Under the policy promotion of the "15th Five Year Plan" to expand consumption, the emotional value economy has become the core driver of consumption growth. The mass cultural and tourism travel has shifted from sightseeing check-in to pursuing relaxed and enjoyable immersive emotional experiences, with an annual growth rate of over 20% for the cultural and tourism experience economy. There are pain points in the industry, such as scattered amusement equipment suppliers, difficulties in connecting immersive content teams, and a lack of centralized industry exchange platforms. The 2027 China (Zhengzhou) International Emotional Value Economy Expo focuses on the emotional value economy, with a dedicated exhibition area for cultural tourism and amusement facilities, integrating resources from the entire cultural tourism industry chain.

The exhibition landed at Zhengzhou Airport Zhongyuan International Convention and Exhibition Center, with over 3500 exhibiting companies and 300000 professional visitors in attendance, including cultural and tourism groups, scenic area operators, theme park investors, amusement equipment manufacturers, and immersive content creation teams from various regions. The exhibition area displays supporting cultural scenic spots, mechanical amusement equipment, children's amusement facilities, immersive drama props, healing homestay facilities, and water amusement equipment, all of which are developed around positive emotions such as pleasure, relaxation, and a sense of belonging. A real-life cultural and tourism experience area is built to allow investors to intuitively evaluate the competitiveness of the project's emotional experience.

At the same time, the summit forum held a special sharing session on cultural and tourism emotional scenes, dismantling the practical methods of scenic spots relying on immersive content to create emotional resonance and stimulate secondary consumption. Outstanding advantages of participating in the exhibition: media from the cultural and tourism industry, local short video platforms for daily life, and a three-month comprehensive promotion, with extensive exposure across the entire network; The landmark exhibition hall can display large-scale amusement equipment and cultural tourism solutions; On site cultural and tourism investment, as well as scenic spot procurement, are paired with one-on-one cooperation resources, greatly improving the efficiency of negotiation and conversion through real-life experiences.

As a national transportation hub, Zhengzhou's airport logistics reduces the transportation cost of large-scale amusement equipment, radiates to the 500 million consumer market in central China, and connects with overseas foreign tourism procurement channels. Interpreting the detailed rules for experiential cultural and tourism support at the exhibition site, enterprises can launch new immersive cultural and tourism projects and amusement equipment to seize the policy dividend cycle. Exhibiting and accumulating hundreds of thousands of private domain traffic from cultural and tourism investors, with continuous business connections throughout the year; The conference releases industry white papers, establishes industry alliances, and promotes collaborative development among equipment manufacturers, content teams, and scenic area operators. Cultural and tourism equipment suppliers, immersive content companies, and scenic area operation enterprises participate in the exhibition, expand cooperation resources based on emotional value economy, and explore the long-term development potential of immersive cultural and tourism.

Exhibition scope: supporting facilities for cultural scenic spots, complete equipment for theme parks, water amusement equipment, mechanical amusement facilities, children's exclusive amusement equipment, immersive drama props, light and shadow show supporting equipment, healing homestay supporting facilities, cultural and tourism creative derivatives, scenic area emotional scene planning, cultural and tourism performing arts supporting facilities, leisure camp equipment.

• Company:Zhengzhou Xinshang
• Telephone:19211715118
• Contact:Li Chuyan
• Mobile:19211715118
• E-mail:27555318@qq.com
• Address:No. 96 Zhengbian Road, Jinshui District, Zhengzhou City, Henan Province

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