2026 Beijing IP Licensing Industry Expo

Beijing Intellectual Property Licensing Expo 2026

Date: May 29-31, 2026 Location: Beijing Yichuang International Convention and Exhibition Center

Organizer

Beijing Baiwei Exhibition Co., Ltd

Exhibition Introduction

In 2025, China's IP economy will experience explosive growth driven by three factors: on the policy side, the "Several Economic Policies on Promoting High quality Cultural Development" will work together with special support from Beijing, Zhejiang, Shanghai and other places to fully activate the development of the entire IP chain; On the technical side, AI design tools and deep empowerment of metaverse applications have given rise to innovative forms such as AR dolls and AI interactive toys, significantly increasing commercialization rates; On the market side, the global IP toy market is expected to reach 567.3 billion yuan, with China and Southeast Asia leading the regional growth. The strong consumption power of Generation Z is driving the explosion of anime, esports, and trendy toy categories. Currently, the per capita consumption of IP toys in China is only 53.6 yuan, which is less than 1/7 of that in the United States, indicating significant room for growth.

From May 29th to 31st, 2026, the Beijing IP Licensing Industry Expo will be held at the Beijing Yichuang International Convention and Exhibition Center. The theme of this exhibition is "IP Empowerment · Cross border Symbiosis", based on the strategic highland of the capital, filling the gap in the northern industrial ecology, connecting IP copyright owners with manufacturing and retail enterprises, creating a deep docking platform for the entire chain of "licensor agent licensee", breaking the dilemma of industrial chain dispersion, and providing one-stop aggregation of trend insights, resource docking, new product releases, channel expansion and business cooperation, leading the wave of innovative development of the IP economy.

[Expected scale]

The expected exhibition area is 30000 square meters, with over 400 exhibiting companies and IP1000+brands, and 30000 professional buyers.

Exhibition advantages

Massive resource aggregation, building a closed-loop industrial ecosystem

This expo is expected to attract 400 exhibitors, covering a full range of IP resources such as animation, games, film and television, cultural and artistic exhibitions, and trendy fashion, forming a platform for connecting the entire industry chain. The exhibition is based on the advantages of the Beijing Tianjin Hebei industrial cluster, accurately connecting key industries such as toys, electronics, shoes and hats, and daily necessities, helping to deeply integrate IP and physical industries, providing one-stop resource matching opportunities for enterprises, and significantly improving the efficiency of IP commercialization cooperation.

Creative inspiration bursts forth, driving content innovation and upgrading

The exhibition sets up an IP inspiration incubation zone, showcasing top global IPs and innovative derivatives, providing designers and studios with inspiration collision scenes. Exhibitors can closely observe the commercialization path of popular IPs, explore the new model of "AI+IP creation" through the AIGC tool experience area, and assist in the production of original content and the incubation of cross-border marketing solutions.

One stop trading platform, shortening the business conversion chain

The Expo creates a closed-loop service of "selecting IP, negotiating authorization, and purchasing products", where enterprises can connect with IP parties on site or directly purchase authorized hot selling categories such as trendy toys, co branded clothing, and 3C digital products. The platform recommends high-quality resources based on enterprise needs through an intelligent matching system, significantly reducing collaborative search costs and accelerating the commercialization of IP.

Immersive interactive experience, strengthening the foundation of cooperation and trust

Set up AR doll interactive areas, AI game trial areas, IP themed pop-up stores and other experiential scenarios on site, allowing potential partners to intuitively experience the audience appeal and commercial potential of the IP. For example, by virtually trying on co branded clothing and experiencing the interaction of metaverse IP, we can enhance our sense of identity with the value of IP and lay a foundation of trust for future cooperation.

Empowering high-end forums and linking global industrial resources

At the same time as the exhibition, the "IP Cross border Symbiosis Summit" will be held, bringing together IP creators, top executives, and institutional representatives to discuss topics such as "Metaverse+IP", "Global Authorization", and "AIGC Commercialization". The summit aims to build a full industry chain ecological value platform for upstream and downstream enterprises in the IP industry, integrating "project roadshows, exhibition displays, marketing cooperation, and authorization joint ventures", shortening the negotiation cycle, reducing transaction costs, accelerating cooperation, and helping enterprises capture the new trends of the global IP economy.

Regional industrial integration, activating the synergistic effect of Beijing Tianjin Hebei region

The Expo deeply explores the potential of manufacturing and consumer markets in the Beijing Tianjin Hebei region, promoting the integration of IP with advantageous fields such as toy manufacturing, electronic technology, textile and clothing. Through the "IP+Industrial Belt" plan, we aim to assist traditional enterprises in their transformation and upgrading, and achieve a two-way empowerment of creative value and industrial capacity.

[Simultaneously held]

2026 IP Brand Authorization Trend Analysis Symposium

IP Cross border Exchange Conference

IP derived trendy toy new product launch promotion event

Product Design and Manufacturing Process Sharing Summit

Future Trend Play: 2026 Industry Ecology and Innovation Path Forum

Cultural and Creative Industry Value Empowerment Summit Forum

[Target audience]

1. IP copyright holders and content creators such as museums/art galleries/design companies, IP studios/animation production companies/film and television producers, social media bloggers/virtual idol operators, trendy toy designers/independent artists, etc;

2. Copyright agencies, authorized law firms, IP valuation agencies, and other authorized services and agencies;

3. Agents, distributors, wholesalers, and retailers in industries such as toy entertainment/baby products, clothing accessories/sports and outdoor activities, home textiles/gifts and souvenirs, food and beverage/health and beauty, electronic digital/software games, stationery and office/book publishing, etc;

4. Physical channels such as department stores/supermarkets/boutique stores, trendy retail platforms, cultural and tourism theme parks/scenic spots/hotels, e-commerce platforms such as live streaming sales and community group buying, as well as cross-border spaces such as commercial real estate and personalized restaurants;

5. Procurement and industry integration parties for major clients such as banks/insurance/automobile 4S stores, local tourism bureaus/cultural and tourism bureaus, high-end properties/commercial complexes, and brand joint planning;

6. Cultural and creative funds/risk, trendy toy collection bloggers/industry media, 3D printing/NFT technology providers, and ecological service providers.

Exhibition Time

Exhibition setup time: May 27-28 (9:00-17:30)

Exhibition time: May 29-31 (9:00-17:30)

Withdrawal time: May 31st afternoon (14:30-16:30)

Beijing Baiwei Exhibition Co., Ltd

Address: No. 6 Rongchang East Street, Yizhuang New City Core Area, Beijing - Yichuang International Convention and Exhibition Center

Contact: Mr. Ma 18618216906 (WeChat synchronization)

Exhibition Scope

IP resource display:

1. Cartoon anime: classic anime IP, original anime, short video IP, etc;

2. Trendy fashion: trendy toy brands, designer brands, virtual idol IPs, etc;

3. Game and film: popular game IPs, film and television IPs, web dramas, variety show IPs, etc;

4. Sports esports: sports event IP, esports teams/event IP, etc;

5. Entertainment and cultural creativity: museum cultural creativity, intangible cultural heritage IP, artist collaborations, etc;

6. Portrait image: celebrity portrait, brand mascot, commercial IP authorization, etc;

Derivatives display:

1. Trendy collection: blind boxes, figurines, statues, BJD dolls, etc;

2. Cultural and creative home furnishings: stationery, publications, 3C digital peripherals, home decoration, etc;

3. Clothing and beauty: co branded clothing, bags, shoes, makeup, etc;

4. Fast food consumer goods: packaging authorized snacks, beverages, co branded gift boxes, etc;

5. Infant and child products: safety seats, bottles, children's clothing, etc;

6. Metaverse derivatives: AR dolls, digital avatars, VR gaming devices, etc;

7. Intelligent derivatives: AI interactive toys, IP co branded smart speakers, robots, etc.

• Contact:Mr. Ma
• Mobile:18618216906
• Address:No. 6 Rongchang East Street, Yizhuang, Daxing District, Beijing

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