Promote the prosperity of the food industry and build new consumption scenarios

2026 Ruicheng (Shangqiu) Festival Food Exhibition

Exhibition invitation letter

Date: November 13-15, 2026

Location: Shangqiu International Convention and Exhibition Center

Golden booth hot booking | Gold mining trillion yuan festival gift market

Origin ·Born for Festivals - Why is this exhibition held?

Due to festivals, there is never a lack of business, only a shortage of good products that people can 'sell'.

Chinese people emphasize the principle of reciprocity in etiquette. A box of time-honored pastries, a bottle of local fine wine, and an intangible cultural heritage specialty are not only the enjoyment of taste, but also the transmission of emotions. However, a large number of food companies with good products have always been unable to open the door to the festival gift market - either due to channel barriers, mismatched scenes, or a lack of a truly festive display platform.

The Ruicheng Festival Food Exhibition is precisely for this purpose.

Exhibition Overview

Currently, the food industry market continues to iterate, with increasingly diverse consumer demands and constantly updated consumption scenarios. The innovation and upgrading of products, the enhancement of core competitiveness, and the construction of new consumer scenarios have become the key to breaking through development bottlenecks for food enterprises. To effectively address industry pain points, the Ruicheng team conducted on-site market research for three months, aligned with industry development and market demand, and officially held this exhibition in Shangqiu, Henan from November 13 to 15, 2026.

2026 Ruicheng Festival Food Exhibition (referred to as Ruicheng Festival Food Exhibition)Created by Zhengzhou Ruicheng Exhibition Service Co., Ltd., a well-known food industry curatorial organization in China. Ruicheng Exhibition has been deeply involved in the field of food exhibitions for 19 years and is the founding organizer of the China (Zhengzhou) Sugar, Wine, and Food Trade Fair. The company has been rooted in the industry for a long time, integrating resources, polishing the exhibition system, and successfully building Zhengzhou Sugar and Wine Fair into a core business exchange platform with high visibility, credibility, and commercial influence in the domestic food industry. It continues to empower enterprises to expand their customer base, attract investment, and connect resources, helping the industry to develop steadily, and is widely recognized and praised by the industry.

This year's Ruicheng Festival Food Exhibition is in line with the development trend of the industry. It is expected to gather more than 600 participating companies and invite over 60000 distributors, group buying units, gift channel merchants, supermarket procurement, e-commerce product selection channels, etc. from all over the country. It focuses on the segmented track of festival food, matches the needs of enterprises and new market trends, and specially creates seven themed exhibition areas to provide efficient product display, business docking, and channel expansion platforms for participating companies, helping them seize the dividend of festival consumption and explore incremental markets.

-Organizational structure-

Supporting units: China Alcoholic Drinks Circulation Association, China Agricultural Products Circulation Brokers Association Agricultural Full Industry Chain Working Committee, Henan Enterprise Federation, Henan Entrepreneurs Association, Henan Food Industry Association, Henan Sugar and Alcohol Food Circulation Association, Shangqiu Enterprise Federation, Shangqiu Entrepreneurs Association

Host: Henan Ruicheng Culture and Media Group Co., Ltd

Co organizers: Shangqiu Food Industry Association, Shangqiu Ancient City Cultural Tourism Development Group Co., Ltd., Shangqiu Liquor Industry Association, Shangqiu Intangible Cultural Heritage Association, Shangqiu Digital Economy and Trade Federation

Organizer: Zhengzhou Ruicheng Exhibition Service Co., Ltd., Henan Jiujiu Cultural Communication Co., Ltd

Exhibition Advantages

An annual grand event to help businesses win together in the festive market

Five core advantages empower enterprises to explore the new blue ocean of gold mining festivals

Advantage 1: Deep brand endorsement and strong platform momentum

This exhibition is created by Zhengzhou Ruicheng Exhibition Service Co., Ltd. with great effort. Ruicheng has been deeply involved in food exhibitions for 19 years and is the founding organizer of the China (Zhengzhou) Sugar, Wine and Food Trade Fair. It has been listed as one of the first key contact enterprises by the Ministry of Commerce, and its subsidiary "Ruicheng Sugar and Wine Fair" is known as the "National Large scale Sugar and Wine Fair". As of April 2026, we have provided services to over 20000 participating companies, attracted more than 2.75 million visitors, accumulated over 600000 pieces of visitor data, and facilitated transactions worth over 100 billion yuan. Relying on the strong brand endorsement and industry influence of Ruicheng, this exhibition has significant first mover advantages in terms of customer resource introduction, audience invitation, and exhibition operation.

Advantage 2: Supported by core location, covering major markets in four provinces

The exhibition is located in Shangqiu, Henan Province, at the intersection of the four provinces of Jiangsu, Shandong, Henan, and Anhui. With the advantage of being the gateway to eastern Henan, it can directly radiate to more than ten key cities in the surrounding area, covering a huge terminal consumer market and dealer group. The customer base coverage is wide, and the regional market inclusiveness is extremely strong.

Advantage 3: Three dimensional transportation hub, efficient and convenient commercial circulation

Shangqiu is a national comprehensive transportation hub with a three-dimensional transportation network of highways, railways, high-speed railways, aviation, and water transportation. It is the core node of the "Eight Verticals and Eight Horizontals" high-speed railway network. The efficient transportation system greatly facilitates the exhibition and participation of buyers from all over the country, ensuring smooth logistics of exhibits and helping the exhibition achieve comprehensive business integration.

Advantage 4: Entering the trillion dollar market and anchoring the high-speed growth track

The Chinese holiday consumer market continues to expand. By 2025, the market size of holiday food and beverage will exceed 1.2 trillion yuan, a year-on-year increase of 21.8%, accounting for 38.5% of the overall food and beverage market; The size of the food and gift market has reached 399.3 billion yuan, with an expected annual growth rate of over 10% in the next five years. Among them, the Spring Festival nut gift box exceeded 80 billion yuan, the Mid Autumn Festival mooncake gift box reached 32.5 billion yuan, and the customized holiday gift box growth rate reached 68%. This exhibition focuses on the segmented track of festival food, matching the needs of enterprises to expand the festival market, and helping to seize the trillion dollar consumption dividend.

Advantage 5: Empowered by the collaboration between government and enterprises, with strong support from authoritative resources

The exhibition has received full support from various levels of regulatory authorities and industry associations. Relying on the association's national industrial resources, industry standard system, and vast network of buyers, the exhibition has received comprehensive support in terms of policy support, venue facilities, publicity and promotion, local enterprise organization, and business environment empowerment. The government enterprise association collaborates with multiple parties to enhance the credibility of the exhibition, providing strong authoritative support for participating enterprises to connect with resources and deeply cultivate the markets in the four provinces.

Exhibition Area Division

Segmented layout of seven themed exhibition areas

Empowering Festival Food Trade Connection in All Aspects

Festival Gifts and Gift Box Food Exhibition Area:Various traditional festival exclusive gift box foods, business gift boxes, customized gift boxes for enterprises, light luxury creative souvenirs, festival sets, wedding gifts, birthday banquet gifts, souvenir combination sets, festival welfare gift boxes and other full category festival gift food.

Exhibition area for time-honored brands and intangible cultural heritage food:Chinese time-honored brands, provincial-level/city level time-honored brand food, local intangible cultural heritage inherited characteristic cuisine, intangible cultural heritage handmade pastries, intangible cultural heritage traditional snacks, time-honored grain and oil, time-honored leisure food and beverage, intangible cultural heritage ancient brewing products and other characteristic foods with cultural attributes.

Leisure Food Exhibition Area:Various types of leisure snacks, nut stir fry, dried fruit preserves, puffed foods, baked goods, biscuits and bread, candies and chocolates, braised meat jerky, soy products, freeze-dried foods, ready to eat fast food, children's leisure food, healthy light snacks, etc.

Special Agricultural Products and Landmark Food Exhibition Area:National and provincial geographical indication products, local specialty agricultural products, original ecological grains and cereals, fresh fruits and vegetables, agricultural and sideline dry goods, local specialty ingredients, agroforestry economic products, specialty livestock and poultry products, prefabricated agricultural special products, county-level landmark popular food, original ecological green organic agricultural products, etc.

Grain and oil seasoning exhibition area:Basic grain and oil products such as rice, flour, miscellaneous grains, edible oil, and noodles; Basic seasonings such as light soy sauce, dark soy sauce, vinegar, cooking wine, oyster sauce, etc; Compound seasonings such as compound sauces, hot pot base ingredients, barbecue seasonings, and pre made vegetable seasoning packs; Spices, seasoning ingredients, food additives, natural functional seasoning products, low salt healthy seasonings, specialty local seasoning products, etc.

Wine and Beverage Exhibition Area:Traditional Baijiu, health care wine, yellow rice wine, rice wine, fruit wine, craft beer, dry red and dry white wine of various flavors; Fruit and vegetable juice drinks, soda water, purified water, functional sports drinks, energy drinks, new-style tea drinks, milk tea drinks, yogurt, pure milk, lactic acid bacteria products, plant protein drinks, specialty drinks, etc.

Food Packaging and Supporting Services Exhibition Area:Food gift box packaging, creative packaging design, environmentally friendly packaging materials, customized packaging printing, food label packaging; Cold chain logistics, warehousing and distribution, food preservation equipment; Full industry chain supporting service providers including e-commerce live streaming platforms, online channel operations, digital marketing services, brand planning and promotion, food testing and certification, supply chain services, and investment and franchise services.

Parallel events of the exhibition

Gathering industry heavyweight concurrent events

Gathering Strength Festival Industry Empowering innovation for mutual benefit

1. Opening ceremony (proposed):

Time: November 13, 2026 09:30-10:00

Location: Shangqiu International Convention and Exhibition Center Square (North Entrance)

2. 2026 National Excellent Dealer Liaison Station (Member) Commendation Conference (Draft)

Time: 17:30-20:00 on November 13, 2026

Location: To be determined

3. Building new consumption scenarios and promoting new development in the food industry

2026 Elite Conference on Exploring New Paths for Sustainable Development in the Food Industry

Date: November 14th, 2026

Location: Activity Area of Hall W3-W2, Shangqiu Convention and Exhibition Center

*The specific activities shall be subject to the actual arrangement on site

Exhibition Promotion

Integrate dual line global promotion matrix

Ignite festival traffic Assist brands in breaking through barriers across the board

Festivals open up new trends, traffic expands new horizons! To empower brands in all aspects and connect with the global market, the 2026 Ruicheng Festival Food Exhibition will build a dual line three-dimensional promotion system of "online global screen brushing+offline deep penetration".

·Multi platform self media matrix global dissemination (illustrated)

·Million level advertising exposure reaching (with pictures)

·100+industry authoritative media collaborate to create momentum (with accompanying images)

·A customer service team of 20 people called for invitations throughout the day (with pictures attached)

·Multiple rounds of pre exhibition conference mass dissemination and penetration (with pictures)

The organizing committee will use authoritative promotional resources to connect brand exposure, channel docking, and market expansion, comprehensively amplify the influence of the exhibition, help participating enterprises break out of industry competition, seize the trend of festival consumption, deeply cultivate the hinterland of the Central Plains, radiate the national market, and unlock new growth opportunities for the food industry!

Booth specifications and fees

★ National standard booth: 3 meters x 3 meters=9 square meters. Configuration: Three sided fence (double opening on both sides), one table and two chairs, two spotlights, one fascia board (double opening on both sides), one 220V5A power socket, and one trash can.

★ Luxury Exhibition: 3 meters x 3 meters=9 square meters Configuration: Main aisle location, three sided fence (double opening on both sides), one table and two chairs, one 1 meter x 3 meter advertising screen (double opening on both sides), 4 spotlights, one fascia board (double opening on both sides), one 220V5A power socket, and one trash can.

★ Standard booth: 3 meters x 6 meters=18 square meters Configuration: Please refer to the floor plan for details, including construction fees and shelves

★ Open space booth: 36 square meters minimum rental configuration: does not include any exhibition supplies and facilities, designed and constructed by an organization commissioned by the enterprise.

Exhibition Title Sponsorship

★ Overall naming: The entire process of naming "2026 Ruicheng Festival Food Exhibition" will enjoy priority promotion, product promotion, home events, celebration dinners, media interviews, and other customized services.

★ Event Sponsorship: Single event sponsorship, exclusive guest treatment, investment promotion, 2-minute short video editing, production and promotion, exposure of large advertising spaces at the exhibition site, etc.

Sponsorship quota: Limited to 2 companies

Note: Enterprises interested in naming or sponsoring this year's "Ruicheng Festival Food Exhibition" should promptly contact the organizer's business manager for negotiation. Various promotions will be executed after the agreement is signed, and early recognition will benefit.

Exhibition precautions

1) Having legal production and business qualifications, complete licenses, and no criminal records in the past three years.

2) It is prohibited to bring counterfeit or trademark infringing products for exhibition and trading.

3) It is prohibited to arbitrarily change the booth structure, privately pull power, resell booths, or illegally set up stalls.

4) Non food products are prohibited from being displayed or sold at the exhibition site.

5) Comply with relevant national laws and local administrative regulations, strictly adhere to the requirements of the organizer and exhibition hall system.

Contact Information

Contact: Zheng Gang 13937134087

Segmented layout of seven themed exhibition areas

Empowering Festival Food Trade Connection in All Aspects

Festival Gift and Gift Box Food Exhibition Area: Various traditional festival exclusive gift box foods, business gift boxes, customized gift boxes for enterprises, light luxury creative souvenirs, festival sets, wedding gifts, birthday banquet gifts, souvenir combination sets, festival welfare gift boxes and other full category festival gift food.

Exhibition area for time-honored brands and intangible cultural heritage foods: Chinese time-honored brands, provincial/municipal time-honored brand foods, local intangible cultural heritage heritage heritage specialty foods, intangible cultural heritage handmade pastries, intangible cultural heritage traditional snacks, time-honored grain and oil, time-honored leisure food and beverage, intangible cultural heritage ancient brewing products and other culturally distinctive foods.

Leisure Food Exhibition Area: Various types of leisure snacks, nuts and stir fried goods, dried fruits and candied fruits, puffed foods, baked goods, biscuits and bread, candies and chocolates, preserved meat and braised foods, soy products, freeze-dried foods, ready to eat fast food, children's leisure food, healthy light snacks, etc.

Exhibition Area for Featured Agricultural Products and Landmark Foods: National and Provincial Geographical Indication Products, Local Featured Agricultural Products, Original Ecological Coarse Grains and Grains, Fresh Fruits and Vegetables, Agricultural and Sideline Dried Goods, Local Featured Ingredients, Forest Economic Products, Featured Livestock and Poultry Products, Prefabricated Agricultural Special Products, County Landmark Popular Foods, Original Ecological Green Organic Agricultural Products, etc.

Grain and oil seasoning exhibition area: basic grain and oil products such as rice, flour, miscellaneous grains, edible oil, and noodles; Basic seasonings such as light soy sauce, dark soy sauce, vinegar, cooking wine, oyster sauce, etc; Compound seasonings such as compound sauces, hot pot base ingredients, barbecue seasonings, and pre made vegetable seasoning packs; Spices, seasoning ingredients, food additives, natural functional seasoning products, low salt healthy seasonings, specialty local seasoning products, etc.

Wine and beverage exhibition area: traditional Baijiu, health care wine, yellow rice wine, rice wine, fruit wine, craft beer, dry red and dry white wine; Fruit and vegetable juice drinks, soda water, purified water, functional sports drinks, energy drinks, new-style tea drinks, milk tea drinks, yogurt, pure milk, lactic acid bacteria products, plant protein drinks, specialty drinks, etc.

Food Packaging and Supporting Services Exhibition Area: Food Gift Box Packaging, Creative Packaging Design, Environmentally friendly Packaging Materials, Customized Packaging Printing, Food Label Packaging; Cold chain logistics, warehousing and distribution, food preservation equipment; Full industry chain supporting service providers including e-commerce live streaming platforms, online channel operations, digital marketing services, brand planning and promotion, food testing and certification, supply chain services, and investment and franchise services.

• Company:Henan Ruicheng Culture Media Group Co., Ltd
• Contact:Zheng Gang
• Mobile:13937134087
• Address:Shangqiu International Convention and Exhibition Center

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