1、 Exhibition situation:

1. Introduction to the exhibition:

Exhibition Chinese name: The 6th China Cross border E-commerce Trade Fair 2026

English name: The 6th China Cross Border E-Commerce Trade Fair

Exhibition time: March 18-20, 2026 (3 days)

Exhibition location: Fuzhou Strait International Convention and Exhibition Center

Exhibition scale: 100000 square meters

Exhibition Theme: Linking Cross border Across the Entire River Basin • Building a New E-commerce Ecosystem Together

Organizer: Fujian Chamber of Commerce for Import and Export, Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd

Organizer: Fujian Huiyuan Cultural Development Group Co., Ltd

2. Exhibition Introduction:

The China Cross border E-commerce Fair (referred to as the "China Cross border Fair") was founded in 2021 and is held annually in Fuzhou from March 18th to 20th. With the characteristics of large exhibition scale, high exhibition level, diverse display categories, wide procurement invitations, multiple think tank experts, and comprehensive industrial elements, the China Cross Border Expo has become one of the largest and most professional annual cross-border e-commerce exhibitions in the domestic cross-border e-commerce industry. The China Cross Border Expo has been hosted by the Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Chamber of Commerce for Import and Export, and Fujian Huiyuan International Exhibition Co., Ltd. for many years, and has become the first cross-border e-commerce exhibition in China to obtain certification from the International Federation of Exhibition Industry (UFI). It is recognized as a barometer and compass for China's cross-border e-commerce. All the past is a prologue. The 6th China Cross border E-commerce Trade Fair is at the beginning of the second five-year plan of the exhibition, accompanied by the 2026 China Cross border E-commerce Conference. With the aim of "better, higher, and farther", we strive to once again launch the first shot of the national cross-border e-commerce industry every spring. The evaluation of the 3.18 China Cross border E-commerce Fair is "the first exhibition of China's cross-border e-commerce".

2、 Exhibition advantages

① Cross border e-commerce national brand exhibition ② Foreign trade exhibition organizer national team ③ Precise matching of 100000 cross-border buyers

④ 2500+suppliers, 50+advantageous industrial belts nationwide ⑤ Industry access trade fair fully recognized from official to industry

3、 Exhibits and exhibition areas

1. Supplier exhibition area:

Household daily consumer goods: kitchenware, bamboo and wood products, glassware, ceramic products, cups, pots, tea sets, disposable kitchenware, stainless steel products, cleaning supplies, umbrellas, rain gear, hangers, storage supplies, trash cans, garbage bags, flashlights, batteries, cloths, brooms, mops, mosquito coils, tissue cotton swabs, storage racks, air fresheners, disinfectants, laundry and washing products, etc

▼ Consumer electronics: 3C electronic appliances, digital products, smartphones, headphones and speakers, smart wearables, computers and accessories, e-sports products, electronic security, mobile phone accessories, etc

▼ Gifts, stationery and cosmetics: holiday products, oil paintings and picture frames, DIY products, gift stationery, beauty products, perfume, cosmetics, oral care products, washing products, health care, essential oils, body shaping, anti-aging, nail and eyelash beauty, etc

▼ Shoes, clothing, textiles, bags, sports equipment: men's and women's clothing, children's clothing, underwear, swimsuits, sportswear, fashion shoes, sports shoes, children's shoes, sandals, slippers, functional shoes, various bags, fabrics, home textiles, accessories, glasses, fashion accessories, sports and fitness equipment, fitness equipment, fitness products, balls, tennis, badminton, combat, outdoor sports, yoga, amusement equipment, tents, camping supplies, home swimming pools, etc

▼ Mother and baby toys, pet supplies: inflatable toys, educational toys, electronic toys, plush toys, mechanical toys, riding toys, baby crib cradles, baby bedding, stroller straps, baby gifts, diapers, maternity and baby care products, pet clothing, food, toys, utensils, leashes, grooming and grooming products, bedding and pet houses, training supplies, etc

▼ Garden hardware, automotive and motorcycle accessories category: gardening equipment, gardening tools, hardware tools, automotive and motorcycle consumables, automotive beauty and maintenance products, car electronic products, interior accessories, automotive repair tools, sunshade equipment, weeding equipment, irrigation equipment, barbecue equipment, garden building materials, small machinery, pipeline equipment, etc

Southeast Asia Ecological Zone: E-commerce platforms and ecological service enterprises in Europe, America, Japan, South Korea, Southeast Asia, such as logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc

▼ Mainstream and Emerging Platform Ecological Zone: Mainstream platforms such as Amazon, TikTok Shop, eBay, Shein, as well as emerging platform related service providers such as Jumia, B2Brazil, Mercado Libre, KiKUU, etc

Cross border e-commerce comprehensive service provider area: cross-border e-commerce platform, information consulting, logistics warehousing, operation management system, payment platform, digital marketing, insurance and finance, financial investment, talent cultivation, cross-border institutions, etc

▼ Comprehensive pilot zones and industrial belt zones: 165 cross-border e-commerce comprehensive pilot zones and cross-border adaptation industrial belts across the country.

4、 Reason for participation:

The industry access trade fair for suppliers (one-stop sales) is created by the national team of international trade exhibitions, where a large number of buyers gather for centralized procurement during the peak season with frequent explosive products

Accurate target audience for the platform (one-stop investment promotion): More than 80% of exhibitors are entry-level or willing enterprises in the cross-border e-commerce supply chain, and all of them are strong and promising enterprises selected by the organizers

Authentic source of goods for buyers (one-stop procurement): a supply chain exhibition from the best cross-border e-commerce export industry belt in China, with deep contact with the manufacturing industry source and no intermediaries to make price differences

Rich demand for service providers (one-stop service): On site buyers and sellers have different development trends, and there is an urgent desire for transformation and improvement, creating diverse service demands in multiple stages

5、 National high-level forums and top industry events gather:

✬ China Cross border E-commerce Financial Capital Summit Forum ✬ Cross border E-commerce Trend Report Release and Interpretation ✬ China Cross border E-commerce Technology Conference

✬ Cross border E-commerce Talent Training Summit Forum ✬ Cross border E-commerce Industry Belt Promotion Series Activities ✬ Platform Sales Operation Experience Sharing

6、 Booth type and price

Standard booth for supplier exhibition area: 12000 yuan/9 square meters, standard booth for platform and service provider exhibition area: 13000 yuan/9 square meters, including basic exhibition equipment configuration (double booth can be applied for on 18m2, with an additional 10% double booth fee)

Supplier exhibition area bare space booth: (starting from 18 square meters) 1200 yuan/square meter, platform and service provider exhibition area (18 square meters) 1300 yuan/square meter, no configuration (configuration required should be applied to the organizing committee in advance)

Independence Island: Applying for Independence Island booth requires an additional 10% Independence Island open space fee

Exhibits and exhibition areas

1. Supplier exhibition area:

Household daily consumer goods: kitchenware, bamboo and wood products, glassware, ceramic products, cups, pots, tea sets, disposable kitchenware, stainless steel products, cleaning supplies, umbrellas, rain gear, hangers, storage supplies, trash cans, garbage bags, flashlights, batteries, cloths, brooms, mops, mosquito coils, tissue cotton swabs, storage racks, air fresheners, disinfectants, laundry and washing products, etc

▼ Consumer electronics: 3C electronic appliances, digital products, smartphones, headphones and speakers, smart wearables, computers and accessories, e-sports products, electronic security, mobile phone accessories, etc

▼ Gifts, stationery and cosmetics: holiday products, oil paintings and picture frames, DIY products, gift stationery, beauty products, perfume, cosmetics, oral care products, washing products, health care, essential oils, body shaping, anti-aging, nail and eyelash beauty, etc

▼ Shoes, clothing, textiles, bags, sports equipment: men's and women's clothing, children's clothing, underwear, swimsuits, sportswear, fashion shoes, sports shoes, children's shoes, sandals, slippers, functional shoes, various bags, fabrics, home textiles, accessories, glasses, fashion accessories, sports and fitness equipment, fitness equipment, fitness products, balls, tennis, badminton, combat, outdoor sports, yoga, amusement equipment, tents, camping supplies, home swimming pools, etc

▼ Mother and baby toys, pet supplies: inflatable toys, educational toys, electronic toys, plush toys, mechanical toys, riding toys, baby crib cradles, baby bedding, stroller straps, baby gifts, diapers, maternity and baby care products, pet clothing, food, toys, utensils, leashes, grooming and grooming products, bedding and pet houses, training supplies, etc

▼ Garden hardware, automotive and motorcycle accessories category: gardening equipment, gardening tools, hardware tools, automotive and motorcycle consumables, automotive beauty and maintenance products, car electronic products, interior accessories, automotive repair tools, sunshade equipment, weeding equipment, irrigation equipment, barbecue equipment, garden building materials, small machinery, pipeline equipment, etc

Southeast Asia Ecological Zone: E-commerce platforms and ecological service enterprises in Europe, America, Japan, South Korea, Southeast Asia, such as logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc

▼ Mainstream and Emerging Platform Ecological Zone: Mainstream platforms such as Amazon, TikTok Shop, eBay, Shein, as well as emerging platform related service providers such as Jumia, B2Brazil, Mercado Libre, KiKUU, etc

Cross border e-commerce comprehensive service provider area: cross-border e-commerce platform, information consulting, logistics warehousing, operation management system, payment platform, digital marketing, insurance and finance, financial investment, talent cultivation, cross-border institutions, etc

▼ Comprehensive pilot zones and industrial belt zones: 165 cross-border e-commerce comprehensive pilot zones and cross-border adaptation industrial belts across the country.

• Company:Organizing Committee of China Cross border E-commerce Trade Fair
• Telephone:13816852945
• Truename:Manager Wu
• Mobile:13816852945
• E-mail:wabc_2008@163.com
• Address:http://www.shiepmexpo.com

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