As the pioneer of the domestic beauty exhibition industry, Meichen Exhibition has always been positioned as a "full scene beauty exhibition supply chain ecosystem platform" since its establishment in 2018. It deeply covers commercial real estate, department stores and retail, cultural and tourism scenic spots, hotels and catering, office buildings, pop-up stores, transportation hubs, community residences and other comprehensive scenarios. It integrates resources from more than 20 sub fields such as design, production, technology, and services, and provides one-stop solutions from creative planning to implementation.

The exhibition not only empowers the upgrading of commercial, cultural and tourism spaces through theme decoration, interactive installations, IP co branding and other means, but also drives the value transition of the cultural and tourism industry through innovative forms such as aesthetic design of cultural and tourism projects, creation of festive atmosphere, and creation of internet celebrity check-in points, achieving a closed-loop empowerment of "attracting customer flow, brand building, and consumption promotion", and becoming the core engine of aesthetic and commercial productivity in commercial, cultural and tourism scenes.

In 2025, the 11th Shanghai Beauty Exhibition Autumn Ordering Fair will achieve a historic breakthrough: the exhibition hall will be officially upgraded and relocated to the Shanghai World Expo Exhibition and Convention Center, achieving a leap in scale from 20000 square meters to 70000 square meters. This strategic upgrade not only provides exhibitors with a broader display space, but also brings visitors a fresh browsing experience, ushering in a new era of the beauty industry with a new venue layout.

As an important part of the 2025 Modern Design Week, this year's Meichen Exhibition Autumn Ordering Fair will usher in unprecedented designer traffic dividends.

The 2025 Modern Shanghai Fashion Home Exhibition has been officially upgraded to Modern Shanghai Design Week and Modern Shanghai Fashion Home Exhibition, announcing the brand's entry into a new era! On the original content, focusing on the value of design, Modern Shanghai Design Week will achieve a leapfrog upgrade, linking the entire World Expo Exhibition Hall with the whole city, forming a new pattern of "exhibition+selection+study tour+award+social interaction", and creating a more diverse and forward-looking industry exhibition with more diverse product categories in China.

At that time, it is expected to attract more than 30000 professionals such as soft furnishing designers and home designers to visit the exhibition site for observation, procurement, and trading.

Meichen Exhibition, with its unique collection of fiberglass artworks, creative green plant installations, distinctive lighting designs, and IP images, will become an indispensable source of inspiration and procurement platform for designers. At that time, exhibitors will directly connect with massive designer resources, achieve precise commercial matching and creative collision, and jointly explore the core proposition of "the value of design".

After ten years of accumulation, Meichen Exhibition has always adhered to the traditional mode of "two-day efficient exhibition". With the increasing variety of exhibition categories and the growing demand for audience experience, the original exhibition period can no longer fully meet the demand for deep integration between supply and demand.

The 11th Shanghai Beauty Exhibition Autumn Ordering Fair in 2025 will undergo significant changes: the exhibition period will be extended from 2 days to 4 days for the first time. This upgrade breakthrough will:

Create more abundant product displays and business negotiation windows for exhibitors
• Allow the audience to enjoy a segmented and immersive exhibition experience
• Facilitate more comprehensive communication, interaction, and business transformation in the industry

The autumn ordering fair of this year's Meichen Exhibition will be held simultaneously with the China International Furniture Exhibition, and the two major industry events will complement each other. As a globally influential exhibition brand, China International Furniture Fair has always adhered to the exhibition concept of "dual circulation of export and domestic sales, online and offline new retail". Last year, it attracted 167205 visitors from home and abroad, including 28644 overseas visitors, an increase of 11.9% over the previous year.

Meichen Design, Production Factory, 3D Printing, Store Guide, Balloon Air Model, Flower Art Paper Art, Amusement Equipment, Lantern Meichen, Cultural Tourism Meichen, IP Copyright Owner, Technological Innovation, Internet Celebrity Props, Event Performance, Wedding Props, Simulated Green Plants, Interactive Devices, Landscape Architecture, Meichen Materials, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• E-mail:mcw@mcwzg.com
• Address:T1 Building, Xintai CITIC, Putuo District, Shanghai

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