2026 Guangzhou Design Week

Exhibition time: December 3-7, 2026

Exhibition location: Poly World Trade Center Expo Center, Guangzhou International Procurement Center, Haizhu International Convention and Exhibition Center

Exhibition direction: Design and material selection of new forms of contemporary living aesthetics

Visitor: More than 450000 professional visitors are expected to attend the exhibition

The exhibition area of the 2025 Guangzhou Design Week is 150000 square meters, gathering 1036 industry exhibitors and attracting over 402690 visitors.

Guangzhou Design Week - Home Design Exhibition was born in 2006 under the leadership of the Guangzhou Municipal People's Government. It was the first design week in China and has grown into a leading design industry event in Asia. It is also an international design business event endorsed and promoted globally by the United Nations International Federation of Interior Architects/Designers (IFI).

Guangzhou Design Week has set the annual theme as "Dear". This is a passionate continuation of 'together' and a declaration of return to the essence of design: now is an era that needs' dear '! Dear, "is not just a superficial declaration, but also a reflection and guidance that leads the design industry towards the future, driven by the background of the times and development needs.

Therefore, in the planning of exhibition and event content for Guangzhou Design Week - Home Design Exhibition, we adhere to the "dear" thinking and focus on the design and selection of different formats related to contemporary living aesthetics, such as "private residence, catering and hotel, cultural tourism and commercial", as well as the demand direction of "helping brands go global and linking the whole city of Guangzhou". We have formulated implementation strategies for "dear residence", "dear catering", "dear cultural tourism", "dear going global" and "dear Guangzhou".

The exhibition focuses on the design and material selection of new forms of contemporary living aesthetics, with a scale of 18 themed exhibition halls. More than 1000 leading brand manufacturers and institutions from over 20+countries around the world, covering design/cultural and creative/artistic/trendy/home/soft decoration/high-end/intelligent/material/outdoor/lifestyle fields, participate in the exhibition, covering the full supply chain and service chain of "exterior interior interior interior interior" required for the entire living space project.

The Guangzhou Design Week Home Design Exhibition has formed an exhibition pattern of "high-end design+material aesthetics looking at Poly Pavilion, soft decoration+life aesthetics looking at Guocai Pavilion, outdoor+luxury aesthetics looking at Haizhu Pavilion", gradually improving the construction of the exhibition platform of "full case material selection and full chain category all in Guangzhou Design Week", and building a one-stop business interaction platform for full case design material selection and product selection.

Exhibition area planning and scope of exhibits:

Looking at Poly Pavilion through High Definition and Material Aesthetics

The Guangzhou Poly World Trade Center Expo Center (Poly Hall) showcases high-end home furnishings, high-end doors and windows, kitchens and bathrooms, smart Feng Shui systems covering air conditioning/fresh air/heating/dust removal/water treatment/hot water solar/air energy, as well as concealed engineering related plumbing pipes/valves, electrical pipelines, floor/wall panels/door and window panels/ceiling base materials and technical services suitable for private homes and new commercial spaces; Products, technologies, and services related to whole house decoration, including various integrated customized products, wall decorations, coatings, doors, windows, sunshades, hardware, equipment, and solutions; And various new decoration and renovation materials and products applicable to indoor and outdoor decoration projects in buildings, including ceilings, floors, walls, acoustics, lighting, and electrical engineering.

Soft Decoration+Life Aesthetics: A Look at the National Exhibition Hall

The Guangzhou International Procurement Center (Guocaiguan) gathers smart lighting systems suitable for private homes and new commercial spaces, including smart homes, smart audio and video, smart home appliances, smart window decorations, smart security, smart lighting, various smart decorative lamps, functional lamps, lighting equipment, switch electrical appliances, etc; Various types of furniture, household utensils, curtains, fabrics, carpets, floral arrangements, plants, wall decorations, woven fabrics, spatial decorative artworks, etc. with guiding lifestyle as the core proposition; And various material/product supply chains applicable to "urban renewal" and "rural revitalization" cultural and business travel projects, including but not limited to: urban public art, urban public furniture facilities, amusement facilities, movable buildings, RV yachts, and local IP characteristic industry supply chains; Cultural and creative gifts include aesthetic household goods, living utensils, handicrafts, toys and stationery, electronic consumer goods, kitchen supplies, aromatherapy, clothing and tea culture, catering culture, China-Chic IP, etc; As well as trendy games, anime, esports, new media art, art and props, AR/VR, etc; And space/art/products/lighting/branding and trendy design related to contemporary living aesthetics.

Outdoor+Luxury Aesthetics View Haizhu Pavilion

Haizhu International Convention and Exhibition Center (Haizhu Hall) selects international imports, top domestic luxury home building materials brands, and lifestyle consumption brands related to high luxury living aesthetics for exhibition. It releases and displays new products, technologies, and services related to luxury home construction and living enjoyment, such as art luxury home furnishings, collection level design masterpieces, and luxury home butler systems suitable for luxury mansion spaces; And landscape materials, products, technologies, and services related to gardens and courtyards, including various outdoor furniture, garden wood/stone/iron/railings, water features, swimming pools, sculptural landscape stones, balcony customization, sunrooms, etc; Art that is suitable for the lifestyle of contemporary luxury homeowners

Sculpture, contemporary painting, antique furniture, high-end study treasures, jewelry design, high-end porcelain, intangible cultural heritage handicrafts and other high-end artworks and collectibles; Luxury lifestyle service providers such as private butler services, high-end health management, customized travel, and wine cellar management; Customized golf equipment, outdoor adventure gear, private yacht interior design, and other customized recreational and outdoor equipment.

Professional audience: expected to exceed 450000 by 2026

Owner category: Private and new commercial space owners, investors, real estate developers, hotel/club/catering management companies, commercial building owner management companies, government and public utility units, engineering general contractors, etc

Design category: Interior designers, architects, engineers, design buyers, etc

Channel categories: distributors, agents, professional buyers, etc

Media categories: radio and television, newspapers and magazines, websites, videos, new media, etc

Cultural and creative industries: people in the cultural, artistic, fashion, creative and other cultural and creative fields related to the design industry

The above data analysis is from the audience statistics of the 2025 Guangzhou Design Week exhibition, including the total number of visitors

459255 people were counted. It is expected that the number of visitors will exceed 450000 in 2026.

Exhibition consultation: Manager Chen, 13585576593

• Telephone:13585576593
• Contact:Manager Chen
• Mobile:13585576593
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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