The 15th Hangzhou Internet Celebrity Live E-commerce and Private Group Buying Expo in 2025

The 15th (Hangzhou) Global New E-commerce Expo 2025

Date: March 3-5, 2025 Location: Hangzhou International Expo Center

Leading the New Era of E-commerce - Preview of the 15th (Hangzhou) Global New E-commerce Expo

In the picturesque Hangzhou, a grand event in the e-commerce industry is about to kick off. The 15th (Hangzhou) Global New E-commerce Expo, which has attracted global attention, is scheduled to be held grandly at the Hangzhou International Expo Center. It is a three-day e-commerce feast, not only a gathering place for domestic and foreign e-commerce elites, but also a brilliant stage for innovative development in the field of new e-commerce. It is expected that the exhibition area will exceed 60000 square meters, and its grand scale and rich content will undoubtedly once again focus on the global e-commerce industry.

This expo brings together over 2000 top e-commerce brands from around the world, showcasing their latest products and innovative e-commerce models. This is not only a display of products, but also a collision and exchange of e-commerce thinking and technology. It is expected that more than 100000 professional visitors will flock to the venue, coming from all over the country with a love and exploratory heart for e-commerce, to jointly seek cooperation opportunities and explore new blue oceans in e-commerce.

This expo was created by Hangzhou Zheyan Exhibition Co., Ltd. and received strong support from authoritative organizations such as the Live and Short Video Culture Committee of the Chinese Culture Promotion Association and the Hangzhou E-commerce Association. The conference aims to promote the innovative development of the new e-commerce industry, assist in the digital transformation of traditional industries, and provide strong support for domestic and foreign high-quality brand merchants to expand new e-commerce channels by building an efficient and professional communication platform.

Looking back, in July 2024, the 14th (Hangzhou) Global New E-commerce Expo also came to a successful conclusion on this hot land. That grand event attracted more than a thousand well-known brand enterprises to participate, including Alibaba, Xiaohongshu, JD.com, Yaowang, Jujiang Xingchen, Make Friends, Wuyou Media, Xinxuan, Zheng Yun Studio Tiktok、 Many e-commerce giants, including Dewu, Furong Jiwu, Youmi Yun, Xicheng, Youzan, Kuaituan Tuan, Dongfang Zhenxuan, Youhui Tongzhan Sparkling Star, Sanzhiyang Network, Pinduoduo, Qiboyun, etc., have appeared one after another, showcasing nearly 10000 new and popular products, attracting more than 100000 professional buyers to visit, select and purchase. The successful hosting of that grand event not only showcased the unique charm of Hangzhou as the capital of e-commerce, but also set a new benchmark for the global e-commerce industry.

Now, the 15th Expo will reach a new high. Not only have the participating brands and scale achieved a qualitative leap, but they will also attract more professional visitors to participate. For participating brands, this is an excellent opportunity to showcase their own strength, expand e-commerce channels, and find partners; For professional audiences, this is a valuable platform for understanding industry trends, learning advanced experience, exploring business opportunities, and selecting product orders.

The organizers of the conference are well aware of the importance of precision marketing, and therefore will fully invite professional buyers to participate in product selection, procurement, and ordering, working together with the entire industry chain to share the dividends brought by new e-commerce. This measure will not only promote the standardized and healthy development of China's new e-commerce industry, but also provide strong support for stabilizing the economy, expanding domestic demand, and promoting consumption upgrading; It will inject new vitality and momentum into the upgrading and digital development of China's economy. At the same time, the conference will actively respond to the call of the national rural revitalization strategy, open up new channels and paths for the development of rural characteristic industries, and promote the new e-commerce industry to climb to new heights.

Hangzhou - This historic city has once again demonstrated its unique charm and influence in the wave of new e-commerce. I believe that in the upcoming e-commerce feast, Hangzhou will once again lead the development direction of the global e-commerce industry with its open and inclusive attitude, innovative and enterprising spirit. Let's look forward to the arrival of this e-commerce feast together! Here, we will witness the glorious future of the new e-commerce industry together; Here, we will work together to shape a new chapter in global new e-commerce!

Simultaneous activities:

The 6th China Short Video and Live Streaming Summit Forum in 2025

The Awards Ceremony

2025 China Live Group Leader Ten Thousand Person Product Selection Conference

2025 China Community Group Buying Industry Development Trend Summit

2025 China Digital Trade Development Summit

2025 China MCN Institutional Capital Summit Forum

2025 China Live E-commerce Industry Standards Released

2025 China Internet Celebrity Product New Product Launch Conference

2025 China National Team Leader Sales Conference

2025 China Community Group Buying Leader Conference

2025 China Hangzhou Online Omnichannel Resource Matchmaking Conference

Audience group:

Internet celebrity organizations and influencers

Community group buying platform, group leader

New retail channels

E-commerce platforms, service providers, and sellers

Large scale supermarket chain stores

Offline distributors and agents

Exhibition scope:

1. E-commerce platforms/service providers, short video/live streaming e-commerce/private domain e-commerce/WeChat business/community group buying/community platforms and cross-border e-commerce, e-commerce industrial parks, internet celebrity live streaming bases, e-commerce poverty alleviation institutions, supply chains OEM/ODM、 Applet, mall, data center, MCN organization, short video platform scene application, Internet enterprise image display, network support, operator image display, short video production industry chain and AI technology, content management, e-commerce logistics, e-commerce packaging;

2. Live streaming equipment: live streaming lighting, live streaming all-in-one machine, live streaming car, live streaming audio, live streaming sound card, live streaming scene live streaming machine, live streaming headphones, live streaming Michael Wind, live streaming mobile phone, live streaming computer, live streaming camera, live streaming software, overall plan for live streaming room, etc;

3. E-commerce food: leisure snacks, nutritious and nourishing foods, convenience foods, nuts and stir fried goods, alcohol, beverages;

4. Catering ingredients, pre made dishes, meat products, fresh produce, fisheries, frozen products, seasonings, grain and oil;

8. Big health: health products, functional foods, nutritional supplements, meal replacements, medical/protective/disinfectant products, etc;

7. Clothing and apparel: fashionable women's/men's/children's clothing, knitwear, underwear, shoes, socks, hats, luggage and leather goods, jewelry, watches, glasses, jewelry, etc;

6. Department Store Home Furnishings/Gifts: Daily Necessities, Home and Daily Necessities, Tableware, Home Textiles, Outdoor Products, Hygiene Products, Maternal and Child Products, Beauty, Personal Care, Small Appliances, 3C Digital, Daily Chemical Cleaning Products;

6. Import goods exhibition area;

5. China-Chic commodities, Chinese time-honored brands, intangible heritage heritage products, landmark products;

5. International pavilions, local government pavilions, and business association pavilions.

• Telephone:15988190361
• Truename:Peng Jie
• Mobile:15988190361
• Address:No. 353 Benjing Avenue, Xiaoshan District, Hangzhou City, Zhejiang Province

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