Shenzhen Original Fashion Week was founded in 2014. Due to one belief and one goal, Shenzhen Original Fashion Week was born. The initial spark was weak, but it was not alone. Many colleagues who overcame obstacles poured the salary of Shenzhen original design with brushes, sketches, inspiration, and beliefs.
Shenzhen Original Fashion Week focuses on the upstream and downstream of the fashion industry, with "commercial landing" and "design innovation" as its positioning, and dynamic release as its core, conveying design concepts to buyers, consumers, and fashion media, creating a symbiotic platform for the integration of the fashion industry chain, and supporting China's original design.

Dynamic Show - Comprehensive New Product Release Platform
Dynamic runway is one of the activities of Shenzhen Original Fashion Week. Over a period of 3 days, more than 30 domestic and foreign brands have planned to release their latest series of works here, accurately connecting with on-site channel partners, fashion buyers, and industry media to comprehensively release, promote, and disseminate their brands.

Designer Brand Exhibition - Instantly transact offline orders
By selecting designer brands from multiple dimensions such as design creativity, material craftsmanship, and commercial potential, one-on-one precise invitations are made, combined with on-site display areas and targeted invitation systems for purchasing buyers, to provide static order display and business docking services for brands.

Designer Brand Exhibition - Instantly transact offline orders
By selecting designer brands from multiple dimensions such as design creativity, material craftsmanship, and commercial potential, one-on-one precise invitations are made, combined with on-site display areas and targeted invitation systems for purchasing buyers, to provide static order display and business docking services for brands.

Original Design Forum - Opinion Leaders Talk Together on the Same Channel
Inviting renowned designers, supply chain experts, brand managers, e-commerce platforms, fashion industry platforms, and other industry experts to the site for knowledge sharing, deeply focusing on the five dimensions of market, trend, design, brand, and marketing. By aggregating the latest popular information, expanding industry docking channels, enhancing cross-border cultural exchanges, providing in-depth discussions for the latest changes in market terminals and the development trends of the fashion industry, and helping to upgrade the original design force out of the circle.

Shenzhen Original Fashion Week · Cloud Show
The organizing committee of Shenzhen Original Fashion Week, in conjunction with official platforms such as Tiktok, Kwai, Little Red Book and Video Number, has jointly built a cloud show, combining the performance show with the live broadcast of goods, achieving a closed-loop model of "show broadcast sale", and helping designers and brands to achieve commercial value transformation.
Service standard: Performance show for 20 minutes+cloud show for 3 hours. During the live broadcast, the organizing committee will provide 3-5 domestic female models to wear patterns
① Brand self broadcasting: The brand uses its official account for live broadcasting. When the performance show comes to an end, the live broadcast screen will directly switch to the cloud runway. The brand is responsible for anchor, operation and other positions, and the organizer will cooperate with the execution.
(2) Reach broadcast: The organizing committee, together with official cooperation platforms such as Tiktok, Kwai, Xiaohongshu, video number, and MCN agencies, jointly recommend high-quality talent related to clothing categories. After two-way selection between the brand and the talent, the talent will carry out live broadcast sales according to the brand's pricing. After the whole live broadcast, the brand will pay the talent commission at the rate of 20% to 25% of the confirmed amount.

Various professional OEM factories for men's, women's, children's, sweaters, coats, fur coats, down jackets, jeans, sports and outdoor wear

Various scarves, hats, fashionable handbags, gloves, socks, glasses, hardware accessories and other clothing accessories

Independent Designer's New Product Release

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0755-82542710
• Truename:Yang Chunlin
• Address:3D, Building E4, TCL International E-City, 1001 Zhongshan Yuan Road, Nanshan District, Shenzhen

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