The digital wave is sweeping across the globe, and the consumption structure is being reshaped. Chinese e-commerce has entered a critical period of transformation from "channel competition" to "ecological win-win". New business models such as live streaming e-commerce, private domain group buying, push to customer distribution, instant retail, stall direct procurement, and e-commerce customization continue to emerge, not only reshaping the consumer experience, but also becoming the core engine for activating internal circulation and breaking through market bottlenecks. This is not only a necessary path for enterprise transformation and upgrading, but also a golden window to seize the future track.

The core of this conference is "global integration and breakthrough growth", deeply integrating the five core channels of private domain, live streaming, customer promotion, platform procurement, and instant retail, to create a one-stop docking platform with full chain, strong resources, and ecology. We directly address the core pain points of difficult customer acquisition, low conversion, and slow growth for enterprises, and build a comprehensive ecosystem that deeply integrates "people goods site warehouse distribution". Here, dispersed traffic converges into a growing river, and hidden resources become real orders. It's not just about connectivity, but also about closed-loop - helping enterprises connect their growth links and lock in future initiative.

To assist enterprises in seizing industry transformation opportunities and promoting high-quality development of the e-commerce industry, this conference plans to have over 60000 square meters of exhibition space, gathering 1500 high-quality brand exhibitors from the entire industry chain, and inviting over 80000 professional channel partners to select and purchase products on site. Committed to building a panoramic, high-dimensional, and strongly connected e-commerce ecosystem hub - here, enterprises can not only efficiently link upstream and downstream core resources, quickly expand cooperation channels and enhance brand industry influence, crack the growth password in the new cycle, and accelerate the leapfrog growth of brand value and market performance.

core positioning
1、 Defining a new paradigm for e-commerce exhibitions with the concept of "global ecological closed-loop"
Different from traditional e-commerce exhibitions that are limited to a single channel and focus on display rather than landing, the core positioning of this year's "2026 Hangzhou Global E-commerce Ecological Expo" is "breaking channel barriers and building a growth loop". We focus on the "full lifecycle value of users", running from the front-end "human goods yard" to the back-end "warehouse allocation", making data the digital nerve driving the ecological cycle. Promote enterprises to move from "selling goods through a single channel" to "global ecological profitability". This is not only a resource aggregation, but also a full chain practical platform that runs through "precise customer acquisition - efficient conversion - user sedimentation - repurchase fission - scale efficiency improvement", achieving an essential leap from traffic to retention, from display to growth.

2、 Why enter the global e-commerce ecosystem now:
Public domain traffic is expensive and difficult to convert, private domain repurchase is weak and difficult to activate, source docking is inefficient, and distribution growth is stagnant - the internal competition of a single channel has pushed growth to the ceiling. Global e-commerce is the way to break through. It is not a simple superposition of channels, but rather an ecological synergy of "high repeat purchases in private domains, fast explosive orders in live streaming, strong promotion of customer fission, instant retail to promote conversion, and customized cost control through centralized procurement", creating a growth loop: attracting public domain traffic to private domains, accumulating long-term user resources, linking private domains for direct broadcasting, activating repeat purchases and deep trust
By converting users into Twitter followers, we can achieve social fission growth, consolidate procurement scale to feed back the supply chain, and continuously reduce costs and increase efficiency. Ultimately, enterprises will break free from dependence on a single path and build low-cost, high conversion, and sustainable global growth engines.

3、 Scale establishes influence, digital witnesses professionalism. ：
Inviting 1500 high-quality exhibitors and 80000 professional visitors to create an efficient global e-commerce event, with 600+e-commerce leading enterprise operators, 100+industry authoritative experts, and 500+mainstream e-commerce platforms providing system empowerment from strategy to implementation. With 100+top live broadcasts and linkage with 2000+industry media, the event is expected to create over 400 million brand exposures and help exhibitors increase their brand awareness and sales.

Food and Health:
Big health food, nutritional supplements, snack food, frozen food, beverages and alcoholic beverages, catering ingredients, landmark agricultural products, baby food, organic food, pre made dishes, fruit and vegetable snacks, etc

Life and Consumption:
Daily necessities, home textiles, clothing and bags, medical equipment, stationery and cultural creativity, fashion accessories, outdoor sports equipment, consumer electronics, smart homes, 3C digital, maternity and baby products, etc

Factory, brand merchants, supply chain services, dropshipping, OEM customization, direct procurement from the source

E-commerce platforms, MCN institutions, technical service providers, logistics warehousing, packaging design, e-commerce software, industrial parks and supporting services

Instant Retail Ecological Zone

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Peng Jie
• E-mail:754467231@qq.com
• QQ:754467231
• Address:No. 353 Benjing Avenue, Xiaoshan District, Hangzhou

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