Exhibition Review:

The 2025 China (Guangzhou) Cross border E-commerce Fair was successfully held from August 15th to 17th at the Canton Fair Exhibition Hall, with an exhibition area of over 40000 square meters. Over 1000 high-quality supply chain enterprises, more than 40 major cross-border e-commerce platforms at home and abroad, and nearly 200 ecological chain service providers participated in the exhibition. The audience exceeded 60000, including overseas visitors from 85 countries and regions such as Thailand, Russia, Malaysia, South Korea, and India. More than 30 forums and online events were held during the same period, and the scale of the exhibition, the number of booths, and the number of exhibitors all exceeded the previous edition year-on-year. More than 40 media outlets, including People's Daily, Southern Daily, Guangzhou Daily, Phoenix Net, First Financial, and Southern Financial All Media, provided in-depth coverage of the exhibition, and its effectiveness was recognized by all parties involved. During the exhibition, the 3rd China (Guangdong) - RCEP Member Countries Cross border E-commerce Exchange Event was held, and Amazon released the "2025 Export Cross border E-commerce White Paper" Temu、TikTok Shop、 Industry organizations such as AliExpress, Hugo Cross border, Yi'en Network, Kankan Cross border, China Unicom, and the EU SPEAC project are focusing on holding different themed forums across borders to further deepen international cooperation and exchanges.

Exhibition highlights:

Collaborate with the government and efficient market to create a benchmark exhibition for the cross-border e-commerce industry. Several provincial and municipal commerce authorities in China attach great importance to and actively respond, supporting and organizing the introduction of policies to support enterprises' participation in exhibitions. The three core exhibition areas of the exhibition were bustling with people, with the supply chain exhibition area gathering new products, the comprehensive testing area and export-oriented industrial belt exhibition area showcasing their unique advantages, and the platform and service provider exhibition area receiving constant inquiries, resulting in a bustling flow of people. The number of exhibition platforms has reached a new high, with all top platforms in attendance. Amazon Ecological Services Zone Temu、 Xiyin and Alibaba Group's seven major platforms participated in the exhibition, and the booth application area has significantly expanded compared to the past. German OTTO, Latin America JoomPro, South Asia Daraz, Sweden CDON, British B&Q B&T Home, French Leroy Merlin, Spanish PcComponents, Middle East Ford, British OnBuy and other platforms participated in the exhibition for the first time, and the diversified and global ecological matrix was further improved

The first to establish three special zones for cross-border e-commerce AI, overseas social media, and compliance overseas, to support the high-quality development of the industry. On site demonstration of marketing, website building and other applications in the cross-border e-commerce AI zone. The Compliance Overseas Theme Zone interprets export policies, taxation, legal testing processes, and cross-border rules, allowing sellers to have an on-site understanding of safe and compliant ways to explore overseas market channels. Overseas social media helps sellers analyze the operational methods of overseas social platforms and reach overseas traffic.

Deepen cooperation with RCEP and ASEAN regions, and expand opening-up to the outside world. On the opening day, the "2025 China (Guangdong) - RCEP Member Countries Cross border E-commerce Exchange Activity" was held, with enterprises from Thailand, Vietnam and other countries participating for the first time. They had zero distance contact with Thai origin brands and manufacturers, gained in-depth understanding of local popular products, market policies and logistics clearance guidelines, and expanded regional cooperation and exchanges.

Exhibition scope:

Supplier Exhibition Area: Household Daily Consumer Products: Tableware, Bamboo and Wood Products, Glassware, Ceramic Products, Cups, Teapots, Disposable Tableware, Stainless Steel Products, Cleaning Supplies, Umbrellas, Raingear, Hangers, Storage Supplies, Garbage Can, Garbage Bag, Flashlight, Battery, Wiping Cloth, Broom, Mop, Mosquito Repellent Incense, Tissue Cotton Sticks, Storage Shelves, Air Freshers, Disinfectants, Laundry and Washing Products, etc

3C electronic digital home appliances: household small appliances, digital entertainment, mobile phones and accessories, speakers, power products, electronic security, etc

Gifts, stationery and cosmetics: holiday products, oil paintings and picture frames, DIY products, gift stationery, beauty products, perfume, cosmetics, oral care products, washing products, health care, essential oils, body shaping, anti-aging, nail and eyelash beauty, etc

Shoes, clothing, bags, and sports equipment: men's and women's clothing, children's clothing, underwear, swimsuits, sportswear, fashion shoes, sports shoes, children's shoes, sandals, slippers, functional shoes, various bags, fabrics, home textiles, accessories, glasses, fashion accessories, sports and fitness equipment, fitness equipment, fitness products balls, tennis, badminton, combat, outdoor sports, yoga, amusement equipment, tents, camping supplies, household swimming pools, etc

Mother and baby toys and pet supplies: inflatable toys, educational toys, electronic toys, plush toys, mechanical toys, riding toys, baby crib cradles, baby bedding, stroller straps, baby gifts, diapers, maternity and baby care products, pet clothing, food, toys, utensils, leashes, grooming and grooming products, bedding, pet houses, training supplies, etc

Garden hardware, automotive and motorcycle accessories: gardening equipment, gardening tools, hardware tools, automotive and motorcycle consumables, automotive beauty and maintenance products, automotive electronic products, interior accessories, automotive repair tools, sunshade equipment, weeding equipment, irrigation equipment, barbecue equipment, gardening building materials, small machinery, pipeline equipment, etc

Big health medical care category: massage chairs, massage beds, foot bath products, eye massagers, eye masks, goggles, eye protection devices, blood pressure and blood glucose monitors, masks, electronic thermometers, home electrocardiograms, health monitors, pedometers, and various other home monitoring devices

Furniture, building materials and decoration: indoor furniture, outdoor furniture, office furniture, children's furniture, dining tables, chairs, sleeping bedding, doors, windows, bathrooms, lighting hardware, locks, clothes drying, customized home decoration, curtain coatings, smart homes, etc

Cross border e-commerce imported goods: imported beauty, daily chemical products, maternal and child products, food and beverage, environmentally friendly intelligent health products, etc

Cross border e-commerce comprehensive service exhibition area:

Cross border e-commerce platforms, information consulting, logistics warehousing, operation management systems, payment platforms, digital marketing, insurance and taxation, financial investment, talent cultivation, cross-border institutions, cross-border e-commerce industrial parks, cross-border e-commerce comprehensive pilot zones, industrial design;

• Company:Lijia Exhibition (Shanghai) Co., Ltd
• Contact:Mr. Lu
• Mobile:13818219172
• E-mail:3087083730@qq.com
• Address:Guangzhou

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870