Start the countdown! Guangzhou Beauty and Personal Care Cross border Exhibition, Pre registration is in full swing!



PCE Yinghe Personal Care Exhibition is created by Yinghe Exhibition and has undergone multiple mature operations. It is a comprehensive commercial and trade docking platform for the domestic personal care industry, focusing more on cross-border trade needs and building an efficient foreign trade cooperation bridge for Chinese and foreign enterprises.
If you also want to know what the future trend of the healthcare industry is? Where is the next market explosion? How to go abroad and seize more resources? How to lock in popular products and enhance competitiveness? PCE2026 on-site answers for you!
On April 15-17, 2026, PCE Yinghe Personal Care Exhibition · Guangzhou Station will make a heavy landing at Guangzhou Haizhu International Convention and Exhibition Center, held simultaneously with the Canton Fair, sharing its international trade resources. The exhibition hall is only 10 meters away from Zone C of the Canton Fair, making it convenient for enterprises to expand overseas buyers!

Pre registration has been activated!
Guangzhou Cross border Beauty and Personal Care Exhibition
A must-have industry event for global caregivers!

● Join hands with global beauty and personal care brands to build a new ecosystem for cross-border market upgrading
Here are the cross-border strategic debuts of international big brands, the explosion of top-notch domestic black technology, and the stunning cross-border debut of niche avant-garde brands! At the exhibition site, zero distance contact with international giants' new product technology cores, witnessing the global expression of domestic brands, and discussing development strategies with cross-border new forces. Walking alongside industry benchmarks, we not only gain high-quality sources of goods, but also gain cutting-edge insights into cross-border explosive trends and seize new growth opportunities.

● Anchor cross-border growth coordinates for beauty and personal care with resonance of the entire channel ecosystem
From the high-quality transformation of offline physical formats, to the refined breakthrough of online traffic fields, and to the deep cultivation of trillion level blue oceans in cross-border overseas markets - Guangzhou International Beauty and Personal Care Cross border Exhibition gathers global channel resources and leads a new direction of cross-border growth. This exhibition is dedicated to opening up a cross-border two-way empowerment channel: overseas high-quality beauty and personal care brands rely on cross-border import links to accurately reach the core customer group of the Chinese consumer market; Domestic beauty and personal care brands use international platforms as a springboard to accelerate their strategic steps of setting sail and expanding into the global market. Visit the Guangzhou International Beauty and Personal Care Cross border Exhibition site, work hand in hand with pioneers in the entire channel chain, and take charge of the core key driving the advancement of the beauty and personal care cross-border market!

● Compete with cross-border trends to seize the opportunity in the beauty and personal care market
The Guangzhou International Beauty and Personal Care Cross border Exhibition has always been a strategic highland for gaining insights into cutting-edge new products, cutting-edge technology, and the trend of going global. It is also a strategic hub for driving innovation and iteration in cross-border business formats. The venue not only gathers a number of industry benchmark summits such as the Personal Care Products Technology Regulations and Innovation Summit, the E-commerce New Growth Conference, and the Cross border Innovation Forum, but also specially sets up a precise and efficient omnichannel product selection and docking session to build a bridge of value exchange for global exhibitors and buyers.

PCE2026 Three Exhibitions Jointly Revitalize the Annual Growth Pole of Personal Care Industry
PCE2026 marks the grand opening of a three exhibition joint event, leading the new trend of the personal care industry throughout the year with the momentum of double exhibition relay! On June 15th, the Shanghai International Personal Care New Consumption and Innovation Exhibition landed at the National Convention and Exhibition Center (Shanghai), focusing on the trend of upgrading health consumption, guided by consumption and driven by innovation, gathering more than 2500 exhibitors and top buyers from all channels, covering the entire industry chain of personal care and home health care, and creating a super display platform with "domestic+international" dual circulation linkage, allowing innovative products to accurately meet diverse consumer needs.
On October 28th, the 8th Shanghai International Personal Care Expo was held at the Shanghai New International Expo Center. With eight years of experience in the industry, we have integrated global high-quality procurement forces and omnichannel resources, covering multiple categories such as oral care, personal care appliances, and healing fragrances. We provide a one-stop collection of core industry resources from upstream raw materials to downstream terminals, and offer 365 day online business docking services to break time and space limitations and empower enterprises to achieve long-term growth.
The linkage of the three exhibitions runs through the whole year, unlocking new consumer innovation momentum and consolidating the foundation of industrial commerce, becoming the annual core hub for global personal care practitioners to insight trends, link business opportunities, and jointly expand growth!

Entry process
⏰ Entry time:
April 15th 09:00-17:00
April 16th 09:00-17:00
April 17th 09:00-13:30
(Warm reminder: Admission will be suspended at 4:30 pm on April 15-16 and at 1:00 pm on April 17)
Entry method:
After completing the real name pre registration, go to the second floor of Guangzhou Haizhu International Convention and Exhibition Center, and enter the exhibition hall with your ID card after security check.

April 15-17, 2026
Haizhu International Convention and Exhibition Center
Guangzhou International Personal Care Expo
Cross border Beauty and Personal Care Exhibition
Looking forward to your visit!

● Contact information for the conference team:
Phone:+86-21-64512629

• Telephone:021-64512629
• Contact:Organizing Committee
• Mobile:021-64512629
• Address:630-638 Xingang East Road, Haizhu District, Guangzhou City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870