Exhibition Theme: AI Technology, AI Life

Exhibition TimeMarch 20-23, 2025

Exhibition location:Shanghai New International Expo Center W1-W5; N1-N5； E1-E3 (No. 2345 Longyang Road, Pudong New Area, Shanghai)

Exhibition scale:13 exhibition halls, covering an area of over 150000 square meters, with 1000+participating companies and an estimated 400000+visitors

Host:China Household Electrical Appliances Association (CHEAA)

Undertaking Unit:Avi (Beijing) Exhibition and Display Services Co., Ltd

Regarding AWE

China Home Appliance and Consumer Electronics Expo（Appliance&electronics World Expo，AWE）， Founded by the China Household Electrical Appliances Association in 1992, it is held annually in Shanghai in March.

As one of the three major home appliance and consumer electronics exhibitions in the world, AWE brings together the world's top product experience scenarios, trade negotiation opportunities, technological development and corporate strategic communication value, brand dissemination volume, multi-dimensional user groups, cross-border communication platforms, and capital market attention. It is an important platform to enhance the industry's social attention and influence, and comprehensively empower participating brands and partners.

AWE has always been a globally renowned event in the home appliance and consumer electronics industry, with over a thousand related companies gathering to showcase their corporate strength on this global platform, making AWE the most important stage for brand overall debut of the year.

By utilizing the high exposure platform of AWE2025, hundreds of new product, new solution, and new strategy launch events will be held at AWE, attracting a large number of media, professional audiences, and massive consumers' attention, quickly promoting new products, increasing market awareness and user interest, and laying a solid foundation for new product launches.

AWE2025The theme isAI Technology, AI LifeIt will be held at the Shanghai New International Expo Center from March 20-23, 2025.

AIAWE2025 is not only a symbol of the digital age, but also an important force leading the future way of life. It will showcase the latest technological breakthroughs of AI in the fields of home appliances and consumer electronics, and provide scenario based intelligent solutions for smart kitchens, smart living rooms, smart bedrooms, smart bathrooms, and other whole house intelligent solutions with the support of AI. It will also expand to the multi-dimensional smart living ecology of people, vehicles, homes, and cities, achieving true "AI life".

Industrial panoramic display

Panoramic presentation of smart life, grasping the forefront trends of the industry

AWE2025 brings together the world's most cutting-edge technology products and innovative concepts, keeping abreast of industry developments and trends, helping companies adjust their market strategies and product development directions, and maintain a competitive advantage in the market.

1. Embrace AI, empower industries with intelligent technology

Intelligence is one of the driving forces behind AWE's leadership in the development of home appliances and consumer electronics industries. AWE not only showcases intelligent products using AI models, but also presents the competition of enterprises in the fields of overall smart IoT solutions and ecology; AWE has shaped "AI life" for consumers with "AI technology".

2. Scene integration, people car home city full ecological smart life

In the era of AI, enterprises provide products and services around users' living scenarios. AWE presents integrated achievements across various fields such as home appliance integration, urban intelligent management, and human vehicle home ecology, leading users into a new era of "smart living".

3. Customized lifestyle, segmented products to meet diverse needs

AWE showcases customized new products and solutions that meet different segmented consumer needs, such as customized products and lifestyles that meet the emotional values of the Z era, new designs that incorporate scenario based aesthetic thinking, and health products launched around the silver haired population.

Expanding Global Markets

Aggregate high-quality professional audiences from all business formats and efficiently connect with commerce and trade

As the core resource of the exhibition, AWE professional visitors account for 66%, of which over 80% are management personnel and decision-makers of the enterprise, greatly enhancing the display value of the enterprise and playing a decisive role in the efficiency of business negotiations; At the same time, professional audiences cover the entire industry chain upstream and downstream, including manufacturers of complete machines and components, real estate, home decoration companies and other centralized procurement merchants, building materials markets, comprehensive shopping malls, major online platforms and other retailers, exclusive/agent distributors of various product categories, distribution channels of home furnishings, gifts and other industries, as well as KOLs in related fields such as designers, digital experts, media, etc., which can greatly increase industry exposure for enterprises.

Multi dimensional channel exhibition, expanding sales network

The visit of various distribution channels provides opportunities for enterprises to expand their sales network. By contacting different channel partners, enterprises can seek and establish new sales channels, covering more market regions and consumer groups, and improving product market coverage and sales volume.

Close customer relationships and obtain market feedback

Enterprises can use AWE extension to hold customer meetings, which can enhance the connection between the enterprise and customers, improve understanding and consolidate the foundation of cooperation, meet new customers, share the latest products and technologies of the enterprise with them, and further strengthen customer loyalty; Market feedback can also be obtained from customers to adjust market strategies and product development directions.

Linking global buyers and exploring new international markets

AWE2025 brings together audiences from over 70 countries and regions around the world, providing an excellent market expansion platform for businesses. At the exhibition, companies will have the opportunity to communicate face-to-face with potential customers, seek new market opportunities, and expand their business territory.

Efficient brand enhancement

Multi party linkage of super platform, creating billion level marketing topics

AWE collaborates with multiple online platforms such as CCTV New Media, Bilibili, Weibo, Xiaohongshu, Baidu, and Zhuxiaobang to form a synergy with offline platforms through various forms such as online special topics, exhibition live broadcasts, topic discussions, and topic planning. This not only expands brand exposure and market awareness, enhances user interaction and brand stickiness, but also achieves precise marketing, locks in target audiences, and forms unique brand memory points.

AWE Aipulan Award selection to enhance brand reputation

The AWE Award is one of the most authoritative and influential awards in the field of home appliances and consumer electronics in China, representing the highest honor in the industry; Winning the AWE Aipulan Award is a high recognition of a company's product quality and innovation capabilities, thereby enhancing the brand's credibility and reputation; Meanwhile, the winning products of the Aipulan Award will attract more consumers' attention and purchases, driving sales growth.

Advertising placement in core cities across the country, with exponential growth in brand value

AWE conducts high-density offline advertising in Shanghai and surrounding areas, as well as key cities across the country. By using billboards and electronic screens in building elevators, inside and outside high-speed railway stations, and inside high-speed railway carriages, exhibitors' brands are widely exposed in major consumer markets.

Full media matrix reporting, triggering consumer phenomenon level attention

Taking advantage of the national "trade in" policy, AWE2024 has attracted attention from CCTV and local satellite TV stations such as Shanghai/Beijing/Shandong/Guangdong, as well as top national media such as Xinhua News Agency, People's Daily Online, Guangming News, Economic Daily, and Securities Daily; In addition, well-known foreign media such as American News Agency and Asahi Shimbun have reported on AWE, with coverage in multiple global languages including English/German/Japanese/French/Dutch/Portuguese/Spanish.

Promote consumption growth

Super IP 'AWE Live Night', with over 300 million sales, helps enterprises achieve both quality and efficiency

AWE Live Night "gathers top global brands and creates the peak moment of industry wide live streaming sales with the world's largest live streaming room of 150000 square meters. After AWE2024 achieved an excellent sales record of more than 300 million yuan, in AWE2025, AWE will once again join hands with top partners such as Tiktok, JD, Tmall, and devote more platform resources to build "AWE Live Night" into the best platform for "new products to explosive products".

Immersive eating, drinking, playing, enjoying and shopping, good products are widely planted

Different from traditional exhibitions, AWE is a carnival integrating eating, drinking, playing, entertainment and shopping. Through immersive scene experience, enterprises can more vividly present the actual use effects and application scenarios of intelligent products, which can stimulate the purchase desire and decision-making confidence of the audience, and then translate into actual purchase behavior.

Create a March Home Appliance Shopping Festival to promote new products in the market

On the basis of the successful completion of the 2024 Pudong Home Appliance Life Festival, AWE will upgrade and create the "March Home Appliance Shopping Festival" in 2025. Through large-scale promotional activities across the industry, it will attract a large number of consumers' attention and purchases, accelerate the promotion process of new products in the market, and attract traffic to offline booths, comprehensively enhancing the exhibition effect and commercial value.

Multidimensional Cross border Communication

Multiple high-level forums to gain insights into new industry knowledge

During the AWE2025 exhibition, multiple high-level forums and technical exchange activities will be held simultaneously, which not only promotes in-depth communication and high-level thinking sharing in the home appliance and consumer electronics industry, but also provides an ideal platform for insight into industry trends, inspiring innovative inspiration, and establishing business cooperation.

Global industry insiders gather to explore cooperation opportunities

AWE2025 brings together leaders, experts, technicians, and decision-makers from the global home appliance and consumer electronics industry, serving as a high-level communication platform for industry convergence. Face to face communication with top professionals in the industry, discussing industry development trends, technological innovation directions, and market changes, and exploring opportunities for cooperation.

Cross disciplinary personnel gather, integrating resources from multiple fields

The participation of cross-border individuals has made AWE2025 a platform for integrating resources from multiple fields. Enterprises can access professionals from different industries, integrate various resources and information, and provide new ideas and directions for the market positioning and expansion of their products and services.

Refrigerator, freezer, washing machine, air conditioner; Television and consumer electronics products; Water heaters and bathroom appliances; Environmental and health appliances; Kitchen appliances; Kitchen appliances; Household appliances; Meijian (personal care) appliances; Intelligent products; Components and others.

1Refrigerator, freezer, washing machine, air conditioner

Refrigerator; freezer; Wine cabinets, cigar cabinets, etc; Other refrigeration products (ice cream machines, ice makers, medical low-temperature refrigerators, car refrigerators, etc.); Selling cabinets, display cabinets, cold chain products; Washing machine/integrated washing and drying machine (drum, pulsator, other); dryer; Split type room air conditioning (wall mounted, floor standing, embedded, other); Multi modal room air conditioning and household central air conditioning; dehumidifier; Integrated room air conditioning (window, mobile, other); Other air conditioners, etc.

2Television and consumer electronics products

Television; Display screens, home projectors, and other household video equipment; Computers, tablets, e-books, electronic dictionaries, learning machines; Digital cameras, mirrorless cameras, and camcorders; Mobile phones, telephones, intercoms; Headphones, speakers, amplifiers, home theaters; Other 3C digital consumer electronics products; Screen less TV, projection TV, laser TV; Game consoles and electronic gaming products; Mobile storage, etc.

3Water heater and bathroom appliances

Electric water heater; Gas water heater and heating system; Heat pump water heaters and heating systems; solar heater; Intelligent toilet; Other bathroom appliances, etc.

4Environmental and Health Electrical Appliances

Water purifier, water softener; Water dispenser; air cleaner; Fresh air system; Humidifier; Other household water treatment equipment; Other environmental and health appliances, etc.

5Kitchen appliances for everyone

Microwave Oven; Electric steaming box; Electric oven; Range hood (deep, European, side suction, other), exhaust fan; Gas stove, electromagnetic stove, electric stove, gas electric dual-purpose stove, integrated stove; dishwasher; Integrated machine (micro steaming and baking combination); Kitchen waste disposer; Other kitchen appliances products (disinfection cabinets, dryers, etc.).

6Kitchen appliances

Rice cookers, electric pressure cookers; Household food processing electric appliances 2 (juicer, juicer, blender); Household water and beverage heating appliances (coffee machine, health pot, tea maker, decoction pot, electric kettle, yogurt maker, others); Household electric cooking appliances (induction cookers, electric frying pans, electric hotpot, electric baking pans, electric frying pans, electric fryers, air fryers, etc.); Household food processing electric appliances 1 (soybean milk machine, noodle machine, oil press, others); Electric baking appliances (toasters, sandwich ovens, electric heating plates, automatic bread makers, others); Other small kitchen appliances (fruit and vegetable detoxification machine, egg boiler, egg beater, bean sprout machine, etc.); Multi functional food processing machines (stir fry machines, chef machines), etc.

7Household appliances

Vacuum cleaner (vacuum cleaner, mite remover, floor waxing machine); Robotic vacuum cleaner; Electric irons, hanging irons, ironing care equipment, etc; Electric fans (tower fans, platform fans, floor fans, etc.); Electric heating appliances (electric oil heaters, mobile floor heaters, electric stoves, electric blankets, etc.); Massage equipment (plantar, multifunctional, massage chairs, etc.); Electric clothes drying pole; Foot bath; Floor scrubbers (floor scrubbers, steam mops, steam cleaners, fabric cleaners, etc.); Window cleaning robot; Electric heating appliances (warm blankets, portable dryers); Other household appliances, etc.

8Meijian (Personal Care) Appliances

Hair care (hair dryer, hair clipper, curling iron, etc.); Electric shaver (hair removal device); Facial care (beauty device, facial cleanser, etc.); Electric toothbrush; oral irrigator; Blood pressure measuring device, body temperature measuring device, body fat measuring device, etc; Other health (personal care) appliances, etc.

9spare parts

Refrigerator accessories (compressors, two units, door seals, etc.); air conditioning accessories (compressors, two units, four-way valves, etc.); Accessories for washing machines; General basic accessories (motors, materials, MCUs, sensors, chips, valves, pumps, etc.); TV accessories (panels, backlight components, logic components, etc.); Household electric heating appliance accessories (magnetron, etc.); Household filtration and purification device components; Other components and materials, etc.

10Intelligent products

Intelligent driving products (motion sensing vehicles, balance vehicles, drones, etc.); Smart wearable devices (smart wristbands, smart watches, smart glasses, sports trackers, health monitoring, smart accessories, etc.); Intelligent system solutions (intelligent security, intelligent scenarios, intelligent home control system platforms, solutions, software, etc.; intelligent algorithms, cloud computing, edge computing, etc.); Intelligent robots, etc.

• Company:Avi (Beijing) Exhibition and Display Services Co., Ltd
• Telephone:15900551473
• Truename:Wu Yunhui
• Mobile:15900551473
• E-mail:awe_wyh2006@163.com
• Address:Tongzheng International Building, Guangqumen Inner Street, Dongcheng District, Beijing

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