The 16th Hefei New Year Goods Festival in 2026

Main activities (specific on-site)

1. Media meeting.

Date: January 28th (the tenth day of the twelfth lunar month).

Location: To be determined.

2. Opening ceremony.

Time: On the morning of February 5th (the 18th day of the twelfth lunar month).

Location: Hefei Binhu International Convention and Exhibition Center.

Content: The opening ceremony will be held in a simple, grand, and festive manner. After the ceremony, leaders and guests will be invited to tour the venue.

3. Brand promotion event for "New Year's goods".

Time: February 5-10.

Location: Promotion Area of Hefei Binhu International Convention and Exhibition Center.

Content: Integrate various online and offline marketing channels and promotional resources to provide a platform for public brands and enterprises in various regions, meet the needs of provinces, cities, and major enterprises to carry out special promotion and production sales docking activities, and expand the consumer market.

4. "Happy New Year" New Year group buying event.

Time: February 5th to 11th.

Location: Hefei Binhu International Convention and Exhibition Center.

Content: Covering consumption themes such as famous wines and teas, specialty agricultural products, local cuisine, time-honored brands, home appliances, new energy vehicles, etc., jointly planned and implemented by local governments, exhibitors, e-commerce platforms, logistics and distribution, social media, local life service platforms, etc., organized group buying units such as central and state-owned enterprises, purchasers, internet celebrities, and group buying enthusiasts to participate, providing an efficient platform for connecting with consumers, expanding sales channels, and promoting transactions.

5. "Anhui Beautiful Goods" Product Selection Matchmaking Meeting.

Date: February 5th.

Location: Hefei Binhu International Convention and Exhibition Center.

Content: Build a platform for communication, docking, and win-win cooperation, promote precise docking between Anhui's high-quality products and major e-commerce platforms, influencers, and channel supply chains, achieve complementary advantages, resource sharing, and help enterprises expand online channels.

6. Series promotions and cultural activities.

(1) The launch ceremony of the "Huidong Consumption" 2026 Anhui Province Foreign Trade Premium Shopping Season;

(2) The "Rural Shopping Tour" cultural and tourism consumption event to welcome spring and celebrate the Chinese New Year;

(3) The "Healthy New Trend · Sports Celebrating the New Year" event;

(4) The "Big Brands in Hefei" series of promotional activities;

(5) The activity of "Little Calligraphers" writing and sending Spring Festival couplets;

(6) Selection of "Consumer's Favorite New Year's Goods";

(7) The 'People's Folk Custom Stage' event;

(8) Traditional Chinese Medicine Expert Free Consultation Series Activities.

Exhibition area layout (specific to the site)

This year's "Hefei New Year's Goods Festival" uses the exhibition hall of Hefei Binhu International Convention and Exhibition Center, with the main theme of "buying New Year's goods and shopping in large markets", to create a new scene of integrated consumption of agriculture, commerce, tourism, culture, and sports, meeting consumers' multi-level needs for quality New Year's goods and cultural New Year flavors.

（1） Large scale supply and marketing collection. We plan to concentrate on showcasing and selling regional public brands, enterprise brands, and product brands of agricultural products from various cities, counties (districts), and other regions in our province, comprehensively displaying and selling our province's famous, special, and excellent agricultural products, highlighting Anhui's characteristics, and promoting production and sales integration.

（2） National Famous Products Museum. The main exhibition and sales of national famous and special products, domestic trendy products, and brand New Year gifts provide consumers with a one-stop platform for purchasing characteristic New Year goods from all over the country.

1. Exhibition area for premium products.Centralized exhibition and sales showcase local famous products from various provinces (cities, autonomous regions) across the country, covering regional public brands of agricultural products, well-known enterprise products, county-level characteristic products, etc.

2. Quality New Year's gift exhibition area.The main exhibition showcases high-end festival gift boxes from well-known national brands, including famous liquor and tea gift boxes, fashionable nut gift packages, as well as special health gift boxes, cultural and creative New Year gifts, and other festive gifts.

3. Exhibition area for domestic trendy products.It mainly exhibits and sells time-honored brands and China-Chic innovative products, and creates a complex space integrating cultural display, skill inheritance and trend experience through interactive forms such as time-honored brands' historical corridor, intangible cultural heritage masters' live performances and China-Chic new product tasting.

4. Exhibition area for famous liquor and candies.The exhibition focuses on high-quality Baijiu, wine, health care wine, and various sweets and leisure food from all over the country.

（3） Global Preferred Pavilion. The main exhibition showcases high-quality cultural and tourism resources, foreign trade products, and high-quality imported goods from around the world in Anhui Province.

1. Cultural and tourism New Year goods exhibition area.Mainly combining with the new cultural and tourism formats of the Spring Festival, showcasing and selling cultural and tourism products such as the characteristic tourism industry, Anhui beauty leisure tourism villages, and Spring Festival tourism boutique routes from 16 cities in Anhui Province.

2. Exhibition area for high-quality foreign trade products.The main exhibition showcases high-quality foreign trade products from Anhui Province, including textiles and clothing, smart home appliances, green building materials, specialty foods, craft gifts, and other export commodities.

3. Global Import Exhibition Area.Mainly showcasing and selling high-quality imported goods such as food, textiles and clothing, home furnishings, beauty and skincare from countries such as Nepal, Pakistan, Bhutan, South Korea, as well as Hong Kong, Macau, and Taiwan in China.

（4） Quality Life Museum. Concentrated display of 5G digital lifestyle, smart home appliances, nursing and health products, jewelry, cultural and creative gifts, textiles and clothing, new energy vehicles, etc., showcasing new trends in digital consumption, green consumption, and healthy consumption.

1. Technology New Year's goods exhibition area.The exhibition area focuses on cutting-edge technology and trendy culture, mainly showcasing smart home solutions, new energy vehicle technology, high-end esports peripherals, VR/AR immersive gaming devices, etc.

2. Health and New Year's goods exhibition area.The main exhibition showcases high-quality food and supplements in the field of health, including nourishing products, organic infant and toddler complementary foods, high calcium dairy products, health wine, functional drinks and other health products, providing comprehensive dietary nutrition solutions for consumers of different ages.

3. Sports and Health Exhibition Area.The main exhibition showcases a full range of sports and health products, including professional sportswear, intelligent fitness equipment, heart rate monitoring bracelets, high-end massage equipment, and other health technology products.

4. Home and lifestyle exhibition area.Exhibition and sale of various smart home appliances, fashionable home furnishings, jewelry, beautiful clothing and accessories, flowers and handicrafts, etc., conveying a fashionable and trendy lifestyle. A parent-child interactive experience area is set up on site to unlock new consumption scenarios and increase shopping experiences for citizens.

（5） Zodiac Culture Block. "Baifu Avenue" is set up to link various theme pavilions through "Zou Fulu (Zou Fulu)", integrate Chinese traditional zodiac culture and New Year customs, create the first zodiac theme cultural market in China, and form a business ecosystem of "traditional skills+creative food+cultural experience".

1. Intangible Cultural Heritage Exhibition and Performance.The exhibition and sales include but are not limited to intangible cultural heritage projects such as painting sugar figurines, kneading dough figurines, blowing sugar figurines, window decorations, Paper Cuttings, New Year pictures, etc.

2. Fireworks New Year flavor.Select representative enterprises such as landmark cuisine and specialty snacks from across the country (without the need for open flame heating) to participate, allowing citizens to taste the world's cuisine without leaving Hefei.

3. Zodiac market.Display and sell cultural and creative brands, handicrafts and other zodiac themed products, as well as popular anime IP derivatives, limited edition blind boxes, trendy art toys and other young consumer products. Set up zodiac themed check-in areas and launch limited edition zodiac gift boxes with local brand enterprises.

• Company:Anhui Zhongshe Exhibition Group
• Telephone:15156007241
• Truename:Ms. Li
• Mobile:15156007241
• Address:3899 Jinxiu Avenue, Baohe District, Hefei City

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