2026 China International Trend Sports and Intelligent Wear Exhibition
Date: March 20-22, 2026
Address: Shenzhen Convention and Exhibition Center
Exhibition Overview:
In recent years, with the deepening implementation of the national fitness strategy, the trend sports industry has ushered in new development opportunities driven by both policy promotion and market demand. Whether it's street basketball, skateboarding, ultimate frisbee, or emerging sports such as camping and cycling that have emerged in recent years, they have gradually become a way of life and cultural symbol for young people.
Against the backdrop of consumer upgrading and the rise of the "Generation Z" group, exercise is no longer just a means of strengthening the body, but has become an important way to showcase personality and social skills. Data shows that by 2024, the consumption scale of emerging sports in China has exceeded 120 billion yuan, with a growth rate of over 20% for consumption related to trendy sports, higher than the overall growth rate of the traditional sports equipment market. The sales of trendy sports equipment such as skateboarding, surfing, rock climbing, frisbee, and flag football continue to rise, with a year-on-year increase of over 50% in sales on e-commerce platforms. At the same time, topics such as "Frisbee Bureau" and "Cycling Group" on social media such as Tiktok and Xiaohongshu have frequently hit the hot list, and related events and activities have repeatedly "gone out of the loop", promoting the vigorous development of the whole industrial chain of equipment, clothing, venues, training, etc.
Positive signals are frequently released at the national level. The National Fitness Plan clearly proposes to promote the development of diversified and personalized exercise methods, and encourage the popularization of emerging sports. At the same time, the Guiding Opinions on Further Improving and Implementing Active Fertility Support Measures also propose to increase youth sports facilities and activities, and encourage more social forces to enter the sports industry. Multiple local governments have introduced special policies to support the construction of trendy sports venues, promote the landing of events, and guide social capital into the trendy sports industry, creating a favorable policy environment for industry development.
The favorable policies and market demand have provided favorable conditions for the development of the industry. In this context, with the support of various regulatory departments and associations, the 2026 China International Trendy Sports and Intelligent Wear Exhibition will be held at the Shenzhen Convention and Exhibition Center from March 20-22, showcasing more than 300 related products and safety equipment such as trendy sports equipment, trendy equipment, trendy clothing, and intelligent wear devices. It is expected to gather 500 global brand enterprises and dozens of foreign exhibition groups, providing an efficient platform for representatives from various sectors of the sports industry to search for new products, conduct business matching, evaluate procurement, and negotiate cooperation. And through rich on-site activities to communicate industry development trends with industry professionals, providing a diversified platform for brand owners, creative design companies, powerful factories, foreign trade companies, and cross-border e-commerce to showcase, communicate, and exchange procurement.

Forum activities:
2026 China Tide Movement Forum
2026 China Outdoor Sports Safety Forum
2026 China Fashion Sports Competition
2026 China's Most Trendy Brand Product Awards Ceremony
2026 China Tide Sports Carnival
2026 China Intelligent Wearable Forum
Exhibition features:
1. Connect the trendy sports industry chain and experience one-stop procurement
Breaking down barriers between the supply chain of trendy sports, brand merchants, channel merchants, service agencies, event communities, etc., creating a one-stop procurement scenario, integrating resources, accurately matching, promoting communication within the chain, and continuously bringing new momentum, new concepts, and new opportunities to the industry.
2. Focus on the vertical domain of tidal movement and construct a sports ecosystem
Gathering numerous well-known international and domestic first-line equipment brands, showcasing a comprehensive range of trendy sports equipment, safety supplies, venues, events, education, training, and other full industry chains, building a diverse trendy sports ecosystem.
3. Digging deep into the economy of trendy sports enthusiasts and leading the social trend
Hundreds of KOLs and KOCs shared their trendy sports lifestyle on site, leading the way in "trendy sports style social", igniting communication, enhancing market influence and purchasing power, and promoting industry cross-border breakthroughs.

Exhibition scope:
Trendy sports: RV, rock climbing, hiking tents, sleeping bags and mats, folding chairs, lighting fixtures, off-road vehicles, hiking ropes, camping canopies, hiking poles, outdoor cooking utensils, telescopes, outdoor multifunctional knives, outdoor water purifiers, hiking backpacks, outdoor sun hats, camping roof tents. Trendy equipment category: roller shoes, hiking shoes, drones, rowing boats, skateboard protective gear, water sports awards, skateboarding, hiking and mountaineering rights, water sports life jackets, sailboats, roller protective gear, water sports buoys, water sports storage bags.
Trendy sportswear category: sportswear (center coat), yoga clothes, sports underwear, hiking shoes, casual sports shoes, hiking socks, trendy clothing, sports hoodies, sports T-shirts, necklaces, quick drying fabrics, sun protection clothes, golf clothes, shoes (running shoes, hiking shoes), socks (sports functional socks), sports casual pants, accessories (glasses), functional face accessories (waterproof and breathable fabrics, warm fabrics).
Trendy lifestyle: Yoga/Pilates (yoga mats, yoga bricks), Pilates rings, commercial treadmills, dumbbells, treadmills, strength training equipment (barbells, bench stands), rehabilitation equipment (massage guns/fascia guns), infrared therapy equipment, sports drinks, sports nutrition (egg whites/energy bars).
Intelligent wearable devices: intelligent wearable devices, intelligent outdoor equipment, intelligent sports accessories, sports image recording devices, sports health monitoring devices, sports rehabilitation technology, outdoor exploration intelligent equipment, intelligent voice assistants and navigation devices, intelligent exercise bicycles and treadmills.
Other displays: venue equipment, safety gear, sports food and beverages, sports rehabilitation, clubs, IP events, training, education, finance, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Shanghai Kaixuan Exhibition Service Co., Ltd
• Telephone:13162209353
• Truename:Li Yan
• Mobile:13162209353
• E-mail:8537536@qq.com
• Address:Organizing Committee of 2026 China Fashion Sports Exhibition

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