou International Convention and Exhibition Center, August 13-15, 2027

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2026 Henan (Shangqiu) Festival Food Exhibition

November 13-15, 2026 Shangqiu International Convention and Exhibition Center

Exhibition Introduction

Founded in 2007, the "Zhengzhou Sugar and Wine Fair" has undergone 20 years of development and has now become a large-scale sugar, wine, and food event with an annual exhibition scale of over 120000 square meters and a national exhibition brand that receives 160000 visitors from all over the country. It is widely praised by the industry as the "National Large scale Sugar and Wine Fair". As of August 2027, the exhibition area of Ruicheng Zhengzhou Sugar and Wine Fair has exceeded 1.85 million square meters, with a total of 2.66 million buyers from various distributors, distributors, group buyers, supermarkets and other sources from across the country attending to select and place orders. It has provided exhibition and investment services for more than 18000 food enterprises and 97 participating enterprises, including customized services such as "new product launch, media matrix promotion, distributor happy tour of the factory area and naming competition activities", and has won high trust and praise from a large number of food enterprises and related industry associations.

The following data from the previous review are all statistics from the 2026 Spring Zhengzhou Sugar and Wine Fair

Last year's participating companies: 1500

Last year's attending purchasers: 91616 people

According to the survey after the last conference, 80%+enterprises achieved the expected exhibition effect; 68.8% of companies stated that they will continue to participate in the exhibition next year; The on-site transaction volume of the exhibition was 123 million yuan, and the intended contract amount was 463 million yuan.

Source analysis of previous audience: 43.17% in Central China; 18.4% in North China; Northwest 4.5%; South China 9.4%; 7.1% in East China; Northeast China 3.8%; Northwest 4.5%; Other 2.9%

Last year's audience identity information: purchaser 38%, decision-making 35%, management 27%

Last exhibition information promotion: 360 million+exposures across the entire network, with a cumulative exposure of 68 million through offline and online advertising placements+

The promotional media for the previous exhibition include online advertising, WeChat communities, buses, taxis, food wholesale markets, commercial office buildings, etc.

Exhibition content: Traditional Liquor Exhibition Area; Slow growing liquor exhibition area; Packaging Materials Exhibition Area; Tea exhibition area; Leisure food exhibition area; Gift box food exhibition area; Beer Trendy Beverage Exhibition Area; Fashion Beverage Exhibition Area; Light nourishing beverage exhibition area; Food Machinery Exhibition Area

Exhibition Promotion

（1） Invite buyers offline and build an efficient docking platform. The Ruicheng Marketing Department's invitation and viewing work team has divided into four routes to Henan and surrounding provinces, cities, and counties to carry out offline invitation and viewing work. It is expected to distribute 100000 copies of the Zhengzhou Sugar and Wine Fair's "Pre Exhibition News".

（2） A database of over 500000 buyers ensures high-quality audience sources. 20 elite employees, 6000 phone invitations per day for 8 hours to visit; SMS covers all purchasers in the database.

（3） 200+Zhengzhou Sugar liaison officers, efficient and high-quality group participation. 300 buses can be registered and booked on demand.

（4） Invest heavily in advertising and spare no effort in promoting. The targeted fund of 3 million yuan for advertising promotion is earmarked for specific purposes, and the media coverage covers new media such as video number, small red book, WeChat friends circle, WeChat official account, etc; 50 traditional media+portal websites, tens of thousands of urban buses, LED screens for key locations in downtown areas, and 80+food wholesale markets jointly form the media promotion matrix of Zhengzhou Sugar and Wine Fair, efficiently disseminating information about this exhibition.

Exhibition advantages

（1） Mature exhibitions, held continuously for 20 years, have generated a good reputation in the domestic food industry.

（2） The host city has a superior geographical location, convenient warehousing and logistics, unparalleled advantages in inter provincial and intercity transportation, and huge potential for consumer market radiation, which has won the support of relevant departments.

（3） The exhibition has been selected as a key event for the "Ten Cities Joint Sharing of Food and Beverage" by four departments including the Ministry of Commerce of China.

（4） The exhibition has become one of the important platforms for dealers to select and exchange products in central, northern, eastern, and western regions of China, with buyers accounting for 88.4% of the total number of attendees at each exhibition.

（5） The perfect exhibition management and service system, good cooperative relationships with major merchants/associations, and efficient transactions of exhibitions constitute the cornerstone of the success of Zhengzhou Sugar and Wine Fair.

（6） A database of 500000 buyers, accumulated over 20 years of hard work, has paved the way for the success of the Ruicheng Sugar and Wine Fair with 100000 miles of invitation to visit. The simple and rigorous style of the Ruicheng team has won the support and trust of thousands of customers.

Traditional liquor exhibition area; Slow growing liquor exhibition area; Packaging Materials Exhibition Area; Tea exhibition area; Leisure food exhibition area; Gift box food exhibition area; Beer Trendy Beverage Exhibition Area; Fashion Beverage Exhibition Area; Light nourishing beverage exhibition area; Food Machinery Exhibition Area

• Company:Zhengzhou Ruicheng Exhibition Service Co., Ltd
• Telephone:13937134087
• Contact:Zheng Gang
• Mobile:13937134087
• E-mail:13937134087@qq.com
• Address:Zhengzhou International Convention and Exhibition Center

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870