As the first exhibition focusing on outdoor camping industry in China, CLE has gathered more than half of outdoor camping equipment brands, attracted outdoor camping practitioners from all over the country (from Heilongjiang in the north, Hainan Island in the south, Xinjiang and Xizang in the west), and gathered more than 250 industry KOLs and opinion leaders. For the outdoor camping industry, CLE exhibition has become a communication platform for practitioners, participants, and outdoor camping enthusiasts to exchange information, understand industry development, discover cooperation opportunities, and gather industry consensus.
The 2026 China Camping Life Expo (CLE) originated in Zhejiang, China. It is the first professional vertical exhibition in the field of outdoor camping in China. In 2026, CLE will focus on the outdoor camping industry, showcasing outdoor camping sites, outdoor camping lifestyles (including but not limited to RVs, various modified facilities, coffee, light meals, food, etc.), outdoor camping activities and sports projects, camping equipment brands, outdoor consumer electronics, various equipment production and supply, lifestyles, etc. Through social scenarios, immersive experiences, and diversified community operations, we will showcase new products, technologies, and designs, create consumer scenarios and traffic entrances, and create a professional IP for the Hangzhou Outdoor Camping Exhibition. The exhibition will be held grandly at the Hangzhou International Expo Center from March 12-14.

professionalism
The Hangzhou Outdoor Camping Exhibition CLE has a clear positioning, with all participating companies focusing on the outdoor camping lifestyle. The exhibition also specifically invited experts, opinion leaders, and business representatives from the industry to explore various issues faced by the outdoor camping industry from different perspectives. At the same time, the exhibition actively cooperated with China Inspection and Testing Association, Zhejiang Motorhome Self driving Association, Tsinghua Changsan Institute Industry City Integration Research Center, Xiaohongshu, Tiktok, Tmall and other institutions and platforms, organized a number of professional activities related to outdoor camping lifestyle, and constantly created various cooperation opportunities for the development of the industry.
activity level
The audience of CLE Hangzhou Camping Exhibition is young, highly active, and has a strong enthusiasm for sharing on social media. In order to cooperate with this exhibition, participating companies actively organized marketing activities through various means, carried out consumer interaction, and further enhanced the enthusiasm of the audience.
innovativeness
Firstly, the emergence of CLE at the Hangzhou Outdoor Camping Exhibition has strong innovation, which is reflected in various aspects such as exhibition organization and planning, exhibition display, publicity and reporting, and event organization. Various innovations have brought a comfortable and vibrant exhibition experience to exhibitors and visitors. Several camping equipment companies participating in the CLE exhibition released new products, Radar Motors and National Geographic jointly released public welfare promotional videos, and Luckin Coffee specially customized the "De Lu Ying" brand display for the exhibition, all actively conveying the rapid development of the outdoor camping industry and demonstrating the strong ability of the transportation industry to launch new products and services.

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