From March 20-22, 2026, the 37th China Home Appliance Fair E-commerce New Channel Product Selection Fair will be held in conjunction with the 2026 China Home Appliance Manufacturing Equipment and Accessories Fair at the Huangpu International Convention and Exhibition Center in Zhongshan. On the basis of continuing the advantages of previous events, this grand event closely follows the pulse of the times, pays special attention to the demand for product selection in new e-commerce channels, and strives to build an efficient bridge between home appliance enterprises and e-commerce platforms.

Since its establishment in 2006, the China Home Appliance Fair has become a key showcase platform for the home appliance industry, witnessing and promoting innovation and development along the way. This exhibition covers an area of 35000 square meters and is expected to attract over 800 exhibitors. 60000 professional buyers will also attend to visit and purchase. The exhibits are rich and diverse, covering the entire industry chain of household appliances, small household appliances, smart home appliances, lighting fixtures, bathroom hardware, and more. It is worth noting that the exhibition has set up a special area for selecting products through new e-commerce channels, which has created an excellent product selection platform for e-commerce practitioners, enabling them to directly connect with high-quality home appliances and communicate face-to-face with suppliers to achieve precise product selection and explore new market areas.

Exhibition Name: 2026第37The China Home Appliance FairE-commerce New Channel Product Selection Conference

Exhibition time: 2026year3moon20-22day(SpringSeasonal Exhibition

Exhibition address:No. 18 Jianye Road, Huangpu Town, Zhongshan City, Guangdong Province - Zhongshan Huangpu International Convention and Exhibition Center

exhibitionOutput area：35000 square metersplanningExhibitors:800+households

estimatedBuyer:6Over 0000 people

OrganizerHuicong Group, Huicong Shopping Mall

OrganizerGuangzhou Huicong Network Technology Co., Ltd

Exhibition Inquiry: Remaining Life---132--（同）-6655-（V）3763---

kitchen equipment：Range hood, gas stove, disinfection cabinet, water heater, electric oven, dishwasher, bathroom heater, microwave oven, kitchen pendant, customized cabinet, stove, sink, ceiling, garbage disposal, etc

Bathroom appliances：Water heater, warm air shower heater, electric faucet, faucet showerhead, massage studio, smart toilet, shower room, sauna room, exhaust fan, dryer, flushing valve/valve core, induction sanitary ware, etc

Small electricity for daily life：Induction cooker, soybean milk machine, juice extractor, electric rice cooker, electric pressure cooker, electric cake pan, electric cooker, coffee maker, electric fan and ventilator, vacuum cleaner, electric iron, hair dryer, humidifier and dehumidifier, clothes dryer, bean sprout machine, toaster, electric steamer, electric fryer, yogurt machine, egg steamer, air fryer, water purifier, water dispenser, air purifier, others, etc

Household appliance partsmatchingPlastic parts, hardware parts, heating accessories, motors, control boards, raw materials, power cords, components, packaging and printing, mechanical equipment, others, etc

Services and publications：Industrial design, product design, service companies, media and publications, etc

Lighting supplies：Decorative lighting fixtures, home lighting, LED lighting and technology, outdoor lighting, electrical engineering, lighting accessories, etc

Hardware products：Door and window hardware, furniture hardware, locks, plumbing equipment, tool hardware, hardware accessories, etc

Exhibition Highlights

Empowering the core of industrial belts and innovating the "trade fair+" ecosystem

Based on the core location of the home appliance industry belt in the northern area of Zhongshan City, the event will deeply connect with over 10000 electricity production enterprises in the surrounding area, break through the traditional boundaries of exhibitions, and build a fusion model of "trade fair as industry belt, industry belt as trade fair", achieving seamless connection between industrial resources and trading needs, and creating a one-stop communication and trading platform for the home appliance industry.

National industrial belt clusters converge, B2B exhibition areas are fully covered

Establish a traditional B2B core exhibition area that accurately covers the four major home appliance industry clusters in China: Guangdong (Zhongshan, Shunde, Zhanjiang, Chaoshan), Zhejiang (Ningbo, Cixi, Yuyao, Shengzhou), Shandong (Zibo, Jiaozhou, Pingdu, Linyi), and Henan (Zhengzhou, Shangqiu, Hebi), gathering high-quality suppliers from the entire industry chain to meet the diverse selection needs of buyers.

Accurately invite B2B buyers from all channels, efficiently match supply and demand

Targeting traditional B2B buyers, agents, traders and other core groups in the national home appliance industry, we will carry out "one-on-one targeted invitations", select high-quality suppliers in advance based on enterprise procurement needs, establish efficient docking channels, and improve the efficiency of exhibition negotiation conversion.

Comprehensive e-commerce channel alliance, expanding new cooperation space

Covering six core channels including live streaming e-commerce, private domain e-commerce, video e-commerce, first-class e-commerce, content e-commerce, and cross-border e-commerce, we assist enterprises in establishing deep cooperation with top resources in various channels through interactive exhibition areas and special matchmaking meetings, and connect the entire product circulation chain.

Upstream and downstream joint exhibitions held simultaneously, empowering industrial upgrading in the AI era

Simultaneously holding the "2026 China Home Appliance Manufacturing Equipment and Accessories Trade Fair", realizing the upstream and downstream industry exhibition of home appliance products and manufacturing equipment and accessories, focusing on the application of A1 technology in the manufacturing industry, helping enterprises promote intelligent production iteration, and seize the opportunity of industrial upgrading.

The first "Home Appliance Industry Belt Product Selection Season" has been launched to extend the value cycle of the exhibition

Innovatively launching the first "Home Appliance Industry Belt Product Selection Season", extending exhibition services from "3-antenna offline exhibitions" to the entire spring season, covering the peak procurement season at the beginning of the year. Through continuous online docking and offline special events, we aim to create a comprehensive ecological event for the home appliance industry that runs through the entire quarter, maximizing the value of the exhibition.

Buyer invitation

100W buyer resources for home appliances, lighting fixtures, building materials, bathrooms, and more

*Outdoor advertising placement in 30 professional markets

*Five months before the exhibition, nearly a hundred professionals were invited by phone

*Two months before the exhibition, more than 50 local promoters went deep into 280 professional markets for one-on-one invitations

*40 free shuttle buses for round-trip transportation

*Collaboration with over 100 print and online media outlets

*Cooperate with major professional markets and deliver invitation letters accurately

Exhibition Hall Layout

prospect--Intelligent, green, and personalized development

With the continuous advancement of technology and the increasing diversification of consumer demands, the home appliance industry is developing towards intelligence, greenness, and personalization. In the future, home appliance companies will pay more attention to the intelligent functions of their products and the application of green technologies to meet consumers' needs for convenient, environmentally friendly, and healthy living. At the same time, personalized customization will also become an important development trend in the home appliance industry. Enterprises will provide consumers with more personalized products and services through technologies such as big data and artificial intelligence. I believe that in the near future, the home appliance industry will continue to emerge with more cutting-edge technological achievements to meet the growing needs of consumers and take big strides towards a higher quality development stage.

In short, the 37th China Home Appliance Fair E-commerce New Channel Product Selection Fair will continue to inject new vitality into the development of the home appliance industry with its rich content, innovative forms, and efficient docking, and provide a high-quality platform for exhibitors and buyers to communicate and cooperate. The exhibition will continue to showcase the latest achievements and development trends in the home appliance industry, providing important direction and momentum for the future development of the industry.

• Contact:the rest of one's life
• Mobile:13266553763
• Address:No. 18 Jianye Road, Huangpu Town, Zhongshan City, Guangdong Province - Zhongshan Huangpu International Convention and Exhibition Center

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