2025 Zhejiang International Modern Agriculture Expo

2025 ZHEJIANG INTERNATIONAL MODERN AGRICULTURE EXPO

Date: March 6-8, 2025 Date: March 6-8, 2025

Location: Hangzhou Grand Convention and Exhibition Center, Venice: Hangzhou Convention and Exhibition Center

Exhibition Introduction

Zhejiang is a comprehensive agricultural area in China with comprehensive development in agriculture, forestry, animal husbandry, and fishing. In history, it has nurtured agricultural cultures represented by the Hemudu culture and Liangzhu culture. The Zhejiang Provincial Party Committee and Government attach great importance to the development of agriculture and rural areas, actively promote agricultural and rural reforms, and deeply implement the rural revitalization strategy. The agricultural and rural economy has shown a sustained and rapid development trend.

The province has a complete range of industries and high-quality and efficient agriculture. Zhejiang's grain and oil, livestock and poultry, fisheries, vegetables, tea, fruits, edible fungi, flowers and other industries are steadily developing. As of 2022, the province's agricultural product exports amounted to 37.04 billion yuan. Zhejiang Province focuses on promoting common prosperity in rural areas, ensuring supply, increasing income, and ensuring safety. It aims to enhance the driving force of agricultural technology, the competitiveness of modern agricultural management entities, the integration of rural industries, the attractiveness of rural landscapes, the carrying capacity of rural green initiatives, and the digital leadership of rural areas. The province will take the lead in modernizing agriculture and rural areas nationwide.

In order to thoroughly implement the requirements of the 14th Five Year Plan for Agricultural and Rural Modernization in Zhejiang Province, accelerate the modernization of agriculture and rural areas, promote rural revitalization with high quality, and accelerate the high-quality transformation of agriculture, rural areas, and farmers, the 2025 Zhejiang International Modern Agriculture Expo, with the theme of "Green Integration, Intelligent Innovation - Jointly Drawing a New Chapter in Zhejiang Modern Agriculture", is scheduled to be held at the Hangzhou Convention and Exhibition Center from March 6th to 8th, 2025. The exhibition covers an area of 20000 square meters and focuses on the all-round development of modern agriculture, covering eight exhibition areas: modern agricultural management and technology, modern agricultural machinery and equipment, modern agricultural inputs, agricultural and rural environmental protection technology, characteristic agricultural products and brands, new agricultural formats and models, agricultural financial services, and international cooperation and exchange. The innovative achievements and development trends of modern agriculture. Simultaneously holding summit forums, special forums, investment promotion, and technology promotion series activities, gathering wisdom, promoting revitalization together, and drawing a new blueprint for modern agriculture.

The Zhejiang International Modern Agriculture Expo gathers the brilliant achievements of modern agriculture, with the theme of "Green Integration, Smart Innovation", leading the process of agricultural modernization in Zhejiang and even the whole country. Looking ahead to the future, we hope that this grand event can continue to stimulate innovation vitality, deepen international cooperation, jointly explore new paths for rural revitalization, and contribute wisdom and strength to building a modern agricultural industry system and achieving high-quality development.

Organizational structure

Guidance unit (proposed invitation):

Zhejiang Provincial Department of Agriculture and Rural Affairs

Department of Science and Technology of Zhejiang Province

Host:

Zhejiang Modern Agriculture Promotion Association

Enterprise Society Exhibition (Shanghai) Co., Ltd

Co organizer:

German Agricultural Association (DLG)

Supporting units:

Zhejiang Agricultural Association

Zhejiang Agricultural Production Materials Circulation Association

Zhejiang Agricultural Engineering Society

Zhejiang Agricultural Enterprise Association

Undertaking unit

Shanghai Liande Exhibition Service Co., Ltd

Exhibition Highlights

Highlight 1: Frontier Display of Digital Agriculture

The Zhejiang International Modern Agriculture Expo showcased the latest achievements of digital agriculture. On site, through advanced IoT technology, big data analysis, and intelligent agricultural equipment, the audience can intuitively feel the profound impact of digitization on agricultural production. Innovative products and applications such as smart agricultural management systems, precision agricultural equipment, and digital service platforms demonstrate Zhejiang's leading position in the process of agricultural modernization.

Highlight 2: Practice of Green Ecological Agriculture

At the exhibition, green ecological agriculture became another highlight. Numerous exhibitors brought green, organic, and pollution-free agricultural products and planting technologies, showcasing Zhejiang's active efforts in promoting green ecological agriculture. At the same time, the exhibition also held multiple forums and seminars on green ecological agriculture, providing a platform for industry professionals to exchange and learn.

Highlight 3: Exhibition and Sales of Regional Featured Agricultural Products

The Zhejiang International Modern Agriculture Expo gathers characteristic agricultural products from all over the province. Whether it's Longjing tea from Hangzhou, Ou oranges from Wenzhou, mushrooms from Lishui, or seafood from Zhoushan, they were all fully showcased at the exhibition. These characteristic agricultural products not only attract the attention of many consumers, but also bring good economic benefits to exhibitors.

Highlight 4: Agricultural Science and Technology Innovation Achievements

This exhibition also highlighted the latest achievements in agricultural technology innovation. Cutting edge technological products in fields such as intelligent agricultural machinery and equipment, biological breeding technology, and agricultural biotechnology have emerged one after another. The display of these technological innovation achievements not only enhances the technological content of the exhibition, but also provides strong technological support for the transformation and upgrading of agriculture in Zhejiang.

Highlight 5: International Exchange and Cooperation Platform

The Zhejiang International Modern Agriculture Expo has also established a platform for international exchange and cooperation. Agricultural enterprises and experts from all over the world had extensive exchanges and cooperation negotiations at the exhibition. This not only promotes the international development of agriculture in Zhejiang, but also provides important opportunities for cooperation and exchange in the global agricultural field.

Forum activities

1. Zhejiang International Modern Agricultural Technology Innovation Summit Forum

2. Seminar on Smart Agriculture and Sustainable Development

3. Forum on Integration and Development of Modern Agricultural Industry Chain

4. Green Ecological Agriculture Practice and Experience Exchange Conference

5. Forum on Frontiers and Applications of Agricultural Biotechnology

6. Agricultural International Cooperation and Trade Fair

7. Agricultural Financial Investment and Risk Management Forum

8. Seminar on Rural Revitalization and Modern Agricultural Development Strategy

9. Forum on the Protection and Inheritance of Agricultural Cultural Heritage

10. Forum on Brand Building and Marketing Strategies for Agricultural Products

Exhibition schedule:

Registration and Exhibition: March 4-5, 2025 (09:00-17:00)

Opening time: March 6, 2025 (09:30)

Exhibition time: March 6-8, 2025 (09:00-16:30)

Closing time: March 8, 2025 (16:00)

Demolition time: March 8, 2025 (16:00-20:30)

Audience composition

1. Professional audience:

Channel merchants: Merchants and enterprises responsible for the circulation, sales, and distribution of agricultural products.

Agricultural service providers: institutions and individuals that provide services for agricultural production, processing, sales, and other links, such as agricultural technology consulting, agricultural financial services, etc.

Agricultural production entities include farmers, farmer cooperatives, agricultural enterprises, etc. They have a strong interest in modern agricultural technology, equipment, and market trends.

Professional purchasers: Agricultural product purchasers from all over the country, who pay attention to the market trends of high-quality agricultural products and new agricultural technologies.

2. Industry experts and scholars:

Experts and scholars in the field of agricultural technology, who pay attention to the latest developments in agricultural technology innovation and industrial development, participate in forum exchanges, and share research results.

Agricultural policy makers and researchers focus on agricultural policies, regulations, and industry trends, providing decision support for industry development.

3. Upstream and downstream enterprises in the agricultural industry chain:

Agricultural machinery manufacturing enterprises, agricultural biotechnology enterprises, seed enterprises, etc. are concerned about the integration and development of the agricultural industry chain and seeking opportunities for cooperation.

Agricultural food processing enterprises, agricultural product sales enterprises, etc. pay attention to the demand and trends of the agricultural product market, and seek high-quality agricultural products and partners.

4. Government agencies and industry associations:

Agricultural departments, industry associations, and organizations at all levels of government pay attention to the development trends and policy directions of the agricultural industry, providing guidance and support for industry development.

5. Ordinary citizens and consumers:

Ordinary citizens and consumers who are interested in agriculture and agricultural products are concerned about the quality, safety, and price of agricultural products, seeking healthy and green food choices.

Audience invitation

（1） Target positioning

The Zhejiang International Modern Agriculture Expo aims to gather elites in the global agricultural field, showcase the latest achievements of modern agriculture, and promote agricultural exchanges and cooperation. To ensure the successful hosting of the Expo, this audience organization invitation plan is specially formulated to attract a wide range of professional audiences and ordinary citizens to participate.

（2） Invitation object

Professional audience: including upstream and downstream enterprises in the agricultural industry chain, agricultural research institutions, industry associations, agricultural policy makers, agricultural financial service institutions, etc.

Ordinary citizens and consumers: Citizens and consumers who are interested in agriculture and agricultural products, and are concerned about the quality, safety, and price of agricultural products.

（3） Invitation method

Online invitation:

Official website: Publish audience invitation information on the official website of the Expo, providing services such as audience registration, enrollment, and reservation.

Social media: use social media platforms such as Weibo, WeChat and Tiktok to release information about the Expo and advance notice of wonderful activities to attract audience attention and participation.

Email and SMS marketing: Send invitations and exhibition information to potential audiences to remind them to pay attention and participate.

Online advertising: Place online advertisements on agricultural websites, forums, and search engines to increase the visibility of the expo.

Offline invitation:

Partner promotion: Establish cooperative relationships with upstream and downstream enterprises in the agricultural industry chain, industry associations, etc., and invite audiences through their channels.

Promotional activities: Organize a series of promotional activities, such as press conferences, roadshows, exhibitions, etc., to attract more audience attention.

Outdoor advertising: Place outdoor advertisements in transportation hubs such as highways, urban main roads, subways, and densely populated areas to increase the exposure of the Expo.

（4） Invitation Content

Overview of the Expo: Introduce the theme, time, location, scale, participating companies, and other basic information of the Expo.

Exciting Event Preview: Advance release of exciting event information such as forums, exhibitions, and demonstrations during the Expo period to attract audience attention and participation.

Audience rights: Clarify the rights that audiences can enjoy during the expo, such as free admission and priority participation in activities.

Registration method: Provide detailed audience registration methods, including online and offline registration, to facilitate audience selection.

（5） Follow up

Audience confirmation: Upon receiving the audience registration information, promptly confirm and reply to ensure the smooth participation of the audience in the expo.

Audience service: During the expo, provide thoughtful services to the audience, such as guidance, consultation, rest, etc., to ensure that the audience has a pleasant visiting experience.

Feedback collection: After the Expo, collect feedback from the audience to understand their satisfaction and suggestions for the Expo, and provide reference for future activities.

Exhibition Area Planning:

（1） Modern Agricultural Management and Technology

Smart Agriculture Management System:

Smart farm management system, environmental monitoring and control, real-time image monitoring, disaster prevention system, data analysis and processing, system planning and decision support, user interface and interaction, and other products;

Agricultural aviation technology:

Agricultural aircraft and spare parts, agricultural aviation pesticide application technology and spraying equipment;

Information Technology:

Agricultural IoT devices: soil sensors, intelligent gateways, insect monitoring lights, greenhouse control systems, integrated water and fertilizer equipment, intelligent breeding systems, intelligent monitoring systems, agricultural product traceability systems, intelligent irrigation systems, automatic weather stations, drones, etc;

Agricultural big data platform: cloud computing, big data analysis, etc;

Precision agriculture system: precision fertilization, precision sowing, precision irrigation and other systems.

（2） Modern agricultural machinery and equipment

Intelligent agricultural machinery equipment:

Intelligent agricultural machinery equipment such as unmanned tractors, automatic seeders, unmanned aerial vehicle sprayers, intelligent harvesters, pear picking robots, etc;

Precision agricultural equipment such as precision fertilizing machines, planting robots, and weed control robots;

Greenhouse gardening equipment:

Greenhouse engineering, complete sets of greenhouses, greenhouse materials, greenhouse supporting systems and other agricultural equipment facilities;

Horticultural tools, garden machinery, and other equipment;

Plant lighting, plant supplementary lighting and other plant factory technologies and equipment;

（3） Modern agricultural inputs

Seed:

High quality seed products such as vegetable seeds, flower seeds, grassland seeds, and forest seeds;

Agricultural inputs products:

New environmentally friendly and efficient agricultural products such as pesticides and fertilizers;

Biotechnology:

Biotechnology products such as biofertilizers and biopesticides;

Genetic engineering vaccines, animal growth regulators and other products;

（4） Agricultural and Rural Environmental Protection Technology

Livestock and poultry breeding waste treatment technology:

Livestock and poultry breeding waste and harmless treatment technology equipment, resource utilization technology equipment;

Environmental monitoring and remediation technology:

Technical equipment for comprehensive utilization of crop straw, environmental monitoring, soil remediation and other fields;

（5） Featured agricultural products and brands

Featured agricultural products:

Local specialty agricultural products, geographical indication products, organic food, green food, etc;

Independent innovation of new agricultural varieties:

Including new agricultural varieties such as rapeseed, fresh soybeans, honey pears, and milk soaked corn;

New technology application scenarios:

Efficient grain production technology application scenarios such as "rice red claw crayfish" efficient planting and breeding, and "rice bean oil" triple cropping system;

Agricultural product brand:

Brand display of large-scale agricultural enterprises such as leading enterprises in agricultural industrialization, state-owned enterprises, central enterprises, and national well-known trademarks;

（6） New agricultural formats and models

Leisure Agriculture and Rural Tourism:

Exhibition of new agricultural formats such as rural tourism, homestays, and sightseeing agriculture;

E-commerce of agricultural products:

Fresh e-commerce, cross-border e-commerce, cold chain logistics, and other related services;

（7） Financial services for agriculture, rural areas, and farmers

Agricultural credit, agricultural insurance, agricultural investment and funds, rural financial service facilities, policies and publicity, optimize and innovate financial services for agriculture, rural areas and farmers, and support the development of agriculture, rural areas and farmers with comprehensive, efficient and convenient services;

（8） International Cooperation and Exchange

International Agricultural Cooperation Projects:

International agricultural cooperation projects in which Zhejiang Province participates, such as cooperation projects with foreign agricultural research institutions;

International Agricultural Exchange and Cooperation:

The exchange and cooperation achievements between Zhejiang Province and international agricultural research institutions and enterprises, such as joint agricultural science and technology innovation and talent cultivation projects;

• Telephone:15957118293
• Truename:Mr. Gao
• Mobile:15957118293
• Address:West of the intersection of Meishi Line and Yannan Line in Xiaoshan District, Hangzhou City

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