Based in the central region and deeply covering the national billiards buyer market, the 2nd Zhengzhou International Billiards Industry Expo will be held as scheduled in August 2026;

When billiards has grown from a leisure sport on the streets and alleys to a sunrise industry with an annual output value of over 10 billion yuan, and when regional market competition has upgraded to a game of national resource integration and global layout, a professional exhibition based on core hubs and connecting upstream and downstream industries is becoming a key engine for promoting high-quality development of the industry. From August 15th to 17th, 2026, the 2nd China (Zhengzhou) International Billiards Industry Expo (hereinafter referred to as "Zhengzhou Billiards Exhibition") will grandly kick off at Hall W1-W4 of Zhengzhou Zhongyuan International Convention and Exhibition Center, with the theme of "Gathering Zhongyuan, Trading Nationwide, and Reaching the World". With a super large scale of 42000 square meters, 300+high-quality exhibitors, 50000+professional visitors, and 16+high-end industry forums, it will create an annual event for the billiards industry in the central region and even the whole country, injecting new vitality into the industry and opening up new tracks.

1、 Billiards Industry: A Butterfly Transformation from Leisure Sports to a Billion Dollar Market

Since its introduction to China, billiards has undergone decades of development and has gradually evolved from a "street game" to a national sport that combines competitiveness, entertainment, and commercial value. In recent years, with the upgrading of consumption, policy support, and continuous empowerment of event IP, China's billiards industry has experienced explosive growth, forming a complete industry chain covering equipment production, event operation, training and education, venue operation, media communication, and other fields, becoming a highly potential sub track in the sports industry.

In the field of equipment production, China has become the main manufacturing base and consumer market for billiards equipment worldwide. From high-end golf clubs and billiard tables to matching accessories such as club boxes, chocolate powder, scorers, etc., domestic enterprises, with mature production processes, cost-effective products, and continuous technological innovation, not only meet the needs of the domestic market, but also export to multiple countries and regions around the world, occupying an important share of the international market. Data shows that there are over a thousand domestic billiards equipment manufacturing enterprises, with an annual output value exceeding 10 billion yuan. Among them, there is a group of leading enterprises with independent research and development capabilities and brand influence, driving the industry to transform towards high-end and intelligent direction.

Event operation and venue construction are the core carriers of the development of the billiards industry. In recent years, the domestic billiards competition system has become increasingly perfect, from international top-level events such as the World Snooker China Open and the Chinese Billiards World Championship, to regional leagues and mass events, forming a multi-level and fully covered competition pattern. The normalization of events not only enhances the exposure and influence of billiards, but also drives a wave of venue construction. The number of various venues such as professional billiards clubs, billiards zones in commercial complexes, and community billiards rooms continues to grow. By the end of 2025, the number of billiards venues in China has exceeded 50000, becoming an important platform for mass fitness, social entertainment, and professional training.

Training, education, and talent development provide sustained momentum for industrial development. With the popularization of billiards, more and more teenagers are joining in the learning of billiards, and professional training courses, coaching teams, and training systems are gradually being established. A number of well-known billiards training brands have emerged domestically, cultivating a large number of professional talents for the industry through standardized teaching processes and scientific training methods, including not only professional athletes but also coaches, referees, event operations, and other fields, laying a solid foundation for the sustainable development of the industry.

At the same time, the deep integration of the billiards industry with the Internet and new media has further expanded the business boundary of the industry. The emergence of new forms such as live streaming sales, online events, and short video promotion has broken the time and space limitations of billiards equipment sales, event dissemination, and brand promotion, reaching a wider range of consumer groups. Online red billiards players and exciting moments of the game have attracted a large number of young users' attention through the spread of Tiktok, Kwai and other platforms, injecting new vitality of youth and fashion into the industry.

However, while the industry is rapidly developing, it is also facing many challenges: uneven regional development and resource concentration in the eastern coastal areas; Insufficient brand influence of enterprises and severe homogenization competition; The synergy of the industrial chain is not strong, and there is a lack of effective communication and cooperation between upstream and downstream enterprises; Inconsistent industry standards, uneven product quality and service levels, etc. The existence of these problems has constrained the development of China's billiards industry towards higher quality and higher level. In this context, a professional exhibition that can integrate industrial resources, promote supply and demand docking, and build a communication platform has become an urgent need for industry development.

2、 Why choose Zhengzhou for exhibition: the unique advantages and unlimited potential of the central hub

As the venue for the second Zhengzhou Billiards Exhibition, Zhengzhou, with its unique geographical location, strong industrial radiation capability, complete exhibition infrastructure, and strong sports and cultural atmosphere, has become an ideal choice to host national billiards industry exhibitions, bringing comprehensive value empowerment to exhibitors and visitors.

（1） Superior geographical location and well connected transportation network

Zhengzhou is known as the "hinterland of nine provinces and the thoroughfare of ten provinces". It is an important transportation hub in China, with a three in one transportation network of railways, highways, and aviation extending in all directions. Zhengzhou Xinzheng International Airport is the only 4F level airport in the central region, with routes to multiple countries and regions around the world, and an annual passenger throughput of over 40 million; The Zhengzhou Railway Hub is one of the largest railway hubs in China, where multiple main lines such as the Beijing Guangzhou Railway and the Longhai Railway intersect. The China Europe Railway Express (Zhengzhou) operates normally, building a logistics channel connecting domestic and international markets; The expressway network covers surrounding provinces, and a 2-hour drive can radiate to six central provinces including Henan, Hebei, Shandong, Shanxi, Hubei, and Anhui. A 5-hour drive can cover most major cities in the country.

For exhibitors, superior transportation conditions mean lower logistics costs, more convenient exhibit transportation, and wider market coverage. As densely populated and consumption potential areas in China, the six central provinces have a large number of billiards venues, distributors, and enthusiasts, making them strategic locations for enterprises to explore the market. Through the Zhengzhou Billiards Exhibition, exhibitors can quickly reach the central and national markets, establish connections with potential customers, and expand sales channels. For the audience, the convenient transportation network allows them to easily reach the exhibition site without spending too much time and energy, greatly enhancing their willingness to attend the exhibition.

（2） Strong industrial foundation and strong market demand

In recent years, Henan Province and Zhengzhou City have attached great importance to the development of the sports industry, using it as an important lever to promote economic transformation and upgrading, and meet the needs of the people for a better life. A series of supportive policies have been introduced, creating a favorable policy environment for the development of the billiards industry. Henan Province, as a populous province with nearly 100 million permanent residents, has a broad mass base for billiards sports within the province. Various billiards venues are located throughout the province, and there are numerous dealers and agents, forming a huge market demand.

Zhengzhou, as the capital of Henan Province, is the economic, cultural, and sports center of the central region, and the billiards industry is developing rapidly. The city not only has multiple large professional billiards clubs, but also hosts multiple regional billiards competitions, cultivating a group of excellent billiards players and industry talents. In addition, Zhengzhou and surrounding areas have numerous billiards equipment production enterprises and supporting suppliers, forming a certain industrial cluster effect and providing solid industrial support for the holding of exhibitions.

Based in Zhengzhou, exhibitors are able to accurately connect with the market demand in the central region, establish long-term and stable cooperative relationships with local distributors, venue operators, training institutions, etc., and leverage Zhengzhou's radiation capabilities to expand their business nationwide. For enterprises seeking market expansion, Zhengzhou is not only a "bridgehead" based in the central region, but also a "transit station" radiating across the country, with irreplaceable strategic value.

（3） Complete exhibition facilities and rich experience in organizing exhibitions

Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone) is a large-scale modern exhibition venue that Zhengzhou has focused on building in recent years. With a total construction area of over one million square meters and an exhibition area of 400000 square meters, it is one of the largest and most advanced exhibition venues in the central region. This Zhengzhou Billiards Exhibition will use four exhibition halls, W1-W4, with an exhibition area of 42000 square meters, which can meet the exhibition needs of more than 300 exhibitors and provide sufficient space for exhibit display, business negotiations, forum activities, etc.

The venue is equipped with advanced audio, lighting, and video equipment, as well as comprehensive supporting services such as catering, accommodation, and logistics, which can provide high-quality exhibition and viewing experiences for exhibitors and visitors. In addition, Zhengzhou has a professional exhibition service team with rich experience in hosting large-scale exhibitions, which can provide comprehensive guarantees for the smooth holding of exhibitions. The organizer, Zhengzhou Xinshang Exhibition Co., Ltd., has been deeply involved in the exhibition industry for many years. It has a mature operation mode and abundant resources in exhibition planning, investment attraction, and on-site execution. It has successfully hosted multiple professional exhibitions and received unanimous praise from exhibitors and visitors.

（4） Strong policy support and superior development environment

The Zhengzhou Municipal Government attaches great importance to the development of the exhibition industry, treating it as an important engine to drive consumption, promote industrial upgrading, and enhance urban influence. It has introduced a series of supportive policies such as the "Management Measures for Special Funds for the Development of the Exhibition Industry in Zhengzhou", providing financial subsidies, publicity and promotion, venue support, and other assistance to large-scale professional exhibitions. The Zhengzhou Billiards Exhibition, as an important platform for promoting the development of the sports industry, has received strong support from relevant government departments, providing strong guarantees for the exhibition's investment attraction, promotion, and brand building.

In addition, Zhengzhou city actively optimizes the business environment, simplifies the approval process, improves service efficiency, and provides one-stop services for exhibitors, allowing enterprises to participate and hold exhibitions with peace of mind. With the support of policies and the promotion of the market, Zhengzhou Billiards Exhibition will undoubtedly become a new highlight of the exhibition industry in the central region, injecting strong impetus into the development of the industry.

3、 Industry Development Forum: ideological collision, jointly drawing the blueprint for the future of the industry

As the core supporting event of Zhengzhou Billiards Exhibition, the Second National Billiards Industry Chain Development Conference will be held simultaneously. Over 16 high-end forums in the industry will invite experts and scholars, leaders of leading enterprises, representatives of event operation agencies, venue operators, distributors, and others from the domestic and foreign billiards industry to gather together to conduct in-depth discussions on industry hot topics, share cutting-edge concepts and successful experiences, and provide suggestions and recommendations for industry development.

（1） Policy Interpretation and Industry Trend Analysis Forum

Invite relevant leaders from the General Administration of Sport of China, local sports bureaus, and industry association experts to interpret the latest policies on the development of the sports industry, and analyze the opportunities and challenges for the development of the billiards industry under policy support. At the same time, based on industry data and market trends, predict the future development trends of the billiards industry, including equipment intelligence, event IP, venue chain, training standardization, etc., providing reference for the strategic layout of enterprises.

（2） Industry Chain Collaborative Development Forum

Focusing on the collaborative cooperation between the upstream and downstream of the billiards industry chain, we invite representatives from equipment manufacturers, venue operators, event operators, training institutions, media platforms, etc. to explore how to strengthen communication and cooperation in various links of the industry chain, achieve resource sharing and complementary advantages, and jointly create a closed-loop industrial ecosystem. The forum will discuss topics such as "win-win model between production enterprises and distributors", "integrated development of venues and events", and "docking mechanism between training and talent delivery" to promote the coordinated upgrading of the industrial chain.

（3） Technology Innovation and Product Upgrade Forum

Invite technical leaders and R&D experts from billiards equipment manufacturing enterprises to share the technological innovation achievements in the equipment production process, and explore how to improve product quality and competitiveness through technological upgrades. The forum will focus on popular products such as high-end golf clubs, intelligent billiard tables, and environmentally friendly equipment, analyze their technical characteristics and market prospects, and provide ideas for enterprise product research and upgrading.

（4） Event IP Creation and Operation Forum

Invite representatives from well-known domestic and foreign event management organizations and professional athletes to share their experience in planning, organizing, promoting, and commercializing large-scale billiards events. Explore how to create an influential billiards event IP, how to enhance brand awareness and market share through the event, how to achieve deep integration of the event with commercial sponsorship and media communication, and provide reference for event operation agencies and enterprises.

（5） Venue Operation and Profit Model Innovation Forum

In response to the problems of homogeneous competition and single profit model faced in the current operation of billiards venues, excellent venue operators in the industry are invited to share successful operation cases and innovative profit model experiences. The forum will discuss topics such as "venue positioning and differentiated competition", "membership system construction and customer management", "diversified operation and value-added services", and help venue operators improve operational efficiency and profitability.

In addition, the forum will also set up multiple topics such as youth billiards talent cultivation, billiards sports popularization and promotion, cross-border e-commerce and international market development, comprehensively covering various fields of the billiards industry. Through 16+high-quality forum activities, Zhengzhou Billiards Exhibition will provide a high-end platform for the industry to collide ideas, exchange experiences, and connect resources, helping enterprises grasp the pulse of industry development, identify development directions, and achieve high-quality development.

4、 Market Value Optimization: Core Competitiveness and Exhibition Revenue of Zhengzhou Billiards Exhibition

For exhibitors, choosing an exhibition is essentially choosing an efficient marketing platform and business opportunity. The 2nd Zhengzhou Billiards Exhibition in 2026, with its strong resource integration ability, precise target audience, rich activity content, and comprehensive service guarantee, provides irreplaceable market value for exhibitors and has become the preferred platform for enterprises to expand their business and enhance brand influence.

（1） Accurately connect with high-quality buyers and expand market channels

The Zhengzhou Billiards Exhibition aims to deeply cover the national billiards buyer market. Through precise investment promotion and buyer organization, it will attract over 50000 professional visitors to visit and purchase. The audience includes billiards equipment dealers, agents, wholesalers from various provinces and cities across the country, various billiards venue operators, investors, training institution leaders, representatives of event operation organizations, and billiards enthusiasts.

Exhibitors can communicate face-to-face with a large number of precise buyers at the exhibition, showcase product advantages, negotiate cooperation intentions, and quickly expand sales channels. The exhibition will set up a dedicated business negotiation area to provide one-on-one opportunities for exhibitors and buyers, and improve the success rate of cooperation. In addition, the exhibition will also organize activities such as "Buyer Procurement Matchmaking Meeting" and "Exhibitor Promotion Meeting" to help exhibitors accurately match potential customers and achieve efficient coordination between supply and demand.

（2） Showcase the corporate brand image and enhance brand influence

In a super large exhibition space of 42000 square meters, over 300 high-quality exhibitors will showcase the latest billiards equipment, event IPs, venue operation models, training courses, etc., forming a powerful brand display matrix. Exhibitors can fully showcase their brand strength, product features, and service advantages through carefully designed booth layouts, product displays, and interactive experiences, attracting audience attention and recognition.

The exhibition will be promoted through multiple online and offline channels, including mainstream media, industry media, new media platforms, industry associations, professional markets, etc., covering the target audience nationwide and even globally. Exhibitors will leverage the promotional resources of the exhibition to increase brand exposure and visibility, and expand brand influence. For small and medium-sized enterprises, this is a low-cost and efficient brand promotion opportunity that can quickly enhance the company's voice and market position in the industry.

（3） Insight into cutting-edge industry trends and seize market opportunities

By participating in 16+industry development forums and special events at the exhibition, exhibitors can timely understand the latest policy orientation, technological trends, market demand, and competitive landscape of the industry, and grasp the pulse of industry development. Communicating and interacting with industry experts and leaders of leading enterprises can help exhibitors broaden their horizons, inspire their thinking, and provide important references for product research and development, strategic planning, and market decision-making of enterprises.

In addition, exhibitions are also an important window for companies to understand the dynamics of their competitors. Exhibitors can visually observe their competitors' product displays, marketing strategies, and brand promotion methods at the exhibition, analyze their strengths and weaknesses, and adjust their own competitive strategies to find differentiated development paths.

（4） Promote the integration of industrial resources and achieve win-win cooperation

The Zhengzhou Billiards Exhibition gathers various resources from the upstream and downstream of the billiards industry, including production enterprises, distributors, venue operators, event institutions, training institutions, media platforms, etc., forming a complete industrial ecosystem. Exhibitors can establish connections with enterprises in various links of the industry chain at the exhibition, seek cooperation opportunities, and achieve resource sharing and complementary advantages.

For example, equipment manufacturers can collaborate with venue operators to provide them with customized products and services; Event organizations can collaborate with media platforms to enhance the dissemination of events; Training institutions can cooperate with venue operators and production enterprises to carry out joint enrollment, brand promotion and other activities. Through the cooperation platform built by the exhibition, exhibitors can break down industry barriers, expand cooperation areas, and achieve mutual benefit and win-win results.

（5） Enjoy comprehensive service guarantee and enhance the exhibition experience

The organizer Zhengzhou Xinshang Exhibition Co., Ltd. will provide comprehensive service guarantees for exhibitors, from booth booking, exhibit transportation, exhibition setup, on-site execution, audience organization, and follow-up, providing professional and efficient services throughout the entire process. The exhibition will set up an exhibitor service center to promptly solve any problems encountered by exhibitors during the exhibition process; Equipped with professional security, cleaning, and logistics teams to ensure the smooth progress of the exhibition.

In addition, the exhibition will also provide online promotion services for exhibitors, including exhibitor directories, product introductions, corporate interviews, etc., to help exhibitors expand their online exposure; Organize media meetings, press conferences, and other activities to provide exhibitors with opportunities to communicate with the media and enhance brand awareness. Comprehensive service guarantee will enable exhibitors to fully immerse themselves in the exhibition and obtain the best exhibition experience and commercial benefits.

5、 Conclusion: Gathering momentum in the Central Plains, creating a new future for the billiards industry together

The development of the billiards industry is standing at a new historical starting point. With the rise of national fitness as a national strategy and the continuous promotion of consumption upgrading, the market demand for billiards will continue to expand, and the industry has broad development prospects. The hosting of the 2nd China (Zhengzhou) International Billiards Industry Expo in 2026 is timely. It is not only an industry event, but also a platform for resource integration, a stage for ideological collision, and a carrier for win-win cooperation.

Based in the central region and deeply covering the national billiards buyer market, Zhengzhou Billiards Exhibition will bring unprecedented value experience to exhibitors and visitors with its unique advantages, rich content, and comprehensive services. Here, enterprises can expand market channels, enhance brand influence, and seize industry opportunities; The industry can achieve resource integration, collaborative development, and transformation and upgrading.

We believe that with the strong support of relevant departments, active promotion by industry associations, joint efforts of exhibitors, and enthusiastic participation of visitors, the 2026 Second Zhengzhou International Billiards Industry Expo will become an important milestone in the development history of China's billiards industry, making significant contributions to promoting high-quality development of the industry and creating a new highland for the global billiards industry.

From August 15th to 17th, 2026, at the W1-W4 Hall of Zhengzhou Zhongyuan International Convention and Exhibition Center, let us gather in Zhengzhou to attend this annual event of the billiards industry, gather the strength of Zhongyuan, trade with merchants from all over the country, reach the world, and create a better future for the billiards industry together!

Contact phone number: 400 894 0002/192 1178 9998 (WeChat: ZZTQZ147)

Organizer: Zhengzhou Xinshang Exhibition Co., Ltd

Billiards, pool table

Billiards club, table tennis, leather head

• Company:Zhengzhou Xinshang Exhibition Co., Ltd
• Telephone:4008940002
• Contact:And sir
• Mobile:19211789998
• E-mail:2589137558@qq.com
• Address:Zhengzhou Airport Zone, Henan Province

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