In 2025, Sichuan Province will further promote the "Sichuan Tea Revitalization Plan", with the core of green ecological tea garden construction, regional brand cultivation, digital transformation, and tea tourism integration, to continuously promote the high-quality development of the tea industry. As a western consumption center city, Chengdu relies on the "exhibition+consumption" policy to activate the tea consumption market through measures such as issuing special consumption vouchers, hosting live streaming sales, and creating a tea culture experience area. At the same time, the tea industry market is showing new trends of health, youthfulness, internationalization, and technological advancement. In this context, the 2025 Chengdu (Autumn) International Tea Industry Expo will be held from November 7th to 10th at the Chengdu Century City International Convention and Exhibition Center, aiming to build a two-way bridge between industrial upgrading and consumption upgrading, promote Chinese tea brands to go global, and promote the deep integration of tea culture and modern consumption.

Exhibition Highlights

1. International certification, global impact. As the only professional tea exhibition in the western region that has been certified by the International Federation of Exhibition Industries (UFI), this year's Tea Expo continues to uphold international and open exhibition, inviting more than 10000 buyers, trading companies, and cross-border e-commerce platforms from tea consuming countries and regions around the world to negotiate procurement and supply and demand cooperation, helping Sichuan tea and the national tea industry to reach the sea and spread their fragrance to the world.

2. Empowering diversity and breaking boundaries across borders. Fully leverage the fusion and catalytic function of tea culture, innovate the establishment of international coffee exhibition area, new tea beverage exhibition area, good tea in the "county" exhibition area, black tea theme exhibition area, tea utensil aesthetics exhibition area and other characteristic sections. Simultaneously holding cross-border events such as the Western Red Tea Procurement Festival, Good Tea in "County" Promotion and Tasting Meetings, New Tea Drinks+Self Media Brand Shows, International Coffee Festivals, etc., through multi-dimensional linkage of "exhibitions, conferences, festivals, and shows", to create an efficient cooperation platform that combines cultural experience and commercial value.

3. Media matrix, ecological co creation. The exhibition collaborates with central level media, vertical industry platforms, regional integrated media, and over 500 experts/KOLs to build a "central kitchen style" communication network. Through a four-dimensional content matrix of "live streaming+short videos+graphics and text+interaction", it achieves exponential diffusion of tea brand sound and creates a comprehensive and three-dimensional brand communication feast.

As a benchmark for the national autumn tea industry, this year's Tea Expo covers an area of 35000 square meters and plans to set up characteristic themed exhibition areas for tea, including the "County" exhibition area, well-known brand exhibition area, international black tea exhibition area, national flower tea brand exhibition area, new tea beverage brand exhibition area, international coffee exhibition area, and tea utensil aesthetics exhibition area.

1. Good tea is in the 'County' exhibition area. Concentrate on showcasing regional public brands, specialty tea products, tea tourism destinations, and the revitalization of tea towns in strong tea producing counties across the country, in order to expand the market share and brand influence of county-level tea products.

2. Exhibition area for famous tea brands. Concentrate on showcasing well-known tea brands from various regions and enterprises, and create a consumption highland for famous tea brands that integrate black tea, pu erh tea, white tea, oolong tea, green tea, and yellow tea.

3. International Red Tea Exhibition Area. Centralize the display of major black tea producing regions, enterprise brands, and internationally renowned black teas across the country, establish a global black tea trading and cooperation exchange platform, promote the consumption of black tea during the autumn and winter peak seasons, and continuously expand the influence of Chinese black tea brands.

4. National Flower Tea Exhibition Area. Build an exhibition and sales platform for flower tea products, showcasing regional public brands and well-known enterprise brands of flower tea from all over the country, promoting the expansion of the flower tea consumption market and global exchange and cooperation of flower tea culture.

5. Exhibition area for new-style tea drinks. Building a youthful and innovative stage for traditional tea fragrance, focusing on the trend of youthful, fashionable, and functional tea consumption, gathering new tea drink sub brands from traditional tea enterprises, top chain brands of new tea drinks, specialty raw material suppliers, and equipment and packaging solution providers, presenting a panoramic view of the entire industry chain innovation ecology of new tea drinks from the raw material end to the consumer end, and creating a cutting-edge platform that integrates brand display, industry docking, and consumer experience.

6. International Coffee Exhibition Area. Tea and coffee blend together, opening a new chapter in global flavors and creating an immersive experience space for cross-cultural integration. The exhibition area gathers high-quality coffee brands from multiple countries around the world and domestic coffee producing areas, presenting a full industry chain ecology from planting, roasting to brewing, and building a platform for industry dialogue, trend interaction, and consumption promotion.

7. Tea ware aesthetics exhibition area. With the theme of "tea ceremony carried by vessels, coexistence of new beauty", we gather global tea brands, covering a full range of tea sets such as purple clay, ceramics, lacquer art, silverware, bamboo and wood, showcasing diverse aesthetic expressions from traditional craftsmanship to avant-garde design. Inviting Yixing Zisha masters and Jingdezhen celadon inheritors to demonstrate skills such as drawing and carving on site, the audience can immerse themselves in the production of tea utensils and innovative tea utensils empowered by technology, building a full industry chain ecology of tea utensil aesthetics, and creating a fusion feast of Eastern and contemporary aesthetics.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:028-87616272
• Truename:Mr. Hu
• Fax:028-86620482
• E-mail:320673450@qq.com
• QQ:320673450
• Address:8th Floor, Building 3, Red Star International, No. 69 Qingyun South Street, Chengdu City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870