The 2nd China (Zhengzhou) International Billiards Industry Expo 2026

The 2nd China (Zhengzhou) International Billiards Industry Expo

The 2nd National Billiards Industry Chain Development Conference

Date: August 15-17, 2026

Exhibition Hall: W1-W4, Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone)

Theme: Gathering Central Plains, Trading Across the Country, and Reaching the World

Scale: 42000 square meters (four exhibition halls)

Exhibitors: 300+

Audience: 50000+

Forum: 16+

Organizer: Zhengzhou Xinshang Exhibition Co., Ltd

Contact: 4oo 894 ooo2/192 1178 9998

The transformation and breakthrough of the billiard industry under the billion dollar blue ocean:

Once upon a time, billiards was a leisure symbol on the streets and alleys, but now it has transformed into a billion dollar industry empowered by policies and driven by technology. At present, the Chinese billiards industry is experiencing a dual leap in scale and quality, and is expected to continue expanding in diversified tracks in the future.

-The industry is showing a vigorous growth trend. In 2024, the size of China's billiards market will reach 87.2 billion yuan, with over 210 million enthusiasts and 55400 registered enterprises, maintaining double-digit year-on-year growth rates. On the consumer side, Generation Z has become the main force, with 68% of consumers being young people aged 18-35. They pursue a composite experience of "sports+social", driving the rapid rise of self-service pool halls. The 24-hour unmanned self-service mode, with its advantages of low cost and high convenience, has seen explosive growth in the number of stores for several consecutive years. Brands such as Xiaotie Self service Billiards have established nearly 6000 stores. At the same time, traditional billiard rooms are accelerating their transformation, enhancing their competitiveness through semi self-service and scene integration. Shopping malls are also making billiard halls an important business model to attract young customers.

-Policies and technology inject strong momentum into future development. The General Administration of Sport of China has included billiards in the national fitness system, and the "15th Five Year Plan" clearly promotes the coverage of billiards facilities in public sports venues to increase to 65%. Technology empowerment has become a core trend, and technologies such as intelligent ball tables, AI referees, and VR remote battles are gradually becoming popular, which not only reduces operating costs but also enriches the consumer experience. In terms of the industrial chain, domestic substitution is accelerating, with brands such as Star and Qiao occupying a dominant position in the high-end market. The localization rate of carbon fiber golf clubs has significantly increased, and the chain rate is expected to rise to 37% by 2030. The sinking market and internationalization have become new growth points, and the growth rate of county-level ball rooms is rapid. Chinese billiards competitions have expanded to Southeast Asia. Despite facing challenges such as homogeneous competition and cost pressure, the billiards industry has broad prospects in the future driven by policy dividends, consumption upgrading, and technological innovation. It is expected that by 2030, the market size will exceed 192 billion yuan, moving from a single leisure sport to a large-scale, intelligent, and international industrial ecosystem.

The full dimensional exhibition value of the 2026 Zhengzhou Billiards Exhibition:

On the golden track of the billiard industry moving towards a scale of billions, the 2026 Second China (Zhengzhou) International Billiards Industry Expo has become a core hub for enterprises to seize the market and upgrade their development. This industry event, based in the Central Plains and radiating across the country, has created a full chain empowerment platform for participating enterprises, integrating trade docking, technological innovation, and brand upgrading, with multiple core advantages such as location, industry, and resources. Its unique value is reflected in multiple dimensions.

-The advantage of being a regional hub unlocks a comprehensive market channel. As a national central city, Zhengzhou has built a transportation network with a "meter" shaped high-speed rail network and aviation hub that radiates 450 million people within 2 hours, allowing enterprises to easily connect key markets such as North China, Central China, and Northwest China, especially filling the gap of professional billiards exhibitions north of the Yangtze River. With the Central Plains as the core, surrounding provinces such as Henan, Shandong, and Hubei have formed a consumer circle of over 10 billion yuan, with more than 3000 local billiards clubs and massive sinking market demand, providing precise incremental space for exhibitors to reach and achieve efficient expansion of "one place exhibition, nationwide layout".

-Aggregate full chain resources and build precise docking scenarios. The exhibition covers an area of 42000 square meters and gathers over 300 exhibiting companies and 50000 professional buyers, covering the entire industry chain of products such as billiard tables, clubs, table tennis, and smart devices. The core resources from upstream equipment manufacturing to downstream venue operation are highly concentrated here. The organizing committee has invited precise buyers such as distributors, club owners, and event operators from 31 provinces and cities across the country through forms such as "one-on-one negotiation meetings" and "supply and demand matching meetings". The on-site transactions at the first exhibition exceeded 20 million yuan, and the satisfaction rate exceeded 90%, confirming its strong strength in commercial transformation. Whether seeking channel cooperation, purchasing high-quality supply chains, or expanding end customers, enterprises can achieve efficient matching here.

-Empowering industrial ecology and seizing opportunities for innovative development. The five major professional forums held at the same time focus on core issues such as equipment innovation, event IP monetization, and club operation. More than 50% of the agenda includes case analysis and practical workshops, providing cutting-edge industry insights and practical solutions for enterprises. The exhibition focused on the display of innovative achievements such as intelligent ball tables, AI sparring, unattended solutions, and the release of the trend of integration of China-Chic and billiard equipment, helping enterprises grasp the direction of technological innovation and consumption upgrading. In addition, the deep participation of local Lankao accessory industry cluster in Henan and Baoding golf club production base and other industrial belt resources has built an integrated cooperation platform for enterprises, accelerating product iteration and model innovation.

-Multi dimensional brand exposure, gaining authoritative endorsement effect. Dozens of mainstream media, such as CCTV, Henan Daily, and new media, such as Tiktok and Xiaohongshu, form a publicity matrix, which is expected to achieve 70 million+traffic coverage. With customized publicity, such as live broadcast of the opening ceremony and exclusive interviews with enterprises, brand influence will reach inside and outside the industry precisely. As one of the three major professional billiards exhibitions in China, the exhibition has received support from relevant functional units, and participating companies can receive official brand endorsement, significantly enhancing industry recognition and market credibility. For international brands, this is an important window to tap into the Chinese market; For local enterprises, it is a high-quality springboard to reach the whole country and connect with the world.

-In the wave of large-scale, intelligent, and international development in the billiards industry, the 2026 Zhengzhou Billiards Exhibition, with its irreplaceable comprehensive advantages, has become a key opportunity for enterprises to break through growth bottlenecks and build core competitiveness. Whether it is deepening the domestic market or expanding its global presence, this industry event will inject strong momentum into enterprises, helping them to steadily move forward in the billion dollar blue ocean.

National Billiards Industry Chain Development Conference:

Core advantages of the conference:

1. Full chain aggregation advantage: covering the complete industrial chain of upstream raw material/equipment manufacturing, midstream circulation and sales, downstream venue operation/event services, and supporting media/training for billiards, gathering 300+enterprises, 1000+brands, and 50000+professional buyers to achieve precise supply-demand matching.

2. Regional radiation advantage: Based on the Zhengzhou Zhongyuan hub, linking the Yangtze River Delta and Pearl River Delta exhibitions to form a national layout, relying on the central transportation network to radiate to six provinces and the national market, seizing the growth dividends of the sinking market.

3. Immersive Experience Advantage: Set up four exhibition areas of 42000 square meters, covering intelligent equipment, Chinese style cultural and creative products, and other characteristic products. Through interactive scenes such as AI training systems and VR simulations, innovative products can be touched and felt.

4. Professional ecological advantages: Supporting 16+cutting-edge forums, focusing on core topics such as equipment innovation, AI applications, and refined operation of ball rooms, integrating multi-dimensional resources such as policies, technology, and talent.

The value of hosting the conference:

1. Industry Empowerment Value: Build an integrated platform of "display+transaction+communication", reduce marketing and procurement costs for both supply and demand sides, help domestic equipment brands expand market share, and promote the landing of technologies such as intelligent equipment and environmentally friendly materials.

2. Business conversion value: Through targeted business matching and global procurement matchmaking meetings, large order signings have been facilitated. In the previous edition, cooperation in bulk procurement of event level equipment has been achieved, locking in investment and sales opportunities for enterprises in the second half of the year.

3. Industry normative value: Collaborate with industry regulatory authorities and business associations to interpret policy standards, address pain points such as uneven quality and insufficient standardization among small and medium-sized manufacturers, and promote the upgrading of the industry from traditional manufacturing to a composite ecosystem of "sports+entertainment+technology".

4. Market leading value: Predict the trend of chain operation in the sinking market and cross-border integration of "billiards+culture and tourism", release insights into the needs of young consumer groups, and provide strategic layout references for practitioners during the "15th Five Year Plan" period.

5. International docking value: Relying on China's advantage of over 70% of global billiards equipment production capacity, building international communication bridges, helping enterprises expand their export markets in Europe, America, the Middle East, and Southeast Asia, and exporting Chinese industrial standards.

Billiards table, billiard club, table tennis, observation sofa, billiard lamp, billiard carpet

• Company:Zhengzhou Xinshang Exhibition Co., Ltd
• Telephone:19211789998
• Contact:And sir
• Mobile:19211789998
• E-mail:2589137558@qq.com
• Address:Zhengzhou City, Henan Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870