The theme of the conference is "Collecting New Year's goods and purchasing good gifts to start the New Year", accurately anchoring the two essential markets of enterprise welfare procurement and family New Year's goods procurement, and striving to create a New Year's goods carnival with diverse categories, refreshing experiences, and enjoyable experiences for all ages. The exhibition will continue to play a leading role in regional consumption, broaden commercial channels, create diverse consumption scenarios, inject strong endogenous momentum into the Northeast market, and allow every guest to enjoy folk customs, taste the New Year's flavor, purchase good gifts, and receive new blessings in the rich Kanto New Year charm, bringing high-quality New Year's gifts and beautiful blessings home.

1、 Exhibition Overview

Exhibition Name:The 16th Shenyang New Year's Food Exhibition

Simultaneously held:The 2nd Northeast (Shenyang) New Year's Gift Exhibition

Exhibition theme:Purchasing New Year's goods and gifts to start the Chinese New Year

Venue:Shenyang International Exhibition Center

Exhibition time:January 7, 2027

Exhibition time:January 8-11, 2027

2、 Organizational structure

Host: Liaoning Runbo Exhibition Co., Ltd

Co organizer: Liaoning Nutritionist Association

Special Support Unit: Shenyang Food Association

Strategic partner: Shenyang International Exhibition Center

Liaoning Liaopinzhenxuan Brand Development Co., Ltd

Supporting unit: Shenyang E-commerce Association

Shenyang Nutritionist Association

Shenyang Health Management Society

3、 Exhibition Highlights

Accurate docking,Winning the New Year Pass：Strengthen the B2B2C model, target the golden window period for procurement before the Spring Festival, and focus on deepening the channels for corporate welfare procurement and government enterprise group buying. Seize the massive demand for enterprise year-end procurement and people's New Year goods procurement. Double wheel drive, resonance at the same frequency, to leverage the maximum consumption potential energy in the shortest time window.

Global marketing,Multidimensional procurement：Live streaming online and offline exhibitions resonate on the same frequency, creating a 'New Year's live streaming festival'. Breaking down regional barriers and achieving direct distribution of Northeast New Year goods and gifts to thousands of households.

Direct sourcing from the source, selecting high-quality products:Focus on landmark products, time-honored brand products, and intangible cultural heritage, strictly control quality, adhere to direct delivery from the place of origin to the home, and eliminate intermediate links.

Intangible Cultural Heritage Folk Customs, China-Chic is renewed:The "New Year Cultural Innovation and Intangible Cultural Heritage Folk Custom Zone" and "China-Chic New Year Flavor Punch in Point" are set up to create an immersive China-Chic scene, so that time-honored brands and intangible cultural heritage skills can be revitalized among young customers.

4、 Professional audience

This exhibition will be held in parallel with the "Enterprise Group Buying Season" and "Family Purchasing Festival", with a focus on inviting:

1. Bulk purchasing customers (B-end core):

Gift companies&distributors: gift companies, trading companies, wholesalers, agents, etc.

Supermarkets&E-commerce Platforms: Large chain supermarkets, fresh food supermarkets, community group buying platforms, e-commerce, etc.

Enterprise welfare procurement: employees of state-owned enterprises, central enterprises, large private enterprises, financial institutions (banks, insurance companies), production-oriented factories, and development zone enterprises.

2. End consumer audience (C-end traffic):

Families in Shenyang and surrounding cities: Attract citizens with New Year's shopping needs through extensive promotion.

Unit employees: Collaborate with partner companies to organize employees and their families to come and purchase.

Young consumer group: Accurately plant grass through social media to attract young customers and stimulate their consumption interest.

Silver haired consumer group: targeted invitations are made through channels such as communities, senior universities, and retired employee organizations.

5、 Theme activity (planned)

Opening ceremony launching ceremony:Invite government leaders, industry associations, and business representatives to jointly launch.

Tasting and Promotion Event:Invite renowned chefs or food bloggers to demonstrate and taste on site.

Enterprise bulk procurement docking meeting:Set up a VIP negotiation area to collect procurement needs in advance and achieve precise one-on-one matching between exhibitors and buyers.

Cultural Experience of Intangible Cultural Heritage:Invite inheritors of intangible cultural heritage to show on site (Paper Cuttings, writing Spring Festival couplets, weaving Chinese knots, etc.) to enhance the cultural atmosphere and interaction of the exhibition.

Lucky Bag Lottery Event:Through online dissemination, stimulate on-site consumption, enhance audience participation and exhibition stay time.

National style check-in experience:Set up New Year themed scenes to encourage audiences to take photos and actively share, creating social media self promotion and expanding the influence of the exhibition.

6、 Promotion work

This exhibition adopts the core strategy of "online traffic diversion, live streaming explosion, and offline consumption", and constructs a four-dimensional promotion matrix of "traditional media tone setting+strong penetration of offline channels+precise online channel reach+full coverage explosion of live streaming", achieving a dual harvest of brand volume and on-site customer flow.

1.Authoritative media tone setting：

Liaoning TV and Shenyang TV's Livelihood News Channel have conducted activity previews and in-depth reports, highlighting the theme of "government support, benefiting the people and enterprises, and full of New Year flavor". Collaborate with mainstream newspapers and radio stations in the Liaoning Shenyang region to launch special programs such as "New Year's Goods Strategy" and "Procurement Guide" to preheat the market in advance.

2.offlineStrong channel penetration：

Subway advertisement: covering core stations in Shenyang city, the advertising slogan highlights "one-stop purchase of New Year's goods", "enterprise procurement enjoys discounts", and "live streaming to grab New Year's goods".

Outdoor advertising: Accurately targeted to wholesale markets and high-end communities, directly reaching purchasing decision-makers.

Industry association/chamber of commerce linkage: through red headed documents or invitation letters from the Federation of Industry and Commerce, Catering Association, and Retail Association.

Cross industry cooperation: Cooperate with industrial parks, senior universities, community property management, photography institutions, dental clinics, gas stations, hair salons, pharmacies and other units.

Local promotion and dispatching: in-depth visits to professional markets, customer retention at retail exhibitions, targeted dispatching invitations from surrounding communities and universities.

3. OnlineAccurate channel reach：

Database precise invitation: Targeted invitations are made through SMS, phone calls, emails, and other forms.

WeChat Moments Advertising: Targeting key customer groups, push exhibition information and live broadcast previews in stages.

Global promotion of new media: Promote on official self media and industry websites to generate sustained popularity.

4.Live streaming explodes in all areas：

Immersive cloud exhibition uses official self media accounts to livestream and attract visitors, leading them to visit the exhibition site from all angles and without blind spots, breaking the limitations of time and space.

On site creation of the "New Year's Live Streaming Festival" exhibition area to help exhibitors expose their brands and secure year-end orders in a one-stop manner.

7、 Exhibition scope

1. Traditional Famous Food and New Year's Goods Special Zone

Featured agricultural products&landmark cuisine: high-quality rice, miscellaneous grains, grain and oil, forest products (such as fungus, mushrooms, hazelnuts, etc.), local time-honored specialty products, geographical indication protected products, etc. from Northeast China.

Leisure food&candy cakes: high-end nuts, chocolate, candy, biscuits, Dim sum, baked goods, puffed food, preserved meat and fruit, etc.

Meat and poultry products&cured meat: traditional cured meat products, sausages, ham, braised meat products, cold fresh meat gift boxes, etc.

Frozen seafood: shrimp, fish, shellfish, crabs, other types of seafood, and gift boxes.

Beverages: Baijiu, wine, beer, foreign wine, yellow rice wine, health wine, fruit juice drinks, carbonated drinks, functional drinks, high-end dairy products, coffee, tea and gift boxes.

Premium fruits&frozen fruits: imported high-end fruit gift boxes, domestic premium fresh fruits; Durian frozen meat, Maoshanwang durian pulp, mangosteen, jackfruit and other tropical frozen fruits and fruit products.

Imported food: imported snacks, seasonings, olive oil, high-end chocolate, cookies, coffee, red wine, spirits, mother and baby food, etc.

2. Health Nourishing and Medicinal Food Same Origin Zone

Nutritional supplements: traditional tonics such as ginseng, deer antler, cordyceps, bird's nest, etc; Modern dietary nutritional supplements such as protein powder, vitamins, probiotics, etc.

3. Boutique Gift Box and Business Gift Zone

Food gift box: exquisite combination gift box, customized corporate welfare gift basket, etc.

Business gifts: fountain pens, laptops, briefcases, branded digital products, small appliances (coffee machines, health pots), high-end customized gifts, etc.

Welfare gifts: household items (ceramics, glassware), bedding, small furniture, health equipment (massagers, blood pressure monitors), etc.

Gift coupons: various fresh food delivery cards, supermarket shopping cards, e-commerce platform gift cards, etc.

4. New Year Cultural and Creative and Intangible Cultural Heritage Folk Customs Zone

New Year cultural and creative products: New Year themed cultural and creative, creative spring couplets, red envelopes, window decorations, calendars, handicrafts, etc.

Intangible cultural heritage products: Paper Cuttings, sugar paintings, shadow puppets, Chinese knots, embroidery, traditional toys and other works and derivatives of intangible cultural heritage inheritors.

Home decoration: festive atmosphere decorations, lanterns, flowers, green plants, bonsai, etc.

5. Reunion Banquet Ingredients Zone

Family banquet gift box series: finished/semi-finished family banquet gift packages, signature dishes, etc. developed by hotel chefs.

Pastry staple food series: dumplings, rice dumpling, steamed stuffed buns and other festival pastries, as well as various semi-finished dishes convenient for cooking.

Hotpot Home Series: A complete family hotpot set gift box that includes base ingredients, dipping sauces, and meat and vegetable ingredients.

High end fresh food ingredient series: imported steak, deep-sea seafood, premium mushrooms and other high-end ingredients.

6. Supply Chain and Supporting Services Zone

Packaging and Design: Gift Packaging Design Company, Packaging Material Manufacturer (Paper Boxes, Jars, Environmentally Friendly Materials).

Logistics and Supply Chain: Cold Chain Logistics Companies, Same City Distribution Services, Supply Chain Management Companies.

Marketing services: Gift customization company, points redemption service provider, enterprise welfare solution provider.

• Company:Liaoning Runbo Exhibition Co., Ltd
• Contact:Manager Yao
• Mobile:13998354820
• Address:Heping District, Shenyang City

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