As the largest production province and logistics base of China's food industry, Shandong has formed a leading industrial advantage, especially in the field of processed foods. And Weifang is the top choice for Shandong's processed food industry. Weifang has formed a conditioning industry cluster centered around Zhucheng, Linqu, and Anqiu. This expo is based in Weifang, building a strong location network of the "three hour economic circle" and radiating to the entire North China, Central China, Beijing Tianjin, Northeast and Northwest regions, effectively connecting the vast market north of the Yangtze River. This strategic layout not only attracts a large number of high-quality manufacturers, but is also expected to gather around 50000 professional distributors and catering visitors from all over the country, fully leveraging Weifang's hub role in resource coordination, market linkage, and channel expansion, providing an efficient platform for exhibitors to participate in one exhibition and reach all areas, fully demonstrating its hardcore influence in the food industry pattern in northern China.
Freeze Cube has been deeply involved in the field of frozen food for 18 years, and its core platform, the "China Frozen and Refrigerated Food Expo," has been recognized as the "number one exhibition in the frozen food industry chain. In 2025, Freeze Cube reached a strategic cooperation agreement with Shanghai Bohua International Exhibition Co., Ltd. Resources and expertise complement each other perfectly, and brands and platforms form strong alliances; This expo is a brand new masterpiece nurtured from this high starting point. We will definitely build it into a grand, professional, authoritative, association linked, and transaction oriented feast, setting a new milestone for the development of the frozen prepared food and hot pot ingredients industry.

Weifang advantages
1. Strong industrial foundation
Industrial Cluster: Weifang's processed food industry is a "joint fleet" composed of multiple county-level industrial clusters with clear positioning, distinctive characteristics, and strong strength, forming a strong synergistic effect and scale advantage.
(Zhucheng: the capital of Chinese pre made dishes and frozen condiments; Anqiu: the international standard "central kitchen"; Fangzi District and Hanting District: the highland of diversification and supporting facilities)
Complete industrial chain:
Upstream: Large scale and standardized raw material base (relying on Weifang's advantages as an important national agricultural product production base)
Midstream: A deep processing hub empowered by technology (including national research platforms such as Weifang Food Science and Processing Technology Research Institute)
Downstream: Seamless cold chain logistics and channel network (an important logistics hub in northern China with a developed cold chain logistics system, quickly radiating to markets in North China, Central China, Northeast China, Northwest China, and even the whole country)

2. Abundant agricultural product resources and food processing capabilities
Weifang and its surrounding areas provide sufficient raw material supply for the production of hot pot ingredients, and the number of key agricultural leading enterprises ranks first in Shandong. On this basis, Weifang has developed a powerful food processing system that covers livestock meat, poultry meat, aquatic products, deep processing of fruits and vegetables, hot pot base materials, and seasonings.

3. Transportation hub status
There are multiple expressways intersecting within the territory, including Qingyin, Qinglan, Rongwu, etc. The Jiaoji Railway and Jiqing High speed Railway run through the east and west. It only takes 1 hour from Weifang to Jinan, and about 3 hours to Beijing. Convenient transportation is beneficial for exhibitors and professional visitors from all over the country to arrive.

4. Radiating the vast northern market
From the perspective of radiation range, the Expo is based in Shandong and can not only cover 16 cities within Shandong Province, but also effectively attract professional visitors from surrounding provinces and cities such as Hebei, Beijing, Henan, Jiangsu, and Anhui.

5. A huge local consumer market
Shandong, as a major province in catering consumption, saw a year-on-year increase of 7.7% in catering revenue in 2024, which is 2.4 percentage points higher than the national growth rate. This provides abundant buyer resources and business opportunities for the expo.

Exhibition Highlights
Large scale, creating a grand event for the entire industry chain of frozen conditioning products
The overall scale of this exhibition has reached a new high, with breakthrough growth in exhibition area, number of participating companies, and number of professional visitors. It gathers national hot pot ingredient industry chain brand enterprises on site, creating a one-stop procurement and communication platform, fully demonstrating its position and strong agglomeration effect in the hot pot ingredient industry.

Professional orientation, leading deep dialogue in the industry
Focusing on the forefront trends and technological innovations in the industry, multiple summit forums and technical seminars are specially held on site, inviting authoritative experts and leaders of leading enterprises to deeply analyze market trends and innovative development.

Authoritative hosting, forging quality and reputation guarantee
Jointly organized by national level industry authoritative institutions, relying on their profound industry resources and credibility, strict review and control are carried out on the qualifications of participating enterprises, the quality of exhibits, and the content of activities. This not only greatly enhances the overall quality and standardization of the exhibition, but also provides an authoritative and reliable cooperation platform for all parties attending.

Business associations form groups to gather industrial synergy
We have received strong support from dozens of key provincial and municipal associations in the fields of catering, frozen food, and distribution at home and abroad, and organized large-scale participation of high-quality member units in groups. These powerful associations will inject strong momentum into the exhibition.

Significant effectiveness, facilitating precise buying and selling transactions
Relying on precise customer matching and high concentration of industry resources gathering, multiple one-on-one matchmaking meetings and high-quality product promotion events were held on site, fully demonstrating the strong effectiveness and commercial value of the exhibition as the "main channel for industry transactions".

Expand brand awareness and influence through all media dissemination
Integrate traditional media, industry vertical websites, mainstream video platforms, social media, and overseas channels to build a 360 degree three-dimensional communication matrix covering pre exhibition, during exhibition, and post exhibition. Through various forms such as special reports, branding, exclusive interviews, exhibitor recommendations, and live broadcasts, we provide comprehensive coverage
Frequent exposure of participating brands greatly enhances the industry awareness and public influence of enterprises and brands.

Concurrent Events
Creating categories, adjusting structures, and gathering scenarios
China Hotpot Ingredients Industry Supply Chain Innovation Conference
The hotpot ingredient industry is undergoing a critical transformation period from a growth in "quantity" to a leap in "quality". Faced with consumption upgrading, channel fission, and intensified competition, the core competitiveness of the industry in the future lies in the precision of product innovation, the health of customer structure, and the breadth of consumption scenarios. Based on this, the conference focused on category innovation (trend and raw material application/taste and process innovation/new product release, etc.), channel structure optimization (B2B/new retail/regional dealer conference/emerging B-end), and new consumption scenarios (single person hot pot/outdoor camping hot pot/Spicy Hot Pot/Guandong cooking/Chuanchuanxiang/family Kwai, etc.).
China Frozen Food Shipping Conference
Driven by the increasingly sophisticated global cold chain logistics and the global popularity of Chinese cuisine culture, Chinese frozen food is ushering in a golden age of "going global", with unlimited potential for "Chinese flavor" on the world's dining tables. However, the road to going global presents both opportunities and challenges. This conference was born in response to the trend, bringing together global buyers, logistics experts, brand marketing masters, and successful overseas enterprises to jointly break through the situation and pave a clear, stable, and efficient global path for Chinese frozen food enterprises.

China Catering Industry North South Integration Development Forum
The forum, with the theme of "breaking through barriers and integrating flavors to connect the north and south", gathers renowned culinary experts and industry experts from Guangdong, Sichuan, Hunan, Henan, Shandong, and other regions to deeply explore the intersection and collision of northern and southern ingredients, techniques, flavors, and business concepts. The forum aims to break the inherent boundaries of regional catering and explore the development path of China's catering industry through North South integration and innovation in the context of consumption upgrading, opening up new increments.

China Breakfast Industry Conference on New Products, Strong Supply, and Breaking Scenarios
New Product Theory: Reshaping the Value System of Breakfast Products, Promoting the Upgrade of Breakfast from "Full" to "Good" and "Clever";
Strong Chain Theory: Building an efficient and resilient supply chain, focusing on connecting the "Ren Du Er Mai" of the breakfast industry, ensuring quality and efficiency from the source to the end;
Breakthrough Theory: Breaking through the boundaries of breakfast consumption scenarios and exploring a revenue growth model for all time periods and channels: Chain breaking, integration of "meal+drink", and expansion of all channels (social breakfast+hotel breakfast).

China Group Meal Overseas Conference: Global Flavor Chain
In order to assist Chinese group meal enterprises in addressing challenges such as standardization, food safety control, cost optimization, and service innovation in going global, this conference focuses on core issues such as policy paths, group meal going global, and enterprise practices, jointly shaping a new pattern of high-quality development for group meal going global.

Professional audience group
/Visiting group/
China Food News Frozen and Refrigerated Food Research Institute and its eight subordinate branches: East China Branch/Central China Branch/North China Branch/Northeast Branch/South China Branch/Southwest Branch/Northwest Branch/Beijing Tianjin Inner Mongolia Branch brought a large number of distributor resources, catering customer resources, and e-commerce platform resources to the site for exchange, observation, and procurement.
Regional characteristic visiting groups include Sichuan Chongqing Spicy Pot, Chaoshan Beef Pot, Copper Pot Braised Lamb, Yunnan Mushroom Soup Pot, Guizhou Sour Soup Pot, etc.

/Catering chain/supermarket category/
Haidilao, Chongqing Liuyishou Hot Pot, Banu Maodu Hot Pot, Yang Guofu, Zhang Liang Spicy Hot Pot, Xiabu Xiabu, Xiaofeiyang, Yonghui Supermarket, Carrefour, Hema Xiansheng, RT Mart, CR Vanguard

/E-commerce, club platforms//group meal brands/
JD Home, Tmall Supermarket, Duoduo Maicai, Dingdong Maicai, Zhongkuai Catering, Qianxihe, Chaoyixing, Jinfeng Catering Group, McKindi Group, Zhongtian Yuanda PANDORA、 Farmer's Choice

Hotpot base and seasoning/prepared food/barbecue ingredients/central kitchen and stir fry robots/specialty ingredients/seafood meat/pre made ingredients/group meals/frozen food/frozen fruits and vegetables/halal food/cold chain logistics and equipment/chain franchising/raw materials and ingredients/food machinery/packaging materials

Part of long-term cooperative enterprises
Anjing, Shenglong Industry, Haibawang, Huifa Food, Guoquan Food Hui, Jiashibo, Fuchunyuan, Qihui, Haixin, Pengpeng Food, Yuanxiang, Hongjin, Jiujiajiu, Shuanghui, Sailor Food, Fuxinxiang, Liujixiong, Leyaoju, Zhenhe Daofu, Guixianguan, Xingwei Food, Jinyixing Food, Zhaixing Ji, Yuxuan Co., Ltd., Saimu, Zhengshi Food, Jinrongtai, Yongda Food, Macau Doulao, Wanlai Marugo, Dinglongyi, Haiwenming, Shunyang Food, Wanzi, Xiangyou Food, Wanzhuang, Huamei Wanbang Group, Shuangjun Food, Yongyuan Yuan Food, Mengyang, Wenchang, Heyi Muxian, Xin Jixiang Group, Yongren Machinery Technology, Yingbo Machinery, Kaixing Machinery, Jixiang Food Machinery, Yongtongxiang Food Machinery, Deli Machinery, Jinxiang, Tongli Machinery, Gedele Machinery (Above in no particular order)

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Shen Lan
• E-mail:1575340377@qq.com
• QQ:1575340377
• Address:14th Floor, Building A, Kelly International Center, Zhongxing South Road, Zhengdong New District, Zhengzhou City

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