Standing at the threshold of a market size of billions, the 11th Shanghai International Licensing Exhibition is not only a business docking platform, but also a super engine driving industrial transformation. From March 12-14, 2026, this industry event that gathers top global IPs and 100000 precise buyers will inject new momentum into the Chinese consumer market. Login to the official website for pre registration now and embark on your own IP mining journey!

This exhibition presents three major structural upgrades: firstly, the coverage of the IP matrix has reached a historical high, with trendy IPs such as Disney, Doraemon, Ultraman series, and Kumamoto Bear, as well as top cultural and museum attractions such as the National Museum of China, Dunhuang Museum, and Hangzhou Museum; Secondly, the depth of industrial penetration has significantly increased. This exhibition invited brand merchants and factories from multiple fields such as toys, trendy toys, clothing, cultural and creative gifts, 3C digital, and cultural tourism real estate to visit and purchase. Thirdly, the new IP authorization industry chain centered on cultural and creative industries is gradually becoming clear. The 2025 Shanghai International Cultural and Creative Exhibition will be held concurrently with this exhibition, which deeply integrates IP authorization with cultural and creative development and sales channels, forming a unique industrial ecosystem for the exhibition.

This Shanghai International Licensing Exhibition has gathered more than 1000 well-known IPs from China, Japan, the United States, France, the Netherlands, Australia and other countries and regions, including animation, games, film and television, fashion, China-Chic, cultural and museum art, and more than 30000 various IP derivatives and museum cultural and creative, trendy game manual, cultural and creative accessories and other trendy new products.

IP exhibition area
Mainly including cartoon characters, movies and TV shows, games, cultural tourism, mascots, character roles, art works, sports, fashionable lifestyle, sports, automobiles, entertainment, museum cultural and creative IP displays.
Derivatives Exhibition Area
Mainly including theme parks, shopping centers, toys, stationery, publications, IP beauty stores VR/AR、 Display of derivative products such as gifts, home furnishings, clothing and accessories, food, jewelry, amusement equipment, digital electronics, infant and preschool education supplies, luggage, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Manager Wang
• E-mail:948374441@qq.com
• QQ:948374441
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870