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2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition

Chinese name: 2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition

Date: June 26-28, 2026

Location: China International Exhibition Center (Chaoyang Hall)

Theme: Empowering Cultural and Creative Industries, Trendy Play for the Future

Host: Beijing Municipal Bureau of Culture and Tourism

Supporting unit: Beijing Municipal Bureau of Cultural Heritage

Exhibition organizer: Shanghai Liande Exhibition Service Co., Ltd

Beijing, as a national cultural center, science and technology innovation center, and international communication center, has unique development advantages in the fields of cultural and creative industries and trendy toys. At the policy level, Beijing has incorporated "cultural innovation" into its urban development strategy and has successively released documents such as the "14th Five Year Plan for the Development of Cultural Industries in Beijing" and "Several Measures to Promote the High quality Development of Cultural and Creative Industries in Beijing", providing strong policy support and broad market space for the cultural and creative industries and trendy toys.

Market data shows that the annual output value of Beijing's cultural and creative industry has exceeded 1.5 trillion yuan, and the annual growth rate of the trendy toy market has exceeded 25%. In 2024 alone, Beijing will add more than 1200 cultural and creative enterprises, with online transaction volume of trendy toy categories increasing by 32% year-on-year, and the number of offline theme stores exceeding 500. In addition, Beijing's leading advantages in AI technology, digital pending review, IP development, and other fields have injected strong impetus into the intelligent and international development of cultural and creative industries as well as trendy toy industries.

1、 Exhibition Introduction

The 2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition will be held from June 26 to 28, 2026 at the China International Exhibition Center (Chaoyang Hall). As a leading industry event in North China, the number of exhibitors at the 2025 Beijing International Cultural and Tourism Consumption Expo, Beijing International Cultural and Creative Exhibition, and Trendy Play Exhibition reached 505, an increase of 38% year-on-year. The exhibition attracted 103000 visitors in three days, an increase of 40% year-on-year. The theme of this exhibition is "Empowering Culture and Creativity, Future of Trendy Play". Based in Beijing, radiating across the country, and connecting the world, it is committed to creating the most influential cultural and creative and trendy play industry event in North China. We sincerely invite you to gather in Beijing to explore new trends and opportunities in the cultural and creative industries, and create a new chapter of industrial prosperity together!

The 2026 Beijing International Cultural and Creative Exhibition and Trendy Toy Exhibition covers an exhibition area of 20000 square meters, gathering over 500 high-quality exhibitors from home and abroad, covering core areas such as trendy toys, cultural and creative gifts, AI toys, and cultural and creative home furnishings. It is expected to attract 120000 professional visitors and consumers, with buyers from the North China region accounting for over 70%.

This exhibition is driven by the dual core of "cultural and creative+technology" and "cultural and creative+IP", creating a high-end platform that integrates product display, transaction docking, trend release, and cross-border cooperation. Relying on the location advantage of Beijing as a national cultural consumption highland, the exhibition will effectively radiate the Beijing Tianjin Hebei and even the national market, promoting the innovative integration and international development of cultural and creative industries and trendy toy industries.

2、 Exhibition Highlights

（1） Resource aggregation across the entire industry chain

The exhibition will gather leading domestic and foreign creative and trendy toy industry enterprises, emerging brands, well-known IP partners, designer teams, and cross-border resources, covering the entire industry chain from IP creation, product design, production and manufacturing to channel sales, helping participating companies achieve resource integration and business expansion.

（2） First release of cutting-edge products

Multiple innovative products and technologies will be released on site, including AI smart toys, immersive VR/AR devices awaiting review, limited edition trendy toys, and more. Many domestic and foreign brands will choose this exhibition as the platform for launching new products, bringing unprecedented trendy experiences to the audience.

（3） Precise coverage in segmented fields

The range of exhibits covers trendy toys, cultural and creative gifts, AI toys, cultural and creative home furnishings, and other fields, forming a complete industrial ecosystem loop. From upstream IP authorization and design services, to midstream product manufacturing, and downstream channel sales, we fully meet the display and procurement needs of different enterprises.

（4） Deep empowerment of professional forums

During the exhibition, multiple high-end forums and seminars will be held, inviting industry experts and enterprise representatives to conduct in-depth discussions on hot topics such as "IP operation and cross-border cooperation", "AI empowered cultural and creative technology", and "new opportunities for trendy games to go global", providing participants with cutting-edge insights and practical experience.

（5） Precise Business Matching Service

The organizer relies on big data analysis to screen B-end customers with clear procurement needs, providing "one-on-one" business negotiation services covering cultural and tourism attractions, cross-border e-commerce, chain channel merchants, and other fields, helping exhibitors and buyers to efficiently connect.

（6） Full media matrix promotion

Collaborate with 60+industry media, 30+mass media, and 15+short video platforms to promote the exhibition throughout its lifecycle through multiple channels. It is expected that the total exposure will exceed 8 million people, helping participating companies enhance their brand influence.

3、 Scope of exhibits

（1） Trendy Play Exhibition Area

Trendy figurines, anime merchandise, plush toys, figurines, cards, building blocks, IP derivatives, etc.

（2） AI Toy Exhibition Area

AI toys, AI robots, AI learning cameras, AIOT solutions, AI desktop pets/assistants, AI glasses, etc.

（3） Cultural and Creative Gift Exhibition Area

Museum cultural and creative products, specialty tourism goods, sports cultural and creative peripherals, refrigerator stickers, seals, keychains, water bottles, 3C digital products, jewelry, trendy clothing, acrylic, silicone&metal products, cultural supplies, cultural and creative ice cream, art ornaments, luggage tags, coasters, etc.

（4） Cultural and Creative Stationery Exhibition Area

Cultural and creative student supplies, cultural and creative office supplies, high-quality cultural and creative stationery, cultural and creative cultural supplies, cultural and creative living peripherals, cultural and creative stationery gifts.

（5） Cultural and Creative Home Furnishings Exhibition Area

Home furnishings, creative furniture, lighting fixtures, pillows, bedding, leather bags and handbags, sports and outdoor leisure products, pet supplies, aromatherapy, storage products, etc.

（6） Cultural and Creative Customization Exhibition Area

Personalized product customization service provider, flexible production factory, 3D printing customization, IP co branding customization solution.

（7） Cultural and Creative Supporting and Equipment Exhibition Area

Creative packaging printing, 3D printing, UV printing equipment, VR/AR equipment, etc.

4、 Simultaneous activities

（1） June 26th (Day 1): Trend Launch and Resource Connection

09:30-10:30 Opening Ceremony and Theme Summit

Content: Speech by the leader of the organizer, and representatives of top companies in the industry share the development trend of the cultural and creative trendy toy industry.

10: 50-12:00 Parallel Forum 1: IP Operations and Cross border Cooperation

Topic: Analyze popular IP operation cases and explore cross-border cooperation models in the fields of cultural and creative industries, technology, and tourism.

13: 30-14:40 Cultural and Creative Procurement Trend Sharing Session

Highlight: Integrate the annual procurement needs of cultural tourism scenic spots and chain channel merchants, and set up a "Procurement Demand Release Area".

15: 00:16:10 Parallel Forum 2: AI Empowers Cultural and Creative Technology

Case: Experience sharing of AI intelligent toy development and the application prospects of VR/AR technology in the cultural and creative field.

（2） June 27th (the second day): Deep cultivation of technology and practical docking

09:30-10:40 Designer Salon and New Product Launch Event

Content: Renowned trendy toy designers share their creative concepts, and multiple brands release new products.

11: 12:00 Channel Expansion Workshop

Practical skills: Development and operation strategy of offline channels for trendy toy categories.

13: 30-14:40 Parallel Forum 3: New Opportunities for Trendy Play Going Global

Data support: Analyze the market trends of trendy toys going global, cross-border e-commerce platform policies, and logistics solutions.

15: 00-16:10 Cross border Cooperation Negotiation Conference

Focus: Cross border cooperation opportunities between cultural and creative brands and technology, cultural tourism, fashion and other fields.

（3） June 28th (third day): Market landing and achievement closure

09:30-10:40 Investment and Financing Matchmaking Meeting for Cultural and Creative Projects

Content: High quality cultural and creative project roadshow, on-site evaluation and coordination with investment institutions.

11: 12:00 Supply and Demand Results Release Conference

Highlight: Concentrated display of cooperation intentions reached during the exhibition, release of the "2026 Cultural and Creative Trendy Toy Procurement Trend White Paper".

13: 30-14:40 Creative Illegal Information Forum

Content: Sharing illegal information strategies through new media such as short videos and live broadcasts to help brands break through barriers and spread.

15: 00-16:00 Audience Welfare Exchange&Feedback Collection

Interaction: Pre registered viewers can receive limited edition gifts and participate in the "Most Popular Exhibits" voting.

5、 Reason for participation

（1） Brand Promotion and Market Expansion

A professional exhibition covering the core market of North China is expected to attract 50000 professional visitors, with over 70% of them being procurement decision-makers. Exhibitors can quickly increase their brand awareness in North China through a 20000 square meter display space and over 8 million industry exposures.

（2） Industry exchange and win-win cooperation

Gathering over 300 upstream and downstream enterprises in the industrial chain, covering the entire chain resources such as IP providers, designers, manufacturers, and distributors. Exhibitors can explore cooperation with top brands, establish channels with regional agents, and achieve linkage with cross-border resources.

（3） Technological Innovation and Trend Insight

Multiple cutting-edge product displays and professional forums were held on site to comprehensively interpret industry trends such as "AI+cultural and creative", "trendy gaming going global", and "IP cross-border". Participating companies can grasp market trends in a timely manner, assisting in product iteration and strategic adjustments.

（4） Efficient accumulation of customer resources

The organizer accurately screens and locks in B-end customers with clear procurement needs, and provides "business matching" services to help enterprises efficiently accumulate customer resources and improve subsequent conversion rates.

（5） Free access to reports

During the exhibition, reports such as "North China Cultural and Creative Trendy Play Market Report (2026)" and "White Paper on the Trend of Cultural and Creative Trendy Play Going Global" will be released to help enterprises accurately grasp market trends.

6、 Promotion and publicity

（1） Online promotion

Vertical platform cooperation: Collaborate with 40 industry vertical platforms to set up special pages, update exhibitor dynamics and technical highlights every week.

Content matrix communication: publish original short videos and live announcements on WeChat official account, Tiktok, Xiaohongshu and other platforms, and launch challenges on related topics.

Accurate search coverage: Conduct SEO optimization for core keywords such as "Beijing Cultural and Creative Exhibition" and "Trendy Play Expo" to enhance the accuracy of exhibition exposure.

（2） Offline promotion

Collaboration with similar exhibitions: Set up promotion booths at national cultural and creative exhibitions, distribute invitation letters and exhibition brochures.

Cooperation between associations and industrial belts: Cooperate with institutions such as the Beijing Cultural and Creative Association and the Beijing Tianjin Hebei Cultural and Creative Alliance to provide targeted promotion of exhibition information.

Offline advertising placement: Advertising is placed in landmark commercial districts and transportation hubs in Beijing, covering an average of one million people per day.

（3） Media cooperation

Full cycle reporting: Collaborate with 50 media outlets to provide full cycle reporting. The confirmed cooperative media include Beijing TV, China Culture Daily, Interface Culture, 36Kr and other institutions.

Media Center Support: Set up a "Media Center" on-site to provide material packages for media present and support real-time publishing.

（4） Illegal email information

Based on industry databases, emails are sent accurately in three batches, with content customized according to the four major groups of "IP owners/manufacturers/distributors/consumers".

（5） Collaborative Promotion

Enterprise resource exchange: Cooperate with top cultural and creative enterprises to display exhibition posters at their offline branches.

End customer linkage: Link cultural and tourism scenic spots, chain channel merchants, organize team visits and participate in supply and demand matching meetings.

7、 Audience Range

（1） Domestic and overseas purchasers/distributors

Including cross-border e-commerce, cultural and tourism scenic spot gift shops, chain convenience stores, boutique stationery stores, trendy toy collection stores, etc.

（2） IP Operations and Investment Institutions

IP proxy, investment company, brand owner.

（3） Media and KOLs

Renowned bloggers in industry vertical media, mass media, and social media platforms.

（4） Designers and creative teams

Trendy toy designer, cultural and creative product designer, independent creative studio.

（5） Cultural and creative enterprises and manufacturers

Cultural and creative product manufacturers, cultural and creative home furnishing enterprises, and cultural and creative gift companies.

（6） Research institutions and universities

Universities and research institutions that offer majors related to cultural and creative industries, as well as design.

（7） Cross border resource providers

Cross border cooperation in fields such as technology, cultural tourism, and fashion.

（8） Consumers and collectors

Generation Z young people, trendy families, and collectors of trendy toys.

8、 Reasons for Visiting

（1） One stop procurement to reduce costs

The exhibition gathers over 300 exhibitors, covering core areas and thousands of exhibits, achieving full industry chain coverage. The audience can significantly reduce communication and time costs through centralized procurement.

（2） Frontier products, early access experience

Multiple cutting-edge products in the industry were presented on site, including AI intelligent toys, limited edition trendy toys, and more. Viewers can experience it up close and communicate face-to-face with the brand.

（3） Professional forum, deep empowerment

Multiple high-end forums have conducted in-depth interpretations around core topics such as "IP operation," "AI empowerment," and "trendy gaming going global," helping audiences grasp industry trends.

（4） Accurate docking, efficient transaction

The organizer provides one-on-one business matching services to help audiences quickly connect with target customers and improve cooperation efficiency.

（5） Expand your network and connect resources

50000 professional visitors cover the entire industry chain, and visitors can establish connections with top companies, designers, and cross-border resource providers to expand their high-quality network.

（6） Information, free to obtain

Multiple industry reports and enterprise product manuals can be obtained for free on-site, providing data support for decision-making.

9、 Exhibition fees and booth configuration

Standard booth: 13800 yuan/piece/9 square meters (double opening plus 10% corner fee)

Booth configuration: 1 consultation desk, 2 folding chairs, 2 light sources, 1 220V power outlet, 1 garbage bin, company fascia board, carpet.

Light floor special decoration: 1380 yuan/㎡ (starting from 36 ㎡)

Booth configuration: Only the corresponding open space area is provided, and the enterprise will build it themselves.

10、 Exhibition Consultation

Contact: Mr. Gao

Tel：13764190016

Let's meet in Beijing in the summer of 2026, ignite the passion and dreams of cultural and creative industries, and work together to create a more brilliant chapter!

• Telephone:13764190016
• Contact:Mr. Gao
• Mobile:13764190016
• Address:No.6 North Third Ring East Road, Chaoyang District, Beijing

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870