In order to thoroughly implement the important instructions of General Secretary Xi Jinping on tourism work, implement the requirements of the "Special Action Plan for Boosting Consumption" of the General Office of the Communist Party of China Central Committee and the General Office of the State Council, the "Several Measures for Further Cultivating New Growth Points and Prosperous Culture and Tourism Consumption" of the General Office of the State Council, and the "Implementation Plan for Enhancing the Adaptability of Consumer Goods Supply and Demand and Further Promoting Consumption" of six ministries and commissions including the Ministry of Culture and Tourism, and promote the cultural tourism industry to make good progress in the "15th Five Year Plan", our bureau will hold the 2026 Fourth Beijing International Cultural and Tourism Consumption Expo (CTCE) at the Beijing National Convention Center Phase II from June 12 (Friday) to 14 (Sunday).

The Beijing Cultural and Tourism Expo, with the theme of "New Products, New Scenarios, New Technologies, and New Business Forms," strengthens its radiation driving, resource allocation, and innovation leading role in the field of cultural and tourism consumption. It leads industrial upgrading with the upgrading of cultural and tourism consumption, and is committed to cross-border integration of culture, tourism, sports, technology, finance, commerce, and other fields, building a new ecology of integrated development of cultural, commercial, and sports exhibitions, and promoting precise matching between the supply of high-quality cultural and tourism products and the demand for high-quality consumption. The Beijing Cultural and Tourism Expo fully demonstrates the core values of "trend leadership+resource docking+transaction conversion" It has become an important platform for showcasing, exchanging and trading in the national and global cultural and tourism industry.
The previous exhibition covered an area of 20000 square meters, with participation from 22 countries and regions as well as nearly 20 provinces and cities. It received 103000 visitors in three days and achieved on-site sales of 211 million yuan. During this period, a series of promotional activities were held, including the 2025 Smart Cultural and Tourism Consumption Innovation Conference and Beijing Cultural and Tourism Consumption Assistance, which achieved significant results.
During the three-day 2026 Beijing Cultural and Tourism Expo, we will focus on multiple areas including inbound and outbound tourism, urban cultural and creative industries, digital tourism, scenic area equipment, silver hair health and wellness, cultural and tourism finance, outdoor camping, and characteristic neighborhoods. At the same time, multiple themed events will be held, including the 2026 China City Gift Innovation and Development Conference and the first China City Gift Competition, the 2026 Smart Cultural Tourism New Ecology Conference, the 2026 Cultural Tourism Financial Service Innovation and Development Summit, the 2026 Inbound Tourism Resource Matchmaking Conference, and the Beijing Inbound Tourism Service Negotiation Conference. At the same time, the Beijing International Tourism and Lifestyle Exhibition, hosted by Capital Exhibition (Group) Co., Ltd. and Hannover Milan Exhibition (Shanghai) Co., Ltd., will also be held in the same venue.

（1） Culture and Tourism International: embassies and consulates of various countries, tourism bureaus, relevant international tourism organizations, and tourism alliances; Related friendly cities, as well as travel agencies, hotels, scenic spots, cultural and tourism projects, cultural and creative products, etc.
（2） Cultural and Tourism China: Provincial and municipal cultural and tourism departments (bureaus), Beijing Tianjin Hebei Cultural and Tourism Association Development, cultural and tourism related enterprises in Hong Kong, Macao, and Taiwan, top 100 cultural and tourism companies, etc.
（3） Cultural and Tourism Beijing: Beijing's 16 District Cultural and Tourism Bureau, the Propaganda and Culture Department of the Economic Development Zone, Beijing's counterpart support and cooperation units, etc.
（4） Cultural and tourism resources
Theme tourism: inbound and outbound tourism, self driving tourism, study tour, award winning tourism, etc.
Tourism transportation: airlines, cruise ships, high-speed trains, subways, car rentals, etc.
Tourist destinations: scenic spots, tourist resorts, tourist leisure blocks, nighttime consumption gathering areas, ski resorts, camping sites, theme parks/amusement parks, characteristic towns, rural complexes, etc.
B2B tourism resource docking area: global resource suppliers, organizational structures, group travel agencies, ground agencies, customization companies, route planning, hotels and resorts, scenic spots, car rentals, visas, travel insurance, cruise ships, customization platforms, payment platforms, air tickets, etc.
（5） Cultural Tourism and Creative Industry
Cultural and Creative Industries: Museum Cultural and Creative Industries, Park and Scenic Area Cultural and Creative Industries, Beijing Gifts, City Gifts.
Cultural IP derivatives: film and television entertainment IP, animation IP cultural innovation, sports event IP, China-Chic national products, IP derivatives, etc.
Traditional handicrafts: time-honored intangible cultural heritage, tea ware and tea art, porcelain, silk, calligraphy, painting.
Creative daily necessities: stationery, home furnishings, clothing, bags, electronic products, holiday gifts, and other customized products for enterprises.
（6） Cultural and tourism equipment
Scenic area equipment: water and land transportation and sightseeing facilities in the scenic area; Public health facilities in scenic areas; Landscape lighting facilities in scenic areas; Scenic commercial/sports facilities; Scenic spots, internet celebrities, amusement facilities, etc.
Homestay equipment: mobile homes, starry sky rooms, spacecraft, wooden houses, pavilions, RVs, etc.
Amusement equipment: roller coasters, Ferris wheels, track racing cars, self controlled amusement equipment, dark riding, special film and television equipment, unpowered amusement equipment, water amusement equipment, inflatable amusement, jungle climbing, cute pet amusement park, etc
Planning and Design: Investment/Development/Operation/Management of Cultural and Tourism Projects; Brand project promotion, investment attraction, and cooperation display; Engineering packaging construction; Scenic area activity planning, hosting and operation, educational and training institutions, project exhibitions, etc.
（7） Digital Culture and Tourism
Smart tourism: ticketing management system, integrated analysis of tourism big data, self-service navigation, tourist warning, scenic area service system, etc.
Technology, Culture and Tourism: 5G, Artificial Intelligence, Internet of Things, Virtual Reality, Augmented Reality, Blockchain, etc.
Cultural and tourism performances: live performances, new product exhibitions, tourism performances, lantern shows, magic shows, performance companies, scenic light festivals, light shows, holographic projections, etc.
（8） Cultural and tourism finance: comprehensive and vertical cultural and tourism investment and financing groups, as well as banks, insurance and other institutions across the country.
（9） Sports: sports, sports events, sports equipment, sportswear, outdoor camping supplies, etc.
（10） Healthy Living: Traditional Chinese Medicine Health Service Institutions, Health Tourism Ecological Complex, Health Management Institutions and Products, Travel Medications, Traditional Chinese Medicine Health Preservation, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:010-84602883
• Fax:010-84382908
• Address:4A, Guozhan Business Center, No. Jia6 North Third Ring East Road, Chaoyang District, Beijing

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