Currently, the global digital economy is surging, and China's new development pattern of "dual circulation" continues to deepen. "Going global" has become an inevitable choice for Chinese brands seeking a second growth curve. In this era, choosing to hold the Expo in Hainan has extraordinary strategic significance. As a free trade port with Chinese characteristics, Hainan, with its policy system of "zero tariffs, low tax rates, and simple tax system", advantageous location adjacent to ASEAN, visa free policies for 59 countries, and international aviation hub status, naturally constitutes a "6-hour economic circle" radiating to the Asia Pacific region, providing an excellent springboard for enterprises to promote trade through development. Of particular significance is the formal implementation of the island wide customs operation in Hainan. The free trade port will achieve a new regulatory model of "opening up the first line, regulating the second line, and allowing freedom within the island", greatly promoting the free flow of factors such as trade, investment, and capital. This provides a "stress testing ground" and "policy innovation window" for Chinese brands to go global in full compliance with international rules.

It is precisely based on this historic opportunity that the CIIE has emerged, aiming to create a national level platform that integrates fruit display, trend release, supply chain docking, policy interpretation, and capital empowerment. Unlike the Canton Fair, which focuses on goods trade orders, and the Consumer Expo, which focuses on consumer goods, the Expo is committed to promoting the transition of Chinese brands from "product going global" to "brand going global". It places more emphasis on empowering the entire industry chain, covering multiple fields such as technology, manufacturing, consumption, and services to enhance brand value and build global operational capabilities.

The theme of this year's CIIE is "Service Brands Going Global, Sharing the Global Future". It will grandly open from October 20-22, 2026 at the Hainan International Convention and Exhibition Center (Halls 1-7), with an exhibition area of 90000 square meters. It is expected to attract 1000 exhibitors, including 120 domestic industry leaders, 20 overseas exhibitors, and over 900 companies from outside the province. At the same time, it will gather 6000-8000 purchasers, covering domestic key industry purchasers, international purchasers with the "the Belt and Road" and RCEP countries as the core, mainstream cross-border e-commerce platforms and various support service institutions, and is expected to attract 5000 professional visitors.

To fully realize the platform's functions, the Expo will carefully design six core sections, including core theme exhibition area, strategic empowerment exhibition area, innovation experience exhibition area, product/news release area, dynamic activity exhibition area, and conference forum area. These sectors will specifically cover multiple areas such as technology and manufacturing, consumption and lifestyle, services and digital ecology, high-end manufacturing and advanced equipment, cross-border supply chain and logistics, cultural IP and brand stories, forming a three-dimensional and immersive space for showcasing and connecting brand overseas ecology.

Future Travel and Low altitude Economy Pavilion: including intelligent travel exhibition area (green travel, new energy equipment), green energy exhibition area (charging equipment, energy storage equipment, energy conservation and emission reduction, photovoltaic products), and low altitude economy exhibition area (drones).
Cross border E-commerce Ecological Brand Pavilion: Cross border platform, cross-border comprehensive service provider, cross-border product source factory, cross-border supply chain, cross-border live streaming e-commerce supply chain, community supply chain.
Fashion Life and Big Health Hall: including Fashion Life Exhibition Area (Fashion Home, 3C Digital, Personal Care and Beauty, Smart Wear, Clothing and Luggage, Trendy Cultural and Creative Products, Outdoor Leisure, Automotive and Motorcycle Accessories, Hardware Tools, etc.), Big Health Exhibition Area (Import and Export of Medical Devices, Equipment, Health Equipment, Welfare Equipment, Health Products, etc.).
Provincial and municipal brand pavilions: exhibition areas for characteristic brand products, high-end manufacturing, digital technology, and intelligent robots in various provinces and cities across the country.
Key Brand Pavilion: International Brand Products, National Brand Products, Famous Trademark Products, Key Brand Products, etc.
Fashion Home Hall: Art Furniture and Original Design Home Furnishings, High end Soft Decoration Fabrics and Fabrics, Home Accessories and Art Ornaments, Environmentally friendly New Materials and Craftsmanship Home Furnishings.
Smart Home Decoration Hall: Whole house intelligent system solutions, smart home items, smart basic building materials and components, smart soft furnishings and customized home furnishings, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Lou Jianfeng
• Address:No. 258 Binhai Avenue, Xiuying District, Haikou City, Hainan Province

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