The 24th Toy Expo, with the theme of "Toy City, Igniting the World", will be held grandly at Shantou International Convention and Exhibition Center from October 23 to 26, 2025.
This year's Toy Fair will innovate the form of "exhibition+play" based on previous years, striving to present a larger scale, higher level, and more influential event for the domestic and foreign toy industry.

The exhibition area reaches 100000 square meters
It is reported that the exhibition area of this year's amusement expo has reached 100000 square meters, a significant increase from the previous edition, covering multiple large exhibition halls and setting up a variety of themed exhibition areas. Over 2000 well-known brands from around the world participated in the exhibition, covering various categories of toys and showcasing the diverse style of the industry. The exhibition accurately anchors the autumn Canton Fair window period, undertakes the million level international business traffic of the Canton Fair, and is expected to attract more than 100000 professional visitors from various fields of the toy industry, including buyers, distributors, retailers, designers, etc.

Add multiple featured exhibition areas
In addition, in addition to the existing toy brand area, IP exhibition area, international exhibition area, machinery exhibition and accessory supporting exhibition area, this year's amusement expo will also add special exhibition areas such as stationery and gifts, baby strollers, plush toys and Dongguan figurines, jointly building a new ecosystem for industry development.
Extension of exhibition days to four days
In recent years, the popularity of amusement fairs has continued to rise, attracting many citizens and tourists. In order to better meet the exhibition needs of ordinary consumers and enhance the exhibition experience, the duration of this exhibition has been extended to four days, using a "2.5+1.5" model to serve both the B-end and C-end markets. The first 2.5 days are dedicated to serving toy buyers and professional buyers, and the last 1.5 days are open to the public, making the content of the Toy Expo more "down-to-earth" and the business card of "Toy City" more appealing. The whole nation enjoys the "Toy Carnival" together.
During the exhibition, a series of supporting activities will also be held, including the 3rd China Building Blocks Industry Conference, 2025 Shantou Toy Design Competition, Asia Pacific Stationery Association Alliance Annual Meeting, and "Toy Night" Anime IP Evening Party.

Authorized genuine toys and model toys
▷ Puzzle education, building blocks, puzzle toys, DIY toys, paper toys
▷ Infant and toddler toys, dolls, plush toys made of cloth
▷ Remote control toys, electric toys, plastic toys
Outdoor and sports equipment, sports toys, programs, party supplies
▷ IP authorization, design services, equipment raw materials, packaging accessories

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Miss Chen
• Address:No. 96 Changping Road, Longhu District, Shantou City

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