In 2026, live streaming e-commerce officially enters a new stage of "meticulous cultivation" that combines public and private domains, online and offline integration. The value of channels centered around trust relationships such as private domain live streaming, community group buying, and video accounts is highlighted, becoming the core engine for building user assets and achieving new sales growth for brands. In this context, channel integration and supply chain upgrading have become the key to industry breakthroughs.
Linyi, with its profound commercial heritage, has successfully risen to become the capital of live streaming e-commerce in the north. At the same time, Linyi has a huge market cluster and a strong supply chain foundation. From May 10th to 12th, in response to the trend of industry transformation, the China (Linyi) Live E-commerce Brand Expo, hosted by Ju Niu&Huo Man Tang, will be held at the Linyi International Expo Center.
This exhibition aims to solve the industry pain points of difficulty for brand owners to find high-quality channels and for channel owners to select explosive product supply chains. The exhibition is committed to creating a top-level industry event that integrates forward-looking trend releases, annual smart collisions, and omnichannel resource docking, becoming the core hub driving the upgrading of the live streaming e-commerce industry towards specialization and refinement.
3、 Exhibition Introduction:
The "China (Linyi) Live E-commerce Brand Expo and the 20th New Channel Exhibition of Ju Niu&Huo Man Tang" jointly hosted by Ju Niu New Retail&Huo Man Tang Group covers an exhibition area of 30000 square meters, with over 1500 booths and 4000+resources of private live streaming, group buying platforms, and video influencers. The top live streaming platforms in China will conduct on-site product selection. It is a vertical and professional industry conference in the live e-commerce field in China, a communication and docking event that gathers top private live streaming rooms, brand merchants, and third-party service organizations, and a must attend exhibition for live e-commerce practitioners!

4、 Highlights of the conference
1. The largest, most comprehensive, platform rich, and influential exhibition in the national live streaming e-commerce industry
2. Precision live streaming e-commerce product selection docking exhibition: booth selection docking, channel selection taste docking, industry resource group docking, online product selection docking meeting docking and other modes
3. Live streaming e-commerce channel expansion industry exhibition: gathering top channels nationwide with a channel growth rate of over 35%
4. Interpretation Exhibition of Trends in Live E-commerce Industry: Collection of Latest Gameplays in Live E-commerce and Analysis of Trends in the Live E-commerce Industry

Food category: fresh frozen products, leisure snacks, nutritious and nourishing foods, grain and oil seasonings, convenience foods, nuts and stir fried goods, alcohol, beverages;
Landmark features: Chinese time-honored brands, intangible cultural heritage inheritance products, landmark products, etc;
Department Store Home Furnishings: Daily necessities, household items, kitchenware, home textiles, hygiene products, daily chemical cleaning and care products, small appliances, 3C digital products, etc;
Beauty and personal care: beauty, personal care, cosmetics, etc;
Big health: health products, functional foods, nutritional supplements, meal replacements, disinfectant products, etc;
Shoes, clothing, and accessories: clothing, underwear, knitwear, shoes, socks, hats, leather goods, jewelry, watches, glasses, jewelry, etc;
Third party service providers: software tool providers, traffic providers, live streaming bases, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Manager Zhu
• Address:7th Floor, Lantian International, Intersection of Hongda Road and Dashan Road, Lanshan District, Linyi City, Shandong Province

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