2025Invitation Letter for the 10th China Shandong (Qingdao) International Health and Wellness Industry Expo and Silver Hair Consumption Festival

From July 10th to 12th this year, the "2025 10th China Shandong (Qingdao) International Health and Wellness Industry Expo and Silver Hair Consumption Festival" with the theme of "Filial Piety, Goodness, Qilu Wisdom, and Health Bay" will once again set sail, injecting new momentum into the high-quality development of Qingdao's health and wellness industry with a higher position, broader vision, and more practical measures.

NO.1

Time and place

（1） Time:

July 10-12, 2025.

（2） Location:

Qingdao International Convention and Exhibition Center (No. 9 Miaoling Road, Laoshan District).

NO.2

Expo theme

Xiaoshan Qilu Zhihui Kangwan

NO.3

Organization

（1） Guidance unit:

China Association of Social Welfare and Elderly Care Services, China Association of Rehabilitation Assistive Devices, National Rehabilitation Assistive Devices Research Center, Shandong Elderly Industry Association, Shandong Elderly Care Association

（2） Supporting units:

Industry associations in some provinces and cities across the country, mainstream media at all levels, etc

（3） Host:

Qingdao Elderly Care Service Association

（4） Undertaking Unit:

Qingdao Haiming International Exhibition Co., Ltd., Qingdao News Network

NO.4

Schedule arrangement

Registration and exhibition setup of exhibitors on July 8-9, 2025

Exhibition, visit, and negotiation from July 10-12, 2025

Withdrawal at 2:00 PM on July 12, 2025

NO.5

Display scale range

This expo has achieved a comprehensive upgrade and opened the Qingdao International Convention and Exhibition Center310000 square meters exhibition areaExpected to attract700Yu Jia, a well-known domestic and international enterpriseThe exhibition, with the largest scale in history, will bring visitors an unprecedented visual and experiential feast of the health and wellness industry.

Kang:Rehabilitation medicine, rehabilitation nursing, welfare aids, accessible products, elderly chronic disease prevention and health management, health and therapy, home medical care, comprehensive medical equipment, sports and health equipment, etc.

Nurturing:AI intelligent elderly care, travel health care, institutional/community home/rural elderly care services, sweet health care, aging friendly products, elderly care products, elderly care industry training, traditional Chinese medicine health preservation, elderly daily necessities, health food, etc.

NO.6

Featured exhibition area

Travel and Wellness Exhibition Area.Inviting well-known local and national tourism and wellness institutions, as well as star rated institutions, to participate in the exhibition, showcasing diverse tourism and wellness projects such as seaside vacations, mountain and sea health preservation, rehabilitation medicine, and rural scenery. At the same time, with the theme of "health care+romance", we gather related enterprises in wedding dresses, weddings, and other fields to create a sweet economic innovation scene, providing one-stop wedding services and unique wedding experiences.

Aging friendly exhibition area.Qingdao will launch the 2025 Consumer Goods for New Home Aging Adaptation Project, targeting elderly people over 60 years old who plan to renovate their homes within the administrative area of Qingdao. The project will provide a subsidy support of 30% of the product transaction price and a maximum of 15000 yuan per person. To this end, well-known elderly friendly enterprises such as Haier and Shulian Tianxia, as well as elderly friendly design experts, are invited to participate and showcase the latest elderly friendly technologies, advanced elderly friendly products, and mature elderly friendly renovation plans around the needs of bedrooms, bathrooms, kitchens, and other areas. Efforts will be made to create a full scene display and experience space, fully meeting the diverse needs of elderly people's personalities.

AI+Technology assisted elderly exhibition area.Inviting well-known enterprises such as General Global Bluebird, Shanghai Tianhe, and Youbisxuan to participate in the exhibition, showcasing the achievements and applications of AI technology in the field of health and wellness, including AI robots, nursing products, and intelligent operation platforms, with a focus on improving the quality of life for the elderly.

International brand exhibition area.Inviting international exhibition groups from Germany, Japan, South Korea, and other countries to participate, introducing intelligent elderly care products and international elderly care service systems, and working together to build an open and win-win international elderly care industry new ecology.

Exhibition area for deep integration of medical care and elderly care.Focusing on the integration of medical care and elderly care, integrating cross disciplinary resources such as healthcare, elderly care, technology, and manufacturing, showcasing medical devices, health testing equipment, food and drug products, elderly nutrition diets, chronic disease intervention services, and other content to meet different health needs and cultivate new drivers of economic growth.

Silver Hair Life Festival Exhibition Area.Based on the Qingdao geographical name Haopin, we invite enterprises with titles such as well-known agricultural products in Shandong Province and Qingdao City, geographical indication protection products at all levels, China (Shandong, Qingdao) time-honored brands, Haopin Shandong, Qingdao Youpin, green (organic, pollution-free) products, agricultural cooperatives, medicinal and edible products, biomedicine, intelligent home appliances, travel agencies, silver hair special trains, elderly health food, elderly shoes and clothing, daily necessities, elderly care services, and traditional Chinese medicine health products to activate the potential of the consumer market and share a beautiful silver hair life.

NO.7

Exhibition popularity

（1） Scope of influence.The expo was carefully planned and accurately invited over 40000 visitors from various provinces and cities across the country, including Shandong, Beijing, Tianjin, Hebei, and Jiangsu. The dual track expansion of "professionalization+popularization" in the expo, driven by professional audiences to upgrade the industrial chain, and accelerated consumption penetration through the participation of mass consumers, jointly promote the dynamic evolution of the silver hair consumption market.

（2） Audience Range

1. Large scale supermarkets and other professional purchasers and retailers

2. Regional distributors and wholesalers

3. E-commerce platforms and e-commerce influencers

4. Government procurement teams such as civil affairs and international procurement teams

5. Middle aged and elderly consumers as well as ordinary consumers

6. Elderly care institutions, community home service centers, and elderly care service enterprises

7. Hospitals, rehabilitation centers, primary healthcare institutions, etc

8. Investment institutions and media organizations

NO.8

PROMOTION

Mainstream media promotion:The exhibition was publicized through Dazhong Daily, Qingdao Daily, Dazhong. com, Shandong. com, provincial and municipal TV stations, Baidu, Tiktok and other media.

Industry media promotion:By collaborating with nearly 200 professional media outlets in the exhibition and wellness industries, such as Exhibition Window, China Exhibition Portal, NetEase, Exhibition Network, and Big Health Network, we will promote this year's expo.

Official platform promotion:Through the official website of the Expo, WeChat public platform, and self built and industry 200+WeChat groups, timely release of the latest news, highlight products, exciting activities and other content of the Expo, and continue to promote the Expo. With Baidu promotion, Tiktok promotion, Spreadtrum EXPO、 Collaborate with promotion platforms such as Interactive Bar to deliver precise advertisements.

NO.9

Concurrent Events

The Expo will also set up core events such as the International Health and Wellness Industry High Quality Development Forum, the Shanhai Health and Wellness Theme Forum, the Health and Wellness Industry Supply and Demand Matchmaking Conference, the National Health and Wellness Industry Dean Study Class, and the All Scene Smart Medical Nutrition Forum. The Expo will focus on cutting-edge topics such as "promoting high-quality development of elderly care services" and "analyzing high-quality operation of health and wellness with the help of smart elderly care", inviting authoritative experts at home and abroad to deeply analyze industry trends and promote the deep integration of industry, academia, research, and application.

Travel and Wellness Exhibition Area.Inviting well-known local and national tourism and wellness institutions, as well as star rated institutions, to participate in the exhibition, showcasing diverse tourism and wellness projects such as seaside vacations, mountain and sea health preservation, rehabilitation medicine, and rural scenery. At the same time, with the theme of "health care+romance", we gather related enterprises in wedding dresses, weddings, and other fields to create a sweet economic innovation scene, providing one-stop wedding services and unique wedding experiences.

Aging friendly exhibition area.Qingdao will launch the 2025 Consumer Goods for New Home Aging Adaptation Project, targeting elderly people over 60 years old who plan to renovate their homes within the administrative area of Qingdao. The project will provide a subsidy support of 30% of the product transaction price and a maximum of 15000 yuan per person. To this end, well-known elderly friendly enterprises such as Haier and Shulian Tianxia, as well as elderly friendly design experts, are invited to participate and showcase the latest elderly friendly technologies, advanced elderly friendly products, and mature elderly friendly renovation plans around the needs of bedrooms, bathrooms, kitchens, and other areas. Efforts will be made to create a full scene display and experience space, fully meeting the diverse needs of elderly people's personalities.

AI+Technology assisted elderly exhibition area.Inviting well-known enterprises such as General Global Bluebird, Shanghai Tianhe, and Youbisxuan to participate in the exhibition, showcasing the achievements and applications of AI technology in the field of health and wellness, including AI robots, nursing products, and intelligent operation platforms, with a focus on improving the quality of life for the elderly.

International brand exhibition area.Inviting international exhibition groups from Germany, Japan, South Korea, and other countries to participate, introducing intelligent elderly care products and international elderly care service systems, and working together to build an open and win-win international elderly care industry new ecology.

Exhibition area for deep integration of medical care and elderly care.Focusing on the integration of medical care and elderly care, integrating cross disciplinary resources such as healthcare, elderly care, technology, and manufacturing, showcasing medical devices, health testing equipment, food and drug products, elderly nutrition diets, chronic disease intervention services, and other content to meet different health needs and cultivate new drivers of economic growth.

Silver Hair Life Festival Exhibition Area.Based on the Qingdao geographical name Haopin, we invite enterprises with titles such as well-known agricultural products in Shandong Province and Qingdao City, geographical indication protection products at all levels, China (Shandong, Qingdao) time-honored brands, Haopin Shandong, Qingdao Youpin, green (organic, pollution-free) products, agricultural cooperatives, medicinal and edible products, biomedicine, intelligent home appliances, travel agencies, silver hair special trains, elderly health food, elderly shoes and clothing, daily necessities, elderly care services, and traditional Chinese medicine health products to activate the potential of the consumer market and share a beautiful silver hair life.

• Telephone:0532-85861016
• Address:Qingdao International Convention and Exhibition Center (No. 9 Miaoling Road, Laoshan District)

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