From November 10th to 12th, 2026, the highly anticipated 27th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as Huali Exhibition) will be grandly held at the Shanghai New International Expo Center. As a highly influential gift industry exhibition and trade platform in East China, this year's Huali Exhibition deeply integrates gift industry resources, with an expected exhibition area of 50000 square meters, gathering more than 1200 exhibitors from all over the country, and attracting nearly 60000 professional buyers to visit and connect.

It is worth noting that this exhibition will comprehensively upgrade the gift box food exhibition area, deeply focusing on the trillion dollar gift increment market, bringing a cross-border fusion feast of "deliciousness and heartfelt" to buyers and consumers.

Trillion race set sail: Gift box food becomes the engine of nuclear explosion in the gift market

Currently, gift box food is seizing the core track of the gift market at an unprecedented speed. According to data from Feigua Pince, just before the Spring Festival in 2026, the sales of "Snack New Year Gift Boxes" have exceeded 1 billion yuan in the past 30 days, with a month on month growth of up to 383.84%, and market demand showing explosive growth.

Behind this is a profound shift in consumer logic. According to the survey data released by iMedia Consulting, category mix logic (nuts+pastries+meat snacks complement each other) has become the core consideration factor for consumers when shopping for snack Dim sum New Year gift boxes with a proportion of 49.53%. Consumers are no longer satisfied with a single category, but hope that gift boxes can cover different taste preferences and meet diverse scene needs such as family sharing and multi person gatherings. In addition, 46.71% of consumers prefer snack Dim sum gift boxes most, and the budget is concentrated in the middle price range of 301-500 yuan, reflecting a good balance between rational consumption and quality experience.

At the same time, the trend of health is fully penetrating the gift box food industry. Research shows that 72.3% of consumers focus on health labels such as "low sugar, low-fat, low salt, and no additives" when purchasing New Year's goods, and 68.7% of consumers prioritize organic, green, and original food. Low sugar gift boxes, functional foods, and nourishing health products are changing from "bonus points" to "must-have items", opening up new growth opportunities for gift box food brands.

Precise anchoring of node dividends: Seize the golden window of November gift consumption

The timing of this year's Huali Exhibition falls precisely at the peak of the gift consumption season - from November 10th to 12th, which coincides with the transition period between the two major marketing scenarios of "Double Eleven" and "Thanksgiving".

For the enterprise gift procurement end, November is not only a key node for the annual performance evaluation and employee year-end welfare planning, but also a golden window for early product selection and stocking up in the face of the upcoming New Year and Spring Festival period. The White Paper on the Outlook of China's Gift Industry in 2026 points out that the current gift market is undergoing a profound transformation from a "welfare carrier" to a "brand asset". The trend of younger purchasing decision-makers is significant, driving demand to rapidly evolve towards personalization and experiential direction. An efficient business connection will directly determine whether the brand can seize the opportunity in subsequent festival sales.

Diversified Exhibition Area Matrix: New Species in the One Stop Eating Through Gift Box Food Race

The gift box food exhibition area of this year's Huali Exhibition has been fully expanded, with exhibits covering all categories of gift box food, including the following major sections:

• Festival gift boxes and nourishing and health preservation: Traditional popular categories such as hairy crab gift boxes and nut gift boxes continue to strengthen, while "health dividend" categories such as nourishing and health products, functional foods, and health foods are flourishing;

• Local flavors and popular internet items: Gathering representative local specialties, internet famous foods, and convenient fast food from various regions to meet the dual needs of "nostalgia on the tongue" and trendy tasting;

• Green Health and High end Prefabrication: Bringing together high-end consumer upgrade products such as organic food, green food, selenium rich food, and premium grain and oil, we aim to create a new blue ocean for precise and high-quality consumption.

This exhibition has particularly strengthened the scene based immersive product selection experience. Whether it is large-scale enterprise bulk procurement or customized needs of small and medium-sized enterprises, participating companies can accurately capture the latest business opportunities in the East China gift market through one-stop efficient matching with buyers.

Invitation to visit: jointly opening up a delicious trillion level incremental market

From November 10th to 12th, 2026, at the Shanghai New International Expo Center, the gift box food exhibition area looks forward to your visit!

Huali Exhibition sincerely invites brand enterprises, gift purchasers, e-commerce product selection teams, channel agents, and every dream chaser in the gift box food field to actively participate and meet the right business opportunities at the right time and in the right container. For more exhibition details and participation/visit inquiries, please visit the official website of Huali Exhibition or contact the exhibition organizing committee. Let's meet in Shanghai and write a new chapter of win-win cooperation for "gift box food x gift economy" together!

Shanghai Yahui Exhibition Co., Ltd

• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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