2026 Shanghai International Beauty Expo (CBE): The 'Super Hub' of the Global Beauty Industry Ecology undergoes Further Evolution

——Reconstruct the industry value chain with "global coverage+technology driven+biaogan empowerment"

The grand opening of Shanghai New International Expo Center will take place from May 12-14, 2026!

Host Shanghai Baiwen Exhibition Co., Ltd

1、 Exhibition scale and data: breaking through the "ceiling" of Asian beauty exhibitions again

Scale transition

Exhibition area: 230000 square meters, covering 17 exhibition halls, forming a global influence of "one city, one exhibition", far exceeding competitors such as Bologna Beauty Exhibition in Italy (250000 square meters) and K-Beauty Expo in South Korea (120000 square meters);

Internationalization level: Over 3200 companies from 40+countries participated in the exhibition, with guojipinpai accounting for 42% of the total. 50 Fortune 500 beauty groups, including ____ and ____, led the way, demonstrating China's position as a "global resource allocation center" in the market.

New products and trends

First launch economy: Over 80000 new products are globally launched, focusing on cutting-edge tracks such as intelligent sun protection (AI skin adaptation), gene editing materials (epigenetic anti-aging), oral beauty (intestinal microbiota regulation), etc. The first launch volume has surged by 35% year-on-year, leading the industry's technological iteration;

Technology penetration: Over 30% of participating companies carry digital tools (such as AI formula generators, 3D printing customized equipment), enabling deep penetration of technology from the marketing end to the research and development end.

Buyer Ecology

Global network: attracting 500000 professional buyers from 101 countries, cross-border e-commerce buyers increased by 65%, and buyers from the Middle East gathered more than 1000 people (the first large-scale participation) to help brands directly hit the incremental markets along the "the Belt and Road";

Channel sinking: offline coverage of 25 branch agents in 31 provinces and cities across the country, over 100000 terminal stores, online linkage of 300+MCNs, 5000+KOLs, forming a comprehensive reach of "high-end shopping mall community small store live e-commerce".

2、 CBE Cosmetics Exhibition: The 'Global Empowerment Platform' for China's Beauty Industry

Exhibition Matrix: From Category Coverage to Scene Revolution

14 major categories+40 segmented tracks: covering the entire industry chain of skincare, cosmetics, hair products, maternity and baby care, men's care, oral care products, etc. Among them, the maternity and baby care exhibition area (W3 Hall) focuses on the demand for "scientific parenting" and launches innovative categories such as age based skincare and intelligent care tools;

Theme hall innovation: nine theme halls, such as "green beauty", "scientific skin beauty" and "China-Chic New Power", are set up to create immersive experience scenes and improve the efficiency of purchasing decisions.

Brand Ecology

Leading international giants: International groups showcase new research and development achievements such as "carbon neutral packaging" and "bio fermentation raw materials";

The rise of local leaders: China's top group enterprises such as Huaxi Biotechnology and others have seized the high-end market through the "ingredient party" strategy (such as recombinant collagen and supramolecular technology);

Breakthrough of emerging brands: Lin Qingxuan, Gu Yu, Xi Muyuan, and others have entered the segmented track with "precision skincare" and "Eastern aesthetics", and quickly broke through with the CBE platform.

Channel value

Offline channels: covering agents nationwide, Baiqiang chains (such as Jiaolan Jiaren), shopping centers/department stores (such as SKP, Intime), with a focus on breaking through the "small town youth" market in second and third tier cities;

Online channels: Linking traditional e-commerce (Tmall Global), cross-border e-commerce (SHEIN), and private domain platforms (with likes), building a closed loop of "public domain drainage private domain sedimentation" to help brands achieve comprehensive growth.

3、 Why Choose CBE: From "Trade Platform" to "Industry Accelerator"

Quanwei Endorsement: Industry Bias's "Certification System"

Award Empowerment: Compete for the "CBE Beauty Brand" and "Meiyi Award Annual TOP List" to enhance brand premium;

White Paper Release: Jointly release the "2026 China Beauty Trend Report" with "Cosmetics Information" and "Green Eye" to seize the industry discourse power.

Resource integration: a closed loop from "traffic" to "retention"

Red Person Matrix: 5000+KOL resources (such as "Nian Gao Mama", a mother and baby vertical expert, and "Luo Wangyu", a beauty vertical expert), improve conversion rates through "unboxing evaluation" and "ingredient analysis";

Media Communication: Top media outlets such as Tencent, Jiliang Engine, Sina Weibo, etc. provide full coverage, covering over 1 billion exposures and creating a brand reputation field.

Activity Empowerment: Upgrading from "Trading" to "Learning"

Summit Forum: Hold the "China Cosmetics Retail Industry Conference" and "CBE Cross border Going Global Forum" to analyze the new models of "instant retail" and "AI guided shopping";

Resource docking: Set up a "Red People Global Product Selection Conference" and a "Private Domain Resource Docking Zone" to achieve precise matching of "people and goods fields".

4、 Audience portrait: the 'super node' of core decision-makers in the industry chain

Channel end: National agents (40.69%), Baiqiang chains (such as Sephora), shopping centers/department stores (such as K11, Wanxiang City), maternity and baby stores (such as Kidswant);

Platform side: mainstream e-commerce (Tmall Global, JD Global), social e-commerce (Kwai, Tiktok), cross-border e-commerce (SHEIN, Temu);

Content side: MCN institutions (such as Wuyou Media, Qianxun), KOLs (such as Li Jiaqi, Cheng Shi'an), mainstream media (such as Fashion COSMO, ELLE);

Professional end: operation service agencies (such as Baoshun E-commerce), Xingyezhuanjia (such as Jia Haidong, former chairman of IFSCC), research institutions (such as Shanghai Institute of Organic Chemistry, Chinese Academy of Sciences).

5、 Previous partner institutions: the "super circle of friends" of the global beauty ecosystem

International organizations: Japan External Trade Organization (JETRO), Korea Cosmetics Association, Cosmetic Valley Industry Base in France, IKW Association in Germany, etc., promote global resource exchange;

Domestic institutions: China Flavor essence and Cosmetics Industry Association, Shanghai Daily Chemical Industry Association, Taiwan Cosmetics GMP Industry Development Association, etc., to strengthen industrial collaboration;

Media Alliance: Tencent, Giant Engine, Fashion COSMO, Pacific Fashion Network, etc., to build a global communication matrix.

6、 Future Outlook: The "New Infrastructure" and "Globalization 2.0" of the Beauty Industry

Technology driven: AI research and development (such as AI skin detectors), green production (such as biobased packaging), and intelligent supply chain (such as traceability) will become standard features;

Mode innovation: DTC (Direct to Consumer) mode, subscription system (such as "Baby Skincare Seasonal Card"), and membership economy (such as "Maternity Care Annual Card") will reshape consumer relationships;

Globalization 2.0: With the Middle East and Southeast Asia as the pivot, achieve "light asset going global" through localized operations (such as establishing overseas warehouses and signing local KOLs).

Conclusion

The 2026 Shanghai International Beauty Expo (CBE) is not only a "super hub" for commercial transactions, but also a source of technological revolution in the global beauty industry, a testing ground for model innovation, and a springboard for global layout. Exhibitors can seize the trillion dollar maternity and infant market, connect global resources, embrace technological changes, and jointly embark on the "second growth curve" of industry development through this platform.

Coming to CBE is not just about exhibiting, but also about seizing the future

Daily skincare products

Essential Oil Soap Shampoo | Toothpaste | Sunscreen/spray Hair Free spray

Aromatherapy, daily chemical essence fragrance, essential oil series

Hand sanitizer, dishwashing detergent

Hair care, hair care and shampoo set, shampoo

Beauty equipment, home beauty equipment

Essence liquid, facial mask, lotion, face cream, eye mask

Color makeup, perfume, lip care, eyeliner pencil, eye shadow, lipstick, lip glaze, powder blusher makeup

Isolation cream, eye cream

Facial cleanser, facial cleanser

Toothpaste, OEM toothpaste processing, OEM toothpaste, OEM toothpaste, whitening toothpaste

Electric toothbrush, dental floss

Makeup removing products, foundation make-up

Makeup toner, toner

Hair conditioner, styling water mousse/hair wax, hair dye, perm agent

Body lotion, hand cream

Makeup cotton/makeup remover cotton

Makeup egg, facial brush, face towel

Beauty tools, makeup utensils, powder puff

Mechanical equipment category

Cosmetics packaging materials and raw materials

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Truename:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870