Since its introduction to China in 2010, PLF Global Private Brand Products Asia Exhibition has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Along with the Global Private Brand Products Americas Exhibition (Chicago) and the Global Private Brand Products Europe Exhibition (Amsterdam), it is known as one of the three major private brand series exhibitions in the world.
The current global economy has entered a geo economic stage, and the Chinese retail market has also shifted from high-speed growth to slowing growth. Since 2023, the Chinese retail market has basically transformed from an incremental market to a stock market, and the phenomenon of industry competition is very obvious. Most companies' growth comes from the increase in the number of customers, rather than the business growth of existing customers. In this competition in the stock market, there will inevitably be some companies taking advantage of the situation to rise, while others will gradually be eroded by their original market share, and even exit the market. This will be a business model competition that evolves from factors such as product cost-effectiveness, turnover efficiency, and technological progress. In the retail markets of Japan and Europe and America, which have also experienced similar stages of economic development, we can see that low prices Private brands and technology were the three main reasons for the rapid rise of retail enterprises during that stage.
For over a decade, PLF Global Private Brand Products Asia Exhibition has been committed to providing a high-quality trading platform for both suppliers and retailers. It has helped more than 5000 domestic factories successfully establish direct cooperation with overseas retailers, entering the retail channel through cooperation models such as direct procurement, customization, co branding, and export, and enjoying the dividends of the rapid development period of private brands. The 19th PLF Exhibition covers a total area of nearly 60000 square meters, with over 1000 global exhibitors showcasing their products in various categories such as home daily use, personal care and cleaning, fresh food, pre made food, baked goods, daily necessities, leisure food, candy and chocolate, alcohol and beverage blending, nutrition and health care, pet supplies, etc. Dozens of events will be organized, inviting major retail enterprises from China and abroad to visit, share, learn, and exchange at PLF, making it an annual industry feast in the Chinese retail market!

Personal care: nursing supplies/epidemic prevention supplies/personal cleaning/maternal and child products
Home daily use: kitchen utensils/home needle spinning/storage and organization/household paper/disposable items/bathroom drying/furniture supplies/household cleaning/sports toys/pet supplies/small appliances
Livelihood ingredients: rice, flour, grain and oil/seasonings/convenience foods/dried goods from the north and south
Fresh ingredients: fruits/vegetables/meat and poultry/eggs/seafood/soy milk/frozen products/pre made/baked fresh food
Leisure food: Meat in jerky/preserved fruits and vegetables/nuts in fruits and vegetables/leisure seafood/puffed food cakes in pastries/alcoholic beverages/mixed drinks/sugar jelly/holiday foods
Nutrition and Health Care/Maternal and Child Food/Pet Food
Brand IP Pavilion: Famous Brands/Emerging Brands/Regional Brands/Time honored Brands/IP Authorization

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Mr. Fang
• E-mail:3259952226@qq.com
• QQ:3259952226
• Address:No. 439 Jinglian Road, Minhang District, Shanghai

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