The 6th China Cross border E-commerce Trade Fair 2026

The 6th China Cross-Border E-Commerce Trade Fair

Exhibition location: Fuzhou Strait International Convention and Exhibition Center

Date: March 18-20, 2026

Exhibition scale: 72000 square meters

Organizer: Foreign Trade Development Bureau of the Ministry of Commerce, Fujian Chamber of Commerce for Import and Export, Fujian Huiyuan International Exhibition Co., Ltd

Organizer: Fujian Huiyuan Cultural Development Group Co., Ltd

Global Cross border E-commerce in 2026

With the further prosperity of the cross-border e-commerce industry, and the support of external factors such as policy support, increased innovation in Chinese manufacturing, growing trend of technological integration, and increased penetration of overseas e-commerce, cross-border e-commerce is no longer just a foreign trade force under the label of "born globally", but also a sunrise industry in the wave of enterprise transformation and upgrading under the halo of "rising globally". It has become synonymous with "new quality foreign trade" in various documents and reports. As of 2025, the Government Work Report of the National People's Congress and the Chinese People's Political Consultative Conference has issued clear encouragement for cross-border e-commerce for 12 consecutive years. According to statistics, in 2024, China's cross-border e-commerce imports and exports will reach 2.63 trillion yuan, with a growth rate exceeding double digits by 10.8%, far exceeding the growth rate of traditional foreign trade. Domestic independent brands have accounted for 21.8% of China's exports, with cross-border e-commerce being the main contributor. 2026 is a year of global economic and trade turbulence and numerous barriers in mature overseas markets. Using the certainty of cross-border e-commerce to stabilize the uncertainty of foreign trade is expected to continue to be the main focus of governments, industries, and enterprises. The "2025 China Export Cross border E-commerce Upgrade and Development Blue Book" released at the 5th China Cross border E-commerce Trade Fair also issued affirmative suggestions to strengthen and accelerate the layout of cross-border e-commerce in 2026.

Exhibition Introduction

The China Cross border E-commerce Fair (referred to as the "China Cross border Fair") was founded in 2021 and is held annually in Fuzhou from March 18th to 20th. With the characteristics of large exhibition scale, high exhibition level, diverse display categories, wide procurement invitations, multiple think tank experts, and comprehensive industrial elements, the China Cross Border Expo has become one of the largest and most professional annual cross-border e-commerce exhibitions in the domestic cross-border e-commerce industry. The China Cross Border Expo has been hosted by the Foreign Trade Development Bureau of the Ministry of Commerce for several consecutive years and has become the first cross-border e-commerce exhibition in China to obtain certification from the International Association of the Exhibition Industry (UFI). It is widely recognized as a barometer and indicator of China's cross-border e-commerce? Towards the standard. All the past is a prologue. The 6th China Cross border E-commerce Trade Fair is at the beginning of the second five-year plan of the exhibition, supporting the 2026 China Cross border E-commerce Conference. With the aim of "better, higher, and farther", we strive to once again launch the annual spring exhibition of the national cross-border e-commerce industry.

Composition of purchasers

Cross border e-commerce sellers; Cross border e-commerce platform direct procurement center; Domestic/foreign trade trading companies; Overseas importers and wholesalers; Procurement representative stationed in China; Supply chain integration organization; Internet celebrities and MCN organizations, etc.

Exhibition highlights and value

Leading in scale, covering the entire industry chain ecosystem

As a leading cross-border e-commerce exhibition in China, the 6th China Cross border Trade Fair will bring together over 80 high-quality supply chain enterprises from more than 20 provinces, cities, and districts in China, covering a full range of goods from home and daily necessities, 3C electronics to textiles, shoes, and clothing. Simultaneously integrating mature and emerging global cross-border e-commerce platforms, as well as full chain service providers (logistics, payment, finance, etc.), to form a complete ecological loop of "supplier platform service provider", meeting the full process needs of enterprises from product selection to going global.

Accurate docking of global procurement resources

The exhibition attracts various types of buyers, including cross-border e-commerce sellers from across the country, overseas purchasing groups from Europe, America, and Asia, overseas Chinese business associations, global traditional foreign trade buyers, and domestic e-commerce sellers. The overseas procurement team focuses on mainstream markets in Europe and America, as well as emerging markets such as Southeast Asia and the Middle East. Domestic sellers include multiple platform operators such as Amazon, Alibaba International, and independent websites. Through targeted invitations and supply and demand matching meetings, they help participating companies efficiently reach omnichannel customers for B2B wholesale and B2C retail.

Previous foundation laid with high participation

Based on the successful hosting of the first five editions, the exhibition has accumulated profound industry resources and reputation. International exhibitors from previous editions have actively registered for the sixth edition of the exhibition, and domestic and foreign platforms and service providers have also actively settled in, forming an efficient docking scenario of "Chinese supply chain+global channels", providing stable and diverse cooperation opportunities for exhibitors.

Exhibition process:

1. Consultation for exhibition: Received invitation letter and booth map

2. Booth confirmation and contract signing: The organizing committee confirms the booth, both parties sign the contract and pay the booth fee, and reserve the booth;

3. Payment of exhibition fees: Exhibitors shall pay the full booth fee according to the agreed time in the contract, and receive the exhibition confirmation letter and invoice;

4. Pre exhibition preparation support: Exhibitors cooperate to complete relevant exhibition business needs;

5. Application for Exhibition Documents and Exhibition Preparation: Submit exhibitor information, apply for documents, and complete related work such as exhibit transportation and exhibition setup.

Exhibition area and scope of exhibits

Household daily consumer goods: home decoration, kitchen supplies, home textiles, smart homes, storage and organization, etc;

Shoes, clothing, textile bags and suitcases: clothing, fashion accessories, fabrics, suitcases, handbags, leather shoes, sports shoes, etc;

Toys, cosmetics, mother and baby products: plush toys, educational toys, beauty and skincare products, makeup tools, maternity and baby products, child safety seats, strollers and beds, etc;

Consumer electronics: 3C digital products, smartphones, headphones and speakers, smart wearables, computers and accessories, e-sports products, mobile phone accessories, etc;

Hardware automotive and motorcycle accessories: tools, bathroom hardware, automotive parts, car modification parts, motorcycle accessories, etc;

Outdoor gardening pets: outdoor supplies, camping equipment, gardening tools, garden decorations, pet supplies, etc;

Ecological Zone for Europe, America, Japan and South Korea, Southeast Asia: E-commerce platforms and ecological service enterprises in Europe, America, Japan and South Korea, Southeast Asia, such as training, logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc;

Mainstream and Emerging Platform Ecological Zone: Amazon, TikTok Shop, eBay, Shein and other mainstream platforms, Jumia, B2Brazil, MercadoLibre, KiKUU and other emerging platforms and their ecological service enterprises, such as training, logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc;

Comprehensive pilot zones and industrial belt zones: 165 cross-border e-commerce comprehensive pilot zones and cross-border adaptation industrial belts across the country.

• Company:Fujian Huiyuan International Exhibition Co., Ltd
• Telephone:18320154663
• Truename:Mr. Deng
• Mobile:18320154663
• E-mail:245229783@qq.com
• Address:No. 198, Nanjiangbin West Avenue, Chengmen Town, Cangshan District, Fuzhou City

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