The Billiards Professional Exhibition will be held as scheduled in August, creating the only large-scale billiards event with exhibition value north of the Yangtze River, and will be held regularly in Zhengzhou;

The 2nd China (Zhengzhou) International Billiards Industry Expo on April 17th, 2026

The 2nd China (Zhengzhou) International Billiards Industry Expo

The 2nd National Billiards Industry Chain Development Conference

Date: August 15-17, 2026

Exhibition Hall: W1-W4, Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone)

Theme: Gathering Central Plains, Trading Across the Country, and Reaching the World

Area: Four pavilions linked, 42000 square meters

Exhibitors: 300+

Audience: 50000+people

Organizer: New Business Exhibition/Enterprise Promotion Exhibition

Exhibition: 400 894 0002/182 0125 4007

-When Chinese billiards knocks on the door of the Olympics, when intelligent technology reshapes the industrial ecology, and when the billion dollar market dividend accelerates in the Central Plains, an annual grand event belonging to the Chinese billiards industry is about to arrive as scheduled. On August 15-17, 2026, the 14th China (Zhengzhou) International Billiards Industry Expo and the 2nd National Billiards Industry Chain Development Conference will grandly kick off at Hall W1-W4 of Zhengzhou Zhongyuan International Convention and Exhibition Center. The 42000 square meter four hall linkage scale, 300+industry benchmark enterprises, and 50000+precise professional visitors, this large-scale billiards event with exhibition value north of the Yangtze River, will focus on the core theme of "Gathering Central Plains, Trading Across the Country, and Reaching the World", creating a platform for commercial docking, technical exchange, and cultural dissemination that runs through the entire industry chain, injecting surging momentum into the industry.

-Zhengzhou, as a national central city and a "rice shaped" high-speed rail hub, has a leading three-dimensional transportation network in Asia - a 2-hour aviation economic circle covering 90% of major cities in China, high-speed rail connecting 7 provincial capitals in 3 hours, and direct flights from Xinzheng Airport to 50 countries around the world, building an efficient and convenient commercial channel for exhibitors and buyers. Relying on the 180 million population base of the Central Plains urban agglomeration, the 14th Zhengzhou Billiards Exhibition can radiate 530 million consumer groups in six provinces in central China, and can also link with the vast market north of the Yangtze River, forming a unique advantage of "direct connection between production areas and buyers, and core radiation throughout the region". Compared to other first tier cities, Zhengzhou can reduce costs by more than 30% in terms of venue, manpower, logistics, and other aspects, allowing enterprises to leverage national business with high cost-effectiveness and become an irreplaceable "golden entrance" to the northern billiards market. The successful holding of the first 14th Zhengzhou Billiards Exhibition has confirmed the industrial attractiveness of Zhengzhou: 101 participating companies attracted nearly 13000 buyers, with on-site transaction volume exceeding 20 million yuan and satisfaction reaching 90%, laying a solid foundation for the comprehensive upgrade of the second Zhengzhou Billiards Exhibition.

-This year's exhibition aims to build core competitiveness through the layout of the entire industry chain. The 42000 square meter exhibition area is divided into four core sections, achieving full coverage from upstream manufacturing to downstream services. The high-end equipment exhibition area will gather industry leaders and brands, showcasing cutting-edge products such as intelligent ball tables equipped with AI referee systems, carbon fiber lightweight golf clubs, and biodegradable and environmentally friendly tables. The supply chain exhibition area links with industrial clusters such as billiard tables, snooker tables, table tennis, golf clubs, spectator sofas, billiard carpets, billiard lamps, etc., showcasing core raw materials and accessories such as bluestone, high-end maple, and environmentally friendly resins, creating a "source procurement" direct supply platform. The competition and venue operation exhibition area focuses on new industry hotspots, and top brands will share successful experiences of rapid expansion, showcasing innovative operation models such as intelligent management of ball rooms and AI coach assistance. The exhibition area for youth and cross-border integration has a special training equipment area and a China-Chic experience area, which focus on presenting cases of sports and education integration, fun training APP and cross-border innovation achievements of billiards+fun play and tea, helping enterprises to explore emerging consumption scenarios.

-As a highland of industry ideology, the Second National Billiards Industry Chain Development Conference will hold 16 professional forums simultaneously, targeting industry pain points and development opportunities. The organizing committee will invite sports executives, billiards event operation teams, and top billiards chain brand leaders to conduct in-depth discussions on practical topics such as "internationalization path of Chinese billiards", "profit model of intelligent devices", "expansion strategy of sinking markets", and "integration of billiards and cultural tourism development". In response to the integration dilemma of the current industry transitioning from blue ocean to red ocean, the forum will focus on interpreting successful cases such as the "Blue Ocean Strategy" and explore ways to break through the situation, such as expanding overseas markets, upgrading competition systems, and online direct sales models. In addition, the "the Belt and Road" cross-border procurement matchmaking conference, youth training standard release conference, dealer empowerment workshop and other special activities will provide all-round support for policy interpretation, resource matchmaking, and skill improvement for participants, so as to achieve "learning as you participate, and growth as you participate".

-The precise and efficient integration of commerce and trade is the core value of the exhibition. The organizing committee has formed a professional buyer invitation team, specifically inviting core groups such as purchasing directors of 30 provincial chain clubs, cross-border e-commerce buyers, county-level distributors, and ball room investors from across the country. Through the "online appointment+offline negotiation" model, precise matching between supply and demand can be achieved. 90% of exhibitors at the previous exhibition received valuable orders on-site, with a transaction scale exceeding 10 billion yuan. This year's 14th Zhengzhou Billiards Exhibition will further upgrade buyer services, set up VIP procurement negotiation areas, new product release stages, and business matching systems to help enterprises quickly seize core markets in North China, Central China, Northwest China, and build bridges to overseas markets such as Southeast Asia and the Middle East. For exhibiting companies, this is not only a window to showcase their brand strength, but also a strategic platform to link global resources and sign annual large orders.

-At present, China's billiards industry is in a golden period of development, with over 200 million billiards enthusiasts and over 400000 related enterprises nationwide. Chinese billiards is also about to make its debut at the 2025 World Games and make an impact on the 2032 Olympic Games. At the policy level, the General Administration of Sport of China has included billiards in the "National Fitness Public Service System", encouraged community facilities for billiards, and provided strong policy support for industrial development. In this era, the holding of the 14th Zhengzhou Billiards Exhibition is not only an accurate grasp of the industry's development trend, but also an important measure to promote the standardization, internationalization, and intelligent development of the industry. On August 15-17, 2026, let's gather at Zhengzhou Zhongyuan International Convention and Exhibition Center and join 300+industry colleagues to showcase innovative achievements, connect with global business opportunities, and discuss development blueprints on the 42000 square meter industrial stage. Whether it is manufacturers seeking channel expansion, operators exploring innovative models, purchasers seeking high-quality sources, or enthusiasts of billiards, they will all gain a lot from this grand event.

The organizing committee of the conference will provide professional services, complete supporting facilities, and efficient business connections to fully ensure the successful hosting of the conference. In August, we cordially invite domestic and foreign enterprises in the billiards industry to join forces with us to create a new engine for the growth of the billiards industry, and jointly write a new chapter in the industry of "gathering in Central China, trading across the country, and reaching the world".

Billiards, billiard table, billiard club, table tennis, viewing sofa, billiard carpet, billiard lamp

• Company:Zhengzhou Xinshang Exhibition Co., Ltd
• Telephone:4008940002
• Contact:And sir
• Mobile:19211789998
• E-mail:2589137558@qq.com
• Address:Zhengzhou Airport Zone, Henan Province

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