In recent years, with the deepening of national policies such as the "Healthy China 2030" plan outline, the "National Fitness Plan (2021-2025)", and the "Guiding Opinions on Financial Support for High quality Development of the Sports Industry", the sports industry has ushered in a new stage of high-quality development. The Chinese sports consumption market is showing a trend of diversification. The public's awareness of health has significantly increased, and the demand for weight management and scientific fitness has surged, driving the rapid growth of smart wearable devices, functional sports equipment, and digital fitness services. The integrated development of sports venues and sports equipment is giving birth to emerging formats such as "smart fitness" and "lightweight sports", creating trillion level market opportunities for the industry.
In this context, the 2025 Beijing International Sports Goods Expo, hosted by Beijing Eagle International Exhibition Co., Ltd. and jointly organized by the Beijing Sports Venue Association, will be held from October 23-25, 2025 at the China International Exhibition Center (Chaoyang Hall) in Beijing. The theme of the expo is "Leading the New Era of Sports with Intelligence, Creating a Healthy New Life Together", focusing on technology empowerment, green transformation, and public sharing, gathering industry leaders, innovative technologies, and cutting-edge products, creating a full industry chain exchange and cooperation platform, and helping China's sports and fitness industry move towards a new future of intelligence, sustainability, and inclusiveness!

Important activities during the same period
Opening Ceremony and Guest Tour of the Expo
China Sports Industry Development Summit
China Sports Science and Technology Innovation Conference
International Sports Brand Strategic Cooperation Conference
China Sports PPP Project Matchmaking Conference
Sports equipment new product launch event
China Sports Goods Procurement Supply and Demand Matchmaking Conference

Exhibition Highlights
✅ Full industry chain coverage: covering a full range of products including fitness equipment, sports equipment, sports technology, venue construction facilities, sports rehabilitation, outdoor leisure, etc., creating a one-stop procurement and communication platform.
✅ Endorsement from authoritative institutions: We will collaborate with industry authoritative institutions to gather top resources in the industry, ensuring the professionalism and influence of the exhibition.
✅ International Brand Gathering: Attracting over 500 well-known sports brands from around the world to participate in the exhibition, expected to receive over 40000 professional visitors, helping enterprises expand their domestic and international markets.
✅ High end forum:
China Sports Industry Development Summit: Inviting government leaders, industry leaders, experts and scholars to discuss sports industry policies and trends.
Sports Technology Innovation Conference: Focusing on cutting-edge technology applications such as smart wearables, AI training, and virtual sports.
New Product Launch and Experience Area: Allow the audience to be exposed to the latest sports technology and products at the first time.

Audience composition
（1） Business system professional audience
Agents and retail channels, sports equipment agents/purchasers/distributors, import and export trading companies, large e-commerce platforms/cross-border e-commerce service platforms, offline retailers of sports equipment, and sports equipment rental service providers;
（2） Clubs and commercial sports facilities
Government/project owner units/developers/investors, EPC project general contractors, subcontractors, design institutes, various sports club/studio operators and investors, gym operators and investors, sports rehabilitation institutions and laboratories, resort hotels/sports leisure spaces and complex operators and investors, sports venue design/construction/operation and investment institutions;
（3） Sports service providers
Sports event operators, digital sports operation service providers, sports education integration and sports training institutions, sports tourism service companies;
（4） Non commercial system professional audience
Government/project owner unit/developer/investor, EPC project general contractor, subcontractor, design institute, national sports system, sports bureaus of various provinces/cities/districts/counties in China, project centers of the General Administration of Sport system at all levels, sports industry groups/companies/sports venues/associations/sports bases/sports teams/sports research units under various sports departments;
（5） Education system
The competent departments for the procurement and construction of sports facilities and equipment in universities and primary and secondary schools nationwide, as well as various non-public school procurement and construction departments and education and training institutions;
（6） Popular sports enthusiasts
The main venue and surrounding areas are for the general public who love sports and a healthy and fashionable lifestyle

Fitness Exhibition Area
Home use machines, small training and fitness equipment, massage and home health products, fitness equipment accessories, wearable smart devices, commercial machines, outdoor equipment for national fitness, rehabilitation and testing, fitness equipment spare parts, club supporting facilities, and integrated solutions for fitness centers;

Sports Equipment and Technology Exhibition Area
Intelligent fitness equipment (AI private teaching, VR training system), wearable smart devices for sports and fitness, professional event equipment (NBA/WCBA cooperative brand), sports rehabilitation technology (wearable devices, integrated sports and medical solutions);

Sports Consumption and Service Exhibition Area
Ball and sports shoes and clothing (three major ball and sports protective equipment/table tennis, badminton, tennis and other protective equipment/sports shoes and clothing), (foot basket, volleyball and sports protective equipment/table tennis, badminton, tennis and other ball/ball sports peripheral products/sports shoes and clothing), outdoor leisure (fishing gear lifting equipment/mountain climbing/camping and services/sports tourism), fashionable sports (water sports/roller skating/fighting and competitive combat/technological sports/sports nutrition); Sports nutrition and health (sports nutrition supplements/foods, functional foods/beverages, light and healthy foods, energy bar meal replacements, basic nutrition products, sports nutrition OEM services);

Sports venue construction and equipment exhibition area
Low carbon/zero carbon venue technology, sports venue building decoration materials, venue construction, artificial grass, sports flooring, running tracks, ground paving materials, sports equipment, swimming pool equipment, venue lighting fixtures, venue sound and lighting, grandstand seats, electronic display equipment, campus sports+youth sports equipment and facilities;

Outdoor sports and cycling equipment exhibition area
Mountain bikes, road bikes, complete vehicles and spare parts; Cycling clothing and protective gear such as cycling clothes, helmets, gloves/shoes, glasses, GPS code tables, sports cameras, backpacks/water bottle racks, maintenance tools and other intelligent and outdoor equipment, high-end customization and new materials, carbon fiber customized frames, seat cushions, tires, etc;

Government Sports Industry Exhibition Area
Local government departments (sports/education/tourism), international and domestic sports organizations/sports associations, local sports industry groups, and local sports industry parks.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:010-62712679
• E-mail:qiwei-china@163.com
• QQ:2519247902
• Address:Room 1118, Building B1, Xinlong Building, Xisanqi, Haidian District, Beijing

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