When the crisp sound of balls hitting spreads from simple ball tables on the streets and alleys to smart ball rooms scattered throughout community office buildings; When this sport, once labeled as a "street entertainment", continues to give birth to million dollar international tournaments, the Chinese billiards industry is undergoing a magnificent transformation at an astonishing speed. The latest industry data outlines a clear growth curve: the market size will exceed 87 billion yuan in 2024, with an annual growth rate of over 20%, and is expected to approach the 200 billion yuan mark by 2030. A wave of industry sweeping the sports consumption market has already taken shape, with policy protection, event drainage, technological empowerment, and resonance with young consumer power. The Zhengzhou Billiards Exhibition on July 17, 2026 is becoming the core hub for gathering industry strength in this wave.

Policy competitions are driven by two wheels, and the enthusiasm for participation among the whole nation is high

The rise of the billiards industry is primarily attributed to the precise empowerment of top-level design. In recent years, at the national level, billiards has been included in the national fitness strategy and the development focus of the sports industry, encouraging social capital to participate in venue construction, promoting equipment intelligence innovation, and clearing policy barriers for industry development. Local governments have taken advantage of the situation and created a "manufacturing+sports" industry closed loop through the service concept of "enterprises have demand, governments have response", enabling regional industries to connect with the global market. This model of government enterprise resonance is being replicated and promoted in many parts of the country.

The explosive growth of sports IP has become the core catalyst for industry warming. From Chinese players winning top international tournaments sparking nationwide discussions, to the global competition of Chinese billiards with a million dollar prize pool attracting players from multiple countries to compete on the same stage, the star effect of high-end events continues to be released. More noteworthy is the gradual construction of a complete "amateur+professional" competition system, where both grassroots and professional athletes can find a platform to showcase themselves, and the standardized competition system promotes the professionalization process of the industry. The upcoming events in Zhengzhou will leverage the city's cultural and tourism resources to achieve a deep integration of "events+consumption", allowing the commercial value of billiards to constantly break through boundaries.

As the largest and highest standard professional billiards exhibition north of the Yangtze River, the Zhengzhou Billiards Exhibition on August 17, 2026, with the theme of "Gathering Central Plains, Trading Nationwide, and Reaching the World", will be grandly held from August 15-17, 2026 at the W1-W4 Hall of Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone). At the same time, the exhibition launched the second National Billiards Industry Chain Development Conference, and 16 high-level professional activities directly hit the industry pain points, covering hot topics such as the profit model of smart houses, the expansion of sinking markets, cross-border e-commerce compliance, and the "the Belt and Road" cross-border procurement docking conference directed to connect overseas buyer resources, paving the way for the internationalization of the industry.

Young consumer groups reshape the market, with social attributes becoming the core attraction

The young group aged 18-30 is becoming the backbone of the billiards industry's transformation. Data shows that this group accounts for nearly 60%, with white-collar workers and college students forming the main consumers. They give billiards a new value connotation: sports are no longer simply technical competitions, but a lifestyle that combines leisure and entertainment with light socializing. In urban communities and office buildings, 24-hour billiards spaces can be seen everywhere, with young people sitting in groups of three or five around the table, completing social interactions through hitting and sparring. The proportion of single consumption time exceeding two hours is over 70%.

The reconstruction of consumer scenarios promotes the upgrading of industry forms. Traditional billiards clubs deeply cultivate the circle of senior enthusiasts, focusing on professionalism and circle culture; Emerging commercial ball clubs attract young customers with diverse services; The self-service billiards room, with its high cost-effectiveness and convenience, has become a new social landmark in the community. The affordable unit price and convenient digital experience have completely freed billiards from the label of "high-end entertainment" and made it an accessible daily choice for everyone. This diversified scene layout enables billiards consumption to cover all needs from professional competition to daily social interaction, forming a strong market stickiness.

The Zhengzhou Billiards Exhibition on July 14th, 2026 accurately grasps the trend of young consumption and sets up a cross-border integration experience area, presenting innovative formats of billiards+trendy play, billiards+tea drinks, and billiards+e-sports, in line with the consumption needs of Generation Z who prioritize "light socializing and heavy experience". The magnificent exhibition area of 42000 square meters will gather more than 300 exhibiting companies and over a thousand billiards brands. The exhibits cover the entire industry chain resources from professional tables and customized golf clubs to venue supporting facilities and themed cultural and creative industries. 50000 professional buyers will gather from across the country, realizing the core value of "one-stop procurement+precise docking".

Technology empowers to overturn tradition, smart ball rooms open up a new chapter in the industry

Technological innovation is reshaping the underlying logic of the billiards industry. The "AI+Internet plus+All house Intelligent Control" mode has realized the leap from tool upgrading to ecological reconstruction of the industry. Through the Internet of Things technology, stores can be unattended 24 hours a day, and operators can remotely control equipment, significantly reducing operating costs; The big data engine analyzes passenger flow and revenue data in real-time, providing scientific support for business decisions and effectively improving floor area efficiency. By 2025, the number of billiards stores in China has exceeded 530000, with the intelligent self-service mode rapidly expanding due to its low threshold advantage, becoming a new trend in the industry.

The deep application of AI technology enables a qualitative leap in sports experience. AI referees accurately determine scores and violations to ensure fair competition; AI coaches use image capture to analyze hitting movements and provide personalized training plans, allowing amateur players to enjoy professional guidance; The intelligent editing function automatically captures highlights and generates short videos for social dissemination, forming a virtuous cycle of "movement sharing drainage". More than 60% of consumers have expressed a clear willingness to try the smart billiards experience, confirming the market potential of the integration of technology and sports.

The Zhengzhou Billiards Exhibition on July 14th, 2026 will focus on technology empowerment and establish an intelligent equipment innovation zone to showcase cutting-edge products such as intelligent tables equipped with AI trajectory tracking systems and technology clubs with built-in sensors. Visitors can immerse themselves in intelligent functions such as 3D motion trajectory analysis and shot heat map generation. The exhibition also gathers digital services such as unmanned solutions, intelligent scoring systems, and equipment sharing platforms, comprehensively showcasing the cutting-edge trend of the integration of the billiards industry and the digital economy, and providing intuitive technical upgrade references for practitioners. In addition, the combination of China-Chic aesthetics and industrial innovation has become another major feature of the exhibition. Customized equipment incorporating traditional patterns and calligraphy elements will be intensively unveiled, transforming billiards equipment from a sports tool into a cultural carrier, in line with the trend aesthetic of young groups.

Upgrading the industrial chain breaks the deadlock, anchoring sustainable development for the future

The explosive growth of the market sends a strong upgrade signal to the upstream industrial chain. In the manufacturing of core equipment for billiards, some high-end raw materials still rely on imports, and the added value of exported products needs to be improved, exposing the shortcomings of high-end manufacturing and new material research and development. By integrating upstream and downstream resources, achieving a full chain layout from equipment manufacturing to event hosting has become a breakthrough strategy for some regions. In the future, promoting the greening and high-end of the industrial chain, breaking through the bottleneck of core material technology, will be the key to enhancing the international competitiveness of domestic billiards brands.

The rapid development of the industry is also accompanied by growing pains. The uneven level of coaches and insufficient standardization of services have become shortcomings that constrain the high-quality development of the industry, and it is urgent to establish a sound industry training and certification system. Some emerging business models have problems such as untimely equipment maintenance and lack of environmental management, which affect consumer experience. The industry urgently needs the output and promotion of standardized operation systems.

On July 14th, 2026, Zhengzhou Billiards Exhibition accurately matched the upgrading needs of the industrial chain, set up an industrial chain supply chain exhibition area, and concentrated on displaying core raw materials such as environmentally friendly degradable Tenni and high-end carbon fiber, creating a procurement platform of "source direct procurement, cost reduction and efficiency improvement". Relying on the location advantages of Zhengzhou's "Mi" shaped high-speed railway hub and 2-hour aviation economic circle, the exhibition has built a precise marketing matrix covering six provinces in central China and radiating across the country, connecting hundreds of millions of consumer groups and providing important support for enterprises to seize the benefits of sinking markets. The promotional matrix with over 70 million traffic will help participating brands expand their influence and achieve a leap from regional layout to national expansion.

Standing at a new starting point of a billion dollar market, the future of China's billiards industry is full of imagination. The policy dividends continue to be released, the competition system is becoming increasingly perfect, and the deep integration of technology and social interaction is constantly expanding the boundaries of the industry. From its stunning debut in the first edition to a comprehensive upgrade in the second edition, the Zhengzhou Billiards Exhibition has achieved a fourfold increase in exhibition area and has become one of the three major professional billiards exhibitions in China, becoming an important window for observing the "new quality productivity" of the industry. When billiards truly integrates into the wave of national fitness, becoming a lifestyle that combines competitive charm, social value, and technological experience, the 200 billion market goal will no longer be the end point. This industry event, which gathers resources from the entire industry chain, is injecting inexhaustible momentum into the intelligent, fashionable, and globalized development of China's billiards industry with the strategic wisdom of "whoever gains the Central Plains wins the world". We look forward to working with all practitioners to reach a golden development agreement.

👉 Exhibition time: August 15-17, 2026

📞 Hotline: 400 894 0002/182 0125 4007

📍 Exhibition Location: W1-W4 Halls, Zhongyuan International Convention and Exhibition Center (Airport Zone)

Billiards, pool table, pool cue, table tennis, spectator sofa, pool carpet

• Company:Beijing Qixing Exhibition Co., Ltd
• Telephone:4008940002
• Contact:And sir
• Mobile:18201254007
• E-mail:2589137558@qq.com
• Address:Zhengzhou Airport Zone, Henan Province

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